Charles Tyrwhitt Audience in Germany
Charles Tyrwhitt has an estimated audience of 402,203 people in Germany. 51.4% are female, 48.6% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: T. M. Lewin, SikSilk, Ledbury, Aeroflot, Charlie Hunnam.
The average Charles Tyrwhitt fan in Germany is 32.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include T. M. Lewin, SikSilk, Ledbury, with strongest over-indexing on T. M. Lewin (174× the country average). Demographically, the Charles Tyrwhitt audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Charles Tyrwhitt fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 32.8 |
| Estimated audience size | 402,203 |
Audience persona
The typical Charles Tyrwhitt fan in Germany is balanced, around 32.8 years old, with strong Luxury Orientation tendencies and a notable affinity for T. M. Lewin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,715 | 1.25× |
| Bayern | 78,575 | 1.22× |
| Baden-Württemberg | 54,901 | 1× |
| Hessen | 50,445 | 1.65× |
| Niedersachsen | 40,371 | 1.03× |
| Berlin | 22,374 | 1.24× |
| Rheinland-Pfalz | 18,402 | 0.91× |
| Schleswig-Holstein | 15,979 | 1.11× |
| Hamburg | 14,807 | 1.63× |
| Sachsen | 13,610 | 0.69× |
| Brandenburg | 8,646 | 0.69× |
| Thüringen | 6,414 | 0.63× |
| Sachsen-Anhalt | 5,556 | 0.53× |
| Mecklenburg-Vorpommern | 5,324 | 0.69× |
| Saarland | 3,508 | 0.71× |
| Bremen | 3,507 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| T. M. Lewin | 174× | Fashion & Accessoires |
| SikSilk | 75.63× | Fashion & Accessoires |
| Ledbury | 195.63× | Shopping |
| Aeroflot | 48.41× | Travel & Leisure |
| Charlie Hunnam | 7.91× | Movies & TV |
| Blade (film) | 15.49× | Movies & TV |
| Andrew Tate | 7.91× | Internet & Social Media |
| Borussia Dortmund | 1.57× | Sports |
| Food storage container | 17.05× | Home & Garden |
| Slice of life | 18.57× | Literature |
| Men's Fashion | 5.7× | Fashion & Accessoires |
| Sunexpress | 3.74× | Travel & Leisure |
| Menswear | 6.75× | Fashion & Accessoires |
| Pegasus Airlines | 8.53× | Travel & Leisure |
| Ronnie Coleman | 9.07× | Sports |
| Arthur Christmas | 16.95× | Movies & TV |
| FC Bayern Munich | 1.54× | Sports |
| Shirt | 3.18× | Fashion & Accessoires |
| Bundesliga | 1.51× | Sports |
| Soccer | 1.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.94 |
| Urban Lifestyle | OPEN | 2.67 |
| Career Orientation | POWER | 2.17 |
| Quality Awareness | PREMIUM | 1.97 |
| Design Affinity | PREMIUM | 1.68 |
| Early Adopter Mentality | POWER | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 42.6% |
| United States | 28.9% |
| Germany | 7.3% |
See Charles Tyrwhitt audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Charles Tyrwhitt have in Germany?
Charles Tyrwhitt has an estimated audience of 402,203 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Charles Tyrwhitt fans?
51.4% of Charles Tyrwhitt fans are female, 48.6% are male, with an average age of 32.8 years.
Which brands do Charles Tyrwhitt fans like most?
Charles Tyrwhitt fans show strongest brand affinity for T. M. Lewin (174×), SikSilk (75.63×), and Ledbury (195.63×) over the country average.
Where do Charles Tyrwhitt fans live in Germany?
Charles Tyrwhitt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,715), Bayern (reach 78,575), and Baden-Württemberg (reach 54,901). These three regions account for the largest share of the active audience.
What other brands do Charles Tyrwhitt fans also like?
Beyond Charles Tyrwhitt itself, the audience over-indexes on SikSilk (75.63×), Ledbury (195.63×), Aeroflot (48.41×), and Charlie Hunnam (7.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Charles Tyrwhitt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.