Men's Fashion Audience in Germany
Men's Fashion has an estimated audience of 2,323,488 people in Germany. 55.2% are female, 44.8% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kosovo, Natural foods, Livemusic, Pandora, Gina Tricot.
The average Men's Fashion fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kosovo, Natural foods, Livemusic, with strongest over-indexing on Kosovo (7.08× the country average). Demographically, the Men's Fashion audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Men's Fashion fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 33.8 |
| Estimated audience size | 2,323,488 |
Audience persona
The typical Men's Fashion fan in Germany is more female, around 33.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Kosovo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 377,837 | 0.74× |
| Bayern | 327,075 | 0.88× |
| Baden-Württemberg | 289,794 | 0.91× |
| Berlin | 200,901 | 1.93× |
| Hessen | 182,300 | 1.03× |
| Niedersachsen | 174,152 | 0.77× |
| Hamburg | 107,121 | 2.04× |
| Rheinland-Pfalz | 88,481 | 0.76× |
| Sachsen | 74,140 | 0.65× |
| Schleswig-Holstein | 72,974 | 0.87× |
| Thüringen | 38,796 | 0.66× |
| Brandenburg | 38,097 | 0.53× |
| Sachsen-Anhalt | 37,679 | 0.63× |
| Mecklenburg-Vorpommern | 36,151 | 0.81× |
| Saarland | 32,943 | 1.15× |
| Bremen | 32,328 | 1.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kosovo | 7.08× | Travel & Leisure |
| Natural foods | 4.42× | Food & Beverages |
| Livemusic | 3.06× | Music & Radio |
| Pandora | 4.89× | Fashion & Accessoires |
| Gina Tricot | 5.54× | Fashion & Accessoires |
| Pillow | 4.24× | Home & Garden |
| Spiegel Online | 1.88× | News |
| Airbnb | 2.1× | Travel & Leisure |
| Spas | 2.27× | Beauty & Wellness |
| Do it yourself (DIY) | 1.73× | Home & Garden |
| Streetwear | 2.36× | Fashion & Accessoires |
| Primark | 2.12× | Shopping |
| H&M | 1.58× | Shopping |
| Shih Tzu | 2.87× | Pets & Animals |
| Hermès | 1.86× | Fashion & Accessoires |
| House music | 1.97× | Music & Radio |
| Breuninger | 2.11× | Fashion & Accessoires |
| Gala | 1.63× | News |
| Labrador Retriever | 2.51× | Pets & Animals |
| BabyOne | 3.93× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.14 |
| Luxury Orientation | PREMIUM | 1.72 |
| Individualism | JOY | 1.5 |
| Sustainability | BALANCE | 1.33 |
| DIY Mentality | THRILL | 1.28 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.9% |
| Japan | 14.0% |
| China | 13.1% |
See Men's Fashion audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Men's Fashion have in Germany?
Men's Fashion has an estimated audience of 2,323,488 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Men's Fashion fans?
55.2% of Men's Fashion fans are female, 44.8% are male, with an average age of 33.8 years.
Which brands do Men's Fashion fans like most?
Men's Fashion fans show strongest brand affinity for Kosovo (7.08×), Natural foods (4.42×), and Livemusic (3.06×) over the country average.
Where do Men's Fashion fans live in Germany?
Men's Fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 377,837), Bayern (reach 327,075), and Baden-Württemberg (reach 289,794). These three regions account for the largest share of the active audience.
What other brands do Men's Fashion fans also like?
Beyond Men's Fashion itself, the audience over-indexes on Natural foods (4.42×), Livemusic (3.06×), Pandora (4.89×), and Gina Tricot (5.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Men's Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.