Rascasse Audience Intelligence

Frying pan Audience in Germany

A data profile of the people who buy, follow and care about Frying pan in Germany — modelled from more than twelve digital signal sources. Frying pan has an estimated audience of 1,585,414 people in Germany.

#2320among Topic in Germany#314in Home & Garden

The average Frying pan fan in Germany is 43.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pressure cooking, Non-stick surface, Cookware and bakeware, with strongest over-indexing on Pressure cooking (45.01× the country average).

Demographically, the Frying pan audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frying pan fan in Germany is more female, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Pressure cooking.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frying pan profile in Germany.

Audience size
1.6M
in Germany
Gender
69.4%♀
30.6% male
Age
43.2
average years
Country rank
#4239
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frying pan fans

69.4% are female, 30.6% are male, average age 43.2.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Frying pan audience in Germany
MetricValue
Female69.4%
Male30.6%
Average age43.2
Estimated audience size1,585,414
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Frying pan audience in Germany
Age bracketShare%
16-1910%
20-2915%
30-3922%
40-4929%
50+24%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Frying pan audience comes from Germany.

Worldwide audience distribution share by country for Frying pan
CountryShare
United States26.1%
Italy5.7%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frying pan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frying pan fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.21×
02Nordrhein-Westfalen~400K1.20×
03Bayern~300K1.19×
04Hamburg~40K1.13×
05Berlin~80K1.09×
06Hessen~100K1.06×
07Rheinland-Pfalz~80K1.01×
08Bremen~10K1.00×
09Niedersachsen~100K0.97×
10Saarland~20K0.94×
11Sachsen~70K0.92×
12Sachsen-Anhalt~40K0.91×
13Schleswig-Holstein~50K0.90×
14Thüringen~40K0.89×
15Brandenburg~40K0.88×
16Mecklenburg-Vorpommern~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Frying pan, Germany
0.78×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frying pan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frying pan audience
#·InterestCategoryAffinity×
01Pressure cookingHome & Garden45.01×
02Non-stick surfaceHome & Garden41.59×
03Instant PotHome & Garden22.86×
04Kitchen knifeHome & Garden11.37×
05Cookware and bakewareHome & Garden10.38×
06CanapéFood & Beverages10.20×
07Cutting boardHome & Garden9.46×
08SnackingFood & Beverages8.53×
09CutleryHome & Garden6.93×
10Kitchen utensilHome & Garden6.15×
11Microwave ovenHome & Garden5.26×
12Household goodsHome & Garden4.83×
13FruitFood & Beverages3.38×
14Flower bouquetHome & Garden3.32×
15KitchenwareHome & Garden3.13×
16QVCMovies & TV2.76×
17Living roomHome & Garden2.46×
18BauhausShopping2.16×
19RossmannShopping2.06×
20REWEShopping1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frying pan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frying pan audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.25×
Quality AwarenessPREMIUM2.22×
Convenience OrientationPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frying pan audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.54×
IndividualismJOY0.71×
PatriotismCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frying pan have in Germany?

Frying pan has an estimated audience of 1,585,414 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Frying pan fans?

69.4% of Frying pan fans are female, 30.6% are male, with an average age of 43.2 years.

03

Which brands do Frying pan fans like most?

Frying pan fans show strongest brand affinity for Pressure cooking (45.01×), Non-stick surface (41.59×), and Cookware and bakeware (10.38×) over the country average.

04

Where do Frying pan fans live in Germany?

Frying pan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Frying pan fans also like?

Beyond Frying pan itself, the audience over-indexes on Non-stick surface (41.59×), Cookware and bakeware (10.38×), Kitchen knife (11.37×), and Snacking (8.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Frying pan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frying pan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →