Slice of life Audience in Germany
Slice of life has an estimated audience of 277,097 people in Germany. 60.5% are female, 39.5% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), Progressive rock, Rossmann, Hazarajat, Pleural effusion.
The average Slice of life fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), Progressive rock, Rossmann, with strongest over-indexing on Icon (magazine) (6.88× the country average). Demographically, the Slice of life audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Slice of life fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 34.3 |
| Estimated audience size | 277,097 |
Audience persona
The typical Slice of life fan in Germany is more female, around 34.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,833 | 1.14× |
| Bayern | 37,710 | 0.85× |
| Baden-Württemberg | 35,787 | 0.95× |
| Niedersachsen | 31,762 | 1.18× |
| Hessen | 22,280 | 1.06× |
| Rheinland-Pfalz | 15,305 | 1.1× |
| Berlin | 13,994 | 1.13× |
| Schleswig-Holstein | 12,268 | 1.23× |
| Sachsen | 11,439 | 0.84× |
| Brandenburg | 7,540 | 0.88× |
| Sachsen-Anhalt | 6,563 | 0.91× |
| Hamburg | 6,156 | 0.98× |
| Thüringen | 5,561 | 0.79× |
| Mecklenburg-Vorpommern | 5,051 | 0.95× |
| Saarland | 3,228 | 0.95× |
| Bremen | 2,522 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 6.88× | Arts & Culture |
| Progressive rock | 3.24× | Music & Radio |
| Rossmann | 1.56× | Shopping |
| Hazarajat | 22.7× | Travel & Leisure |
| Pleural effusion | 4.56× | Health |
| Artistic inspiration | 1.57× | Arts & Culture |
| Collectable | 1.84× | Kids & Family |
| Jack White | 1.94× | Movies & TV |
| Hämatom | 20× | Music & Radio |
| Sierra Nevada (Spain) | 15.36× | Travel & Leisure |
| Zagreb | 3.42× | Travel & Leisure |
| Edvard Grieg | 7.1× | Literature |
| Natural rubber | 1.91× | Cars & Mobility |
| Personalised Gifts | 1.56× | Home & Garden |
| Mothercare | 1.59× | Kids & Family |
| Minestrone | 2.09× | Food & Beverages |
| Handmade Gifts | 1.65× | Kids & Family |
| DEFCON (video game) | 5.69× | Games |
| Eiffel (band) | 6.9× | Music & Radio |
| Hatten | 4.08× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.87 |
| LGBTQ+ Identity | OPEN | 1.86 |
| Urban Lifestyle | OPEN | 1.62 |
| Tradition | CONSERVATISM | 1.45 |
| Community Orientation | OPEN | 1.42 |
| Convenience Orientation | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 40.6% |
| United States | 21.8% |
| South Korea | 10.8% |
See Slice of life audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Slice of life have in Germany?
Slice of life has an estimated audience of 277,097 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Slice of life fans?
60.5% of Slice of life fans are female, 39.5% are male, with an average age of 34.3 years.
Which brands do Slice of life fans like most?
Slice of life fans show strongest brand affinity for Icon (magazine) (6.88×), Progressive rock (3.24×), and Rossmann (1.56×) over the country average.
Where do Slice of life fans live in Germany?
Slice of life fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,833), Bayern (reach 37,710), and Baden-Württemberg (reach 35,787). These three regions account for the largest share of the active audience.
What other brands do Slice of life fans also like?
Beyond Slice of life itself, the audience over-indexes on Progressive rock (3.24×), Rossmann (1.56×), Hazarajat (22.7×), and Pleural effusion (4.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Slice of life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.