Rascasse Audience Intelligence

Charles Tyrwhitt Target Market in Germany

A data profile of the people who buy, follow and care about Charles Tyrwhitt in Germany — modelled from more than twelve digital signal sources. Charles Tyrwhitt has an estimated audience of 426,317 people in Germany.

#1727among Brand in Germany#638in Fashion & Accessoires

The average Charles Tyrwhitt fan in Germany is 32.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include T. M. Lewin, SikSilk, Ledbury, with strongest over-indexing on T. M. Lewin (174× the country average).

Demographically, the Charles Tyrwhitt audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Charles Tyrwhitt fan in Germany is balanced, around 32.8 years old, with strong Luxury Orientation tendencies and a notable affinity for T. M. Lewin.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charles Tyrwhitt profile in Germany.

Audience size
426K
in Germany
Gender
51.4%♀
48.6% male
Age
32.8
average years
Country rank
#13327
Brand in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Charles Tyrwhitt

51.4% are female, 48.6% are male, average age 32.8.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Charles Tyrwhitt audience in Germany
MetricValue
Female51.4%
Male48.6%
Average age32.8
Estimated audience size426,317
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Charles Tyrwhitt audience in Germany
Age bracketShare%
16-1936%
20-2926%
30-3914%
40-4913%
50+11%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Charles Tyrwhitt audience comes from Germany.

Worldwide audience distribution share by country for Charles Tyrwhitt
CountryShare
United Kingdom42.9%
United States28.4%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charles Tyrwhitt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Charles Tyrwhitt customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K1.64×
02Hessen~50K1.56×
03Nordrhein-Westfalen~100K1.23×
04Bayern~80K1.21×
05Berlin~20K1.19×
06Schleswig-Holstein~20K1.11×
07Bremen~4K1.05×
08Niedersachsen~40K1.03×
09Baden-Württemberg~60K1.01×
10Rheinland-Pfalz~20K0.92×
11Saarland~4K0.76×
12Brandenburg~9K0.72×
13Mecklenburg-Vorpommern~5K0.72×
14Sachsen~10K0.71×
15Thüringen~7K0.67×
16Sachsen-Anhalt~6K0.56×
Fig. 06

Affinity by region

Affinity by region — Charles Tyrwhitt, Germany
0.56×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charles Tyrwhitt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charles Tyrwhitt audience
#·InterestCategoryAffinity×
01LedburyShopping195.63×
02T. M. LewinFashion & Accessoires174.00×
03SikSilkFashion & Accessoires75.63×
04AeroflotTravel & Leisure48.41×
05Slice of lifeLiterature18.57×
06Food storage containerHome & Garden17.05×
07Arthur ChristmasMovies & TV16.95×
08Blade (film)Movies & TV15.49×
09Ronnie ColemanSports9.07×
10Pegasus AirlinesTravel & Leisure8.53×
11Charlie HunnamMovies & TV7.91×
12Andrew TateInternet & Social Media7.91×
13MenswearFashion & Accessoires6.75×
14Men's FashionFashion & Accessoires5.70×
15Polo Ralph LaurenFashion & Accessoires4.13×
16ShirtFashion & Accessoires3.18×
17Borussia DortmundSports1.57×
18FC Bayern MunichSports1.54×
19SoccerSports1.52×
20BundesligaSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charles Tyrwhitt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charles Tyrwhitt audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.15×
Quality AwarenessPREMIUM1.65×
Early Adopter MentalityPOWER1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charles Tyrwhitt audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Pet OwnershipJOY0.86×
Healthy LifestyleBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Charles Tyrwhitt's target market in Germany?

Charles Tyrwhitt's target market in Germany covers an estimated 426,317 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Charles Tyrwhitt customers?

51.4% of the Charles Tyrwhitt audience are female, 48.6% are male, with an average age of 32.8 years.

03

Which brands do Charles Tyrwhitt fans like most?

Charles Tyrwhitt fans show strongest brand affinity for T. M. Lewin (174×), SikSilk (75.63×), and Ledbury (195.63×) over the country average.

04

Where do Charles Tyrwhitt fans live in Germany?

Charles Tyrwhitt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Charles Tyrwhitt fans also like?

Beyond Charles Tyrwhitt itself, the audience over-indexes on SikSilk (75.63×), Ledbury (195.63×), Aeroflot (48.41×), and Charlie Hunnam (7.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Charles Tyrwhitt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Charles Tyrwhitt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →