Food storage container Audience in Germany
Food storage container has an estimated audience of 331,649 people in Germany. 55.0% are female, 45.0% are male, average age 40.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Air India, Food storage, Aeroflot, Maersk, Fissler.
The average Food storage container fan in Germany is 40.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Air India, Food storage, Aeroflot, with strongest over-indexing on Air India (20× the country average). Demographically, the Food storage container audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Food storage container fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 40.7 |
| Estimated audience size | 331,649 |
Audience persona
The typical Food storage container fan in Germany is balanced, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Air India.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 27,367 | 0.51× |
| Nordrhein-Westfalen | 25,513 | 0.35× |
| Baden-Württemberg | 23,181 | 0.51× |
| Berlin | 19,611 | 1.32× |
| Hessen | 16,990 | 0.67× |
| Thüringen | 10,516 | 1.24× |
| Niedersachsen | 9,770 | 0.3× |
| Sachsen-Anhalt | 9,362 | 1.09× |
| Saarland | 9,355 | 2.3× |
| Rheinland-Pfalz | 8,957 | 0.54× |
| Brandenburg | 8,677 | 0.84× |
| Bremen | 8,670 | 3.06× |
| Sachsen | 8,536 | 0.52× |
| Mecklenburg-Vorpommern | 8,127 | 1.28× |
| Schleswig-Holstein | 7,671 | 0.64× |
| Hamburg | 6,010 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Air India | 20× | Travel & Leisure |
| Food storage | 23.03× | Home & Garden |
| Aeroflot | 49.99× | Travel & Leisure |
| Maersk | 32.69× | Business & Career |
| Fissler | 18.62× | Home & Garden |
| Satire | 4.25× | Literature |
| Plant nursery | 4.2× | Home & Garden |
| BP | 13.18× | Cars & Mobility |
| Dubai International Airport | 10× | Travel & Leisure |
| Catering | 4.37× | Food & Beverages |
| Etihad Airways | 10.38× | Travel & Leisure |
| Procurement | 8.35× | Business & Career |
| Tableware | 4.74× | Food & Beverages |
| QVC | 3× | Movies & TV |
| German television comedy | 4.85× | Movies & TV |
| Refrigerator | 3.42× | Home & Garden |
| Yogi Tea | 20× | Food & Beverages |
| Obi (store) | 1.81× | Shopping |
| Induction cooking | 20× | Home & Garden |
| Charles Tyrwhitt | 12.39× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.77 |
| Design Affinity | PREMIUM | 1.64 |
| Family Orientation | CONSERVATISM | 1.6 |
| Indulgence | JOY | 1.53 |
| Sustainability | BALANCE | 1.48 |
| Convenience Orientation | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.1% |
| United Kingdom | 11.8% |
| Canada | 6.3% |
See Food storage container audiences in other countries
- Food storage container — United States
- Food storage container — United Kingdom
- Food storage container — France
- Food storage container — Italy
- Food storage container — Spain
- Food storage container — Brazil
- Food storage container — Japan
- Food storage container — South Korea
- Food storage container — India
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Food storage container have in Germany?
Food storage container has an estimated audience of 331,649 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Food storage container fans?
55.0% of Food storage container fans are female, 45.0% are male, with an average age of 40.7 years.
Which brands do Food storage container fans like most?
Food storage container fans show strongest brand affinity for Air India (20×), Food storage (23.03×), and Aeroflot (49.99×) over the country average.
Where do Food storage container fans live in Germany?
Food storage container fans in Germany are most concentrated in Bayern (reach 27,367), Nordrhein-Westfalen (reach 25,513), and Baden-Württemberg (reach 23,181). These three regions account for the largest share of the active audience.
What other brands do Food storage container fans also like?
Beyond Food storage container itself, the audience over-indexes on Food storage (23.03×), Aeroflot (49.99×), Maersk (32.69×), and Fissler (18.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Food storage container. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.