Rascasse Audience Intelligence

Food storage container Audience in Germany

A data profile of the people who buy, follow and care about Food storage container in Germany — modelled from more than twelve digital signal sources. Food storage container has an estimated audience of 331,649 people in Germany.

#5846among Topic in Germany#794in Home & Garden

The average Food storage container fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Maersk, Food storage, Air India, with strongest over-indexing on Maersk (56.22× the country average).

Demographically, the Food storage container audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Food storage container fan in Germany is balanced, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Maersk.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food storage container profile in Germany.

Audience size
332K
in Germany
Gender
55.0%♀
45.0% male
Age
40.7
average years
Country rank
#16139
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food storage container fans

55.0% are female, 45.0% are male, average age 40.7.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Food storage container audience in Germany
MetricValue
Female55.0%
Male45.0%
Average age40.7
Estimated audience size331,649
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Food storage container audience in Germany
Age bracketShare%
16-1922%
20-2914%
30-3916%
40-4924%
50+25%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Food storage container audience comes from Germany.

Worldwide audience distribution share by country for Food storage container
CountryShare
United States56.1%
United Kingdom11.8%
Canada6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food storage container audience in Germany is strongest.

Fig. 05

Top regions by affinity

Food storage container fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.39×
02Saarland~5K1.27×
03Berlin~20K1.11×
04Thüringen~9K1.05×
05Mecklenburg-Vorpommern~7K1.05×
06Sachsen-Anhalt~9K1.02×
07Brandenburg~10K0.97×
08Hamburg~7K0.96×
09Schleswig-Holstein~10K0.94×
10Rheinland-Pfalz~20K0.92×
11Sachsen~10K0.91×
12Hessen~20K0.88×
13Niedersachsen~30K0.86×
14Baden-Württemberg~40K0.81×
15Bayern~40K0.79×
16Nordrhein-Westfalen~50K0.73×
Fig. 06

Affinity by region

Affinity by region — Food storage container, Germany
0.73×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food storage container audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food storage container audience
#·InterestCategoryAffinity×
01MaerskBusiness & Career56.22×
02AeroflotTravel & Leisure48.03×
03Food storageHome & Garden26.59×
04Lloyds BankBusiness & Career24.22×
05FisslerHome & Garden21.78×
06Yogi TeaFood & Beverages20.00×
07Induction cookingHome & Garden20.00×
08Air IndiaTravel & Leisure18.45×
09BPCars & Mobility17.06×
10Charles TyrwhittFashion & Accessoires17.05×
11Etihad AirwaysTravel & Leisure16.10×
12Tom Jones (singer)Music & Radio11.14×
13Qatar AirwaysTravel & Leisure9.02×
14Frying panHome & Garden7.77×
15TablewareFood & Beverages5.97×
16RefrigeratorHome & Garden3.48×
17C&AShopping2.66×
18TK MaxxShopping2.37×
19FamilyKids & Family1.86×
20GermanyTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food storage container audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food storage container audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.94×
Convenience OrientationPREMIUM1.75×
Family OrientationCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food storage container audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
MindfulnessBALANCE0.83×
Career OrientationPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food storage container have in Germany?

Food storage container has an estimated audience of 331,649 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Food storage container fans?

55.0% of Food storage container fans are female, 45.0% are male, with an average age of 40.7 years.

03

Which brands do Food storage container fans like most?

Food storage container fans show strongest brand affinity for Maersk (56.22×), Food storage (26.59×), and Air India (18.45×) over the country average.

04

Where do Food storage container fans live in Germany?

Food storage container fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Food storage container fans also like?

Beyond Food storage container itself, the audience over-indexes on Food storage (26.59×), Air India (18.45×), Aeroflot (48.03×), and Etihad Airways (16.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Food storage container audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Food storage container. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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