Rascasse Audience Intelligence

Chocolate Lovers Audience in Germany

A data profile of the people who buy, follow and care about Chocolate Lovers in Germany — modelled from more than twelve digital signal sources. Chocolate Lovers has an estimated audience of 395,109 people in Germany.

#5311among Topic in Germany#702in Food & Beverages

The average Chocolate Lovers fan in Germany is 30.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Joseph Fiennes, Chyler Leigh, Dove (chocolate), with strongest over-indexing on Joseph Fiennes (124.85× the country average).

Demographically, the Chocolate Lovers audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Individualism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.

The typical Chocolate Lovers fan in Germany is more female, around 30.3 years old, with strong Individualism tendencies and a notable affinity for Joseph Fiennes.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chocolate Lovers profile in Germany.

Audience size
395K
in Germany
Gender
67.3%♀
32.7% male
Age
30.3
average years
Country rank
#14147
Topic in Germany
Fig. 01

Search interest · 12-month trend

+112%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chocolate Lovers fans

67.3% are female, 32.7% are male, average age 30.3.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Chocolate Lovers audience in Germany
MetricValue
Female67.3%
Male32.7%
Average age30.3
Estimated audience size395,109
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Chocolate Lovers audience in Germany
Age bracketShare%
16-1944%
20-2922%
30-3917%
40-4912%
50+5%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Chocolate Lovers audience comes from Germany.

Worldwide audience distribution share by country for Chocolate Lovers
CountryShare
United States17.4%
Saudi Arabia11.9%
Japan10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chocolate Lovers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chocolate Lovers fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.19×
02Thüringen~10K1.19×
03Mecklenburg-Vorpommern~9K1.19×
04Brandenburg~10K1.09×
05Hamburg~9K1.04×
06Schleswig-Holstein~10K1.00×
07Rheinland-Pfalz~20K0.98×
08Sachsen~20K0.96×
09Berlin~20K0.93×
10Niedersachsen~30K0.90×
11Hessen~30K0.90×
12Baden-Württemberg~50K0.88×
13Bayern~50K0.86×
14Nordrhein-Westfalen~70K0.82×
Fig. 06

Affinity by region

Affinity by region — Chocolate Lovers, Germany
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chocolate Lovers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chocolate Lovers audience
#·InterestCategoryAffinity×
01Joseph FiennesMovies & TV124.85×
02Chyler LeighFashion & Accessoires86.08×
03Dove (chocolate)Food & Beverages82.24×
04The Hershey CompanyFood & Beverages56.11×
05Clif BarFood & Beverages50.23×
06TransistorTechnology & Electronics34.43×
07Kat DenningsMovies & TV20.00×
08Sam ElliottMovies & TV20.00×
09Cooking schoolFood & Beverages17.13×
10Pressure cookingHome & Garden14.64×
11Bluegrass musicMusic & Radio12.33×
12Sugar substituteFood & Beverages11.36×
13MuffinFood & Beverages10.26×
14Sarah HylandMovies & TV9.35×
15DoughnutFood & Beverages7.75×
16Chocolate brownieFood & Beverages7.44×
17Hot chocolateFood & Beverages6.59×
18ConfectioneryFood & Beverages3.99×
19HugendubelShopping3.25×
20Women's clothingFashion & Accessoires2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chocolate Lovers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chocolate Lovers audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.04×
Sports ActivityPOWER1.50×
ExtroversionTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chocolate Lovers audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.43×
Need for SecurityCONSERVATISM0.67×
Family OrientationCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chocolate Lovers have in Germany?

Chocolate Lovers has an estimated audience of 395,109 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chocolate Lovers fans?

67.3% of Chocolate Lovers fans are female, 32.7% are male, with an average age of 30.3 years.

03

Which brands do Chocolate Lovers fans like most?

Chocolate Lovers fans show strongest brand affinity for Joseph Fiennes (124.85×), Chyler Leigh (86.08×), and Dove (chocolate) (82.24×) over the country average.

04

Where do Chocolate Lovers fans live in Germany?

Chocolate Lovers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Chocolate Lovers fans also like?

Beyond Chocolate Lovers itself, the audience over-indexes on Chyler Leigh (86.08×), Dove (chocolate) (82.24×), The Hershey Company (56.11×), and Kat Dennings (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Chocolate Lovers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chocolate Lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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