Frying pan Audience in Germany
Frying pan has an estimated audience of 1,585,414 people in Germany. 69.4% are female, 30.6% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pressure cooking, Non-stick surface, Cookware and bakeware, Kitchen knife, Snacking.
The average Frying pan fan in Germany is 43.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pressure cooking, Non-stick surface, Cookware and bakeware, with strongest over-indexing on Pressure cooking (45.01× the country average). Demographically, the Frying pan audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Frying pan fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 43.2 |
| Estimated audience size | 1,585,414 |
Audience persona
The typical Frying pan fan in Germany is more female, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for Pressure cooking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 426,118 | 1.23× |
| Bayern | 313,788 | 1.23× |
| Baden-Württemberg | 265,611 | 1.23× |
| Niedersachsen | 148,883 | 0.97× |
| Hessen | 131,398 | 1.09× |
| Berlin | 79,651 | 1.12× |
| Rheinland-Pfalz | 78,770 | 0.99× |
| Sachsen | 72,083 | 0.93× |
| Schleswig-Holstein | 50,961 | 0.9× |
| Brandenburg | 43,019 | 0.87× |
| Hamburg | 41,717 | 1.16× |
| Sachsen-Anhalt | 36,061 | 0.88× |
| Thüringen | 34,027 | 0.84× |
| Mecklenburg-Vorpommern | 21,799 | 0.72× |
| Saarland | 16,927 | 0.87× |
| Bremen | 13,173 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pressure cooking | 45.01× | Home & Garden |
| Non-stick surface | 41.59× | Home & Garden |
| Cookware and bakeware | 10.38× | Home & Garden |
| Kitchen knife | 11.37× | Home & Garden |
| Snacking | 8.53× | Food & Beverages |
| Kitchen utensil | 6.15× | Home & Garden |
| Fruit | 3.38× | Food & Beverages |
| Bauhaus | 2.16× | Shopping |
| Cutting board | 9.46× | Home & Garden |
| Microwave oven | 5.26× | Home & Garden |
| Flower bouquet | 3.32× | Home & Garden |
| Household goods | 4.83× | Home & Garden |
| Cutlery | 6.93× | Home & Garden |
| Instant Pot | 22.86× | Home & Garden |
| REWE | 1.8× | Shopping |
| Rossmann | 2.06× | Shopping |
| Canapé | 10.2× | Food & Beverages |
| Living room | 2.46× | Home & Garden |
| QVC | 2.76× | Movies & TV |
| Kitchenware | 3.13× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.11 |
| Design Affinity | PREMIUM | 1.96 |
| Indulgence | JOY | 1.93 |
| Convenience Orientation | PREMIUM | 1.7 |
| DIY Mentality | THRILL | 1.62 |
| Healthy Lifestyle | BALANCE | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| Italy | 5.7% |
| United Kingdom | 5.3% |
See Frying pan audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Frying pan have in Germany?
Frying pan has an estimated audience of 1,585,414 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Frying pan fans?
69.4% of Frying pan fans are female, 30.6% are male, with an average age of 43.2 years.
Which brands do Frying pan fans like most?
Frying pan fans show strongest brand affinity for Pressure cooking (45.01×), Non-stick surface (41.59×), and Cookware and bakeware (10.38×) over the country average.
Where do Frying pan fans live in Germany?
Frying pan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 426,118), Bayern (reach 313,788), and Baden-Württemberg (reach 265,611). These three regions account for the largest share of the active audience.
What other brands do Frying pan fans also like?
Beyond Frying pan itself, the audience over-indexes on Non-stick surface (41.59×), Cookware and bakeware (10.38×), Kitchen knife (11.37×), and Snacking (8.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frying pan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.