Pressure cooking Audience in Germany
Pressure cooking has an estimated audience of 892,257 people in Germany. 63.8% are female, 36.2% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Healthy food, Healthy habits, Lavazza, Fruit salad, Nutella.
The average Pressure cooking fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Healthy food, Healthy habits, Lavazza, with strongest over-indexing on Healthy food (5.39× the country average). Demographically, the Pressure cooking audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Pressure cooking fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 39.0 |
| Estimated audience size | 892,257 |
Audience persona
The typical Pressure cooking fan in Germany is more female, around 39.0 years old, with strong Sustainability tendencies and a notable affinity for Healthy food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 222,537 | 1.14× |
| Bayern | 182,802 | 1.27× |
| Baden-Württemberg | 133,135 | 1.09× |
| Niedersachsen | 85,023 | 0.98× |
| Hessen | 72,753 | 1.07× |
| Sachsen | 43,188 | 0.99× |
| Rheinland-Pfalz | 42,210 | 0.94× |
| Berlin | 40,073 | 1× |
| Schleswig-Holstein | 28,499 | 0.89× |
| Brandenburg | 27,144 | 0.98× |
| Thüringen | 22,944 | 1.01× |
| Sachsen-Anhalt | 22,557 | 0.98× |
| Hamburg | 19,771 | 0.98× |
| Mecklenburg-Vorpommern | 14,510 | 0.85× |
| Saarland | 9,216 | 0.84× |
| Bremen | 7,453 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Healthy food | 5.39× | Health |
| Healthy habits | 3.57× | Health |
| Lavazza | 11.47× | Food & Beverages |
| Fruit salad | 13.54× | Food & Beverages |
| Nutella | 7.68× | Food & Beverages |
| More Nutrition | 2.82× | Health |
| Chocolate Lovers | 14.64× | Food & Beverages |
| Energy bar | 5.91× | Food & Beverages |
| Equine therapy | 4.15× | Health |
| Harry Potter | 1.6× | Movies & TV |
| Child development | 3.22× | Business & Career |
| Oreo | 10.44× | Food & Beverages |
| M&M's | 10.35× | Food & Beverages |
| Ferrero Rocher | 9.43× | Food & Beverages |
| Yogurt | 5.8× | Food & Beverages |
| Deichmann | 2.15× | Shopping |
| Sugar substitute | 7.31× | Food & Beverages |
| Home Interior Design | 2.79× | Home & Garden |
| Bofrost | 4.67× | Food & Beverages |
| Gina Tricot | 4.71× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.2 |
| Quality Awareness | PREMIUM | 2.95 |
| DIY Mentality | THRILL | 2.89 |
| Healthy Lifestyle | BALANCE | 2.57 |
| Indulgence | JOY | 2.55 |
| Design Affinity | PREMIUM | 2.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 8.4% |
| Brazil | 7.8% |
See Pressure cooking audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pressure cooking have in Germany?
Pressure cooking has an estimated audience of 892,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pressure cooking fans?
63.8% of Pressure cooking fans are female, 36.2% are male, with an average age of 39.0 years.
Which brands do Pressure cooking fans like most?
Pressure cooking fans show strongest brand affinity for Healthy food (5.39×), Healthy habits (3.57×), and Lavazza (11.47×) over the country average.
Where do Pressure cooking fans live in Germany?
Pressure cooking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 222,537), Bayern (reach 182,802), and Baden-Württemberg (reach 133,135). These three regions account for the largest share of the active audience.
What other brands do Pressure cooking fans also like?
Beyond Pressure cooking itself, the audience over-indexes on Healthy habits (3.57×), Lavazza (11.47×), Fruit salad (13.54×), and Nutella (7.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pressure cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.