Chocolate Lovers Audience in Germany
Chocolate Lovers has an estimated audience of 395,109 people in Germany. 67.3% are female, 32.7% are male, average age 30.3. Top regions: Nordrhein-Westfalen, Sachsen-Anhalt, Thüringen. Top brand affinities: Joseph Fiennes, Chyler Leigh, Dove (chocolate), The Hershey Company, Sarah Hyland.
The average Chocolate Lovers fan in Germany is 30.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Sachsen-Anhalt, Thüringen. Top brand affinities include Joseph Fiennes, Chyler Leigh, Dove (chocolate), with strongest over-indexing on Joseph Fiennes (127.95× the country average). Demographically, the Chocolate Lovers audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Individualism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Chocolate Lovers fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 30.3 |
| Estimated audience size | 395,109 |
Audience persona
The typical Chocolate Lovers fan in Germany is more female, around 30.3 years old, with strong Individualism tendencies and a notable affinity for Joseph Fiennes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 23,114 | 0.27× |
| Sachsen-Anhalt | 20,497 | 2× |
| Thüringen | 20,365 | 2.02× |
| Bayern | 19,161 | 0.3× |
| Brandenburg | 18,748 | 1.53× |
| Rheinland-Pfalz | 17,827 | 0.9× |
| Baden-Württemberg | 16,638 | 0.31× |
| Niedersachsen | 16,549 | 0.43× |
| Mecklenburg-Vorpommern | 15,813 | 2.1× |
| Sachsen | 15,512 | 0.8× |
| Schleswig-Holstein | 14,364 | 1.01× |
| Hessen | 13,586 | 0.45× |
| Hamburg | 11,149 | 1.25× |
| Berlin | 11,073 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Joseph Fiennes | 127.95× | Movies & TV |
| Chyler Leigh | 83.23× | Fashion & Accessoires |
| Dove (chocolate) | 67.17× | Food & Beverages |
| The Hershey Company | 59.26× | Food & Beverages |
| Sarah Hyland | 19.67× | Movies & TV |
| Doughnut | 13.77× | Food & Beverages |
| Clif Bar | 44.48× | Food & Beverages |
| Livemusic | 4.63× | Music & Radio |
| Batman | 3.7× | Movies & TV |
| Sam Elliott | 20× | Movies & TV |
| Fast food | 3.36× | Food & Beverages |
| Bakery | 4.4× | Food & Beverages |
| Pressure cooking | 10.88× | Home & Garden |
| Muffin | 8.47× | Food & Beverages |
| Snapchat | 4.75× | Internet & Social Media |
| Art Collecting | 8.39× | Arts & Culture |
| Cooking school | 14.37× | Food & Beverages |
| Superman | 2.99× | Movies & TV |
| Designer clothing | 4.09× | Fashion & Accessoires |
| Airbnb | 2.3× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.5 |
| Sports Activity | POWER | 1.88 |
| Healthy Lifestyle | BALANCE | 1.85 |
| Design Affinity | PREMIUM | 1.85 |
| Convenience Orientation | PREMIUM | 1.82 |
| Urban Lifestyle | OPEN | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Saudi Arabia | 11.9% |
| Japan | 10.2% |
See Chocolate Lovers audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Chocolate Lovers have in Germany?
Chocolate Lovers has an estimated audience of 395,109 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen-Anhalt.
What is the gender split and age of Chocolate Lovers fans?
67.3% of Chocolate Lovers fans are female, 32.7% are male, with an average age of 30.3 years.
Which brands do Chocolate Lovers fans like most?
Chocolate Lovers fans show strongest brand affinity for Joseph Fiennes (127.95×), Chyler Leigh (83.23×), and Dove (chocolate) (67.17×) over the country average.
Where do Chocolate Lovers fans live in Germany?
Chocolate Lovers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 23,114), Sachsen-Anhalt (reach 20,497), and Thüringen (reach 20,365). These three regions account for the largest share of the active audience.
What other brands do Chocolate Lovers fans also like?
Beyond Chocolate Lovers itself, the audience over-indexes on Chyler Leigh (83.23×), Dove (chocolate) (67.17×), The Hershey Company (59.26×), and Sarah Hyland (19.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chocolate Lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.