Rascasse Audience Intelligence

Muffin Audience in Germany

A data profile of the people who buy, follow and care about Muffin in Germany — modelled from more than twelve digital signal sources. Muffin has an estimated audience of 1,450,067 people in Germany.

#19among Sweet in Germany#2462among Topic in Germany#227in Food & Beverages

The average Muffin fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Magic cookie, Lieferando.de, Chocolate cake, with strongest over-indexing on Magic cookie (25.1× the country average).

Demographically, the Muffin audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Muffin fan in Germany is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Magic cookie.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Muffin profile in Germany.

Audience size
1.5M
in Germany
Gender
79.1%♀
20.9% male
Age
41.9
average years
Country rank
#4604
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Muffin fans

79.1% are female, 20.9% are male, average age 41.9.

Fig. 02

Gender split

79.1%
Female
20.9%
Male
Demographic split for Muffin audience in Germany
MetricValue
Female79.1%
Male20.9%
Average age41.9
Estimated audience size1,450,067
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Muffin audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3920%
40-4924%
50+25%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Muffin audience comes from Germany.

Worldwide audience distribution share by country for Muffin
CountryShare
United States16.7%
Japan11.1%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Muffin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Muffin fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.38×
02Rheinland-Pfalz~100K1.32×
03Bayern~300K1.25×
04Niedersachsen~200K1.11×
05Saarland~20K1.09×
06Nordrhein-Westfalen~300K1.04×
07Hessen~100K1.03×
08Thüringen~40K1.01×
09Sachsen~70K0.96×
10Schleswig-Holstein~50K0.94×
11Bremen~10K0.87×
12Brandenburg~40K0.86×
13Hamburg~30K0.84×
14Sachsen-Anhalt~30K0.81×
15Mecklenburg-Vorpommern~20K0.78×
16Berlin~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Muffin, Germany
0.74×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Muffin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Muffin audience
#·InterestCategoryAffinity×
01Magic cookieTechnology & Electronics25.10×
02Dove (chocolate)Food & Beverages14.72×
03CrêpeFood & Beverages14.58×
04Bake saleFood & Beverages12.17×
05WaffleFood & Beverages11.32×
06Birthday cakeFood & Beverages8.71×
07Chocolate cakeFood & Beverages8.31×
08Icing (food)Food & Beverages8.14×
09Chocolate brownieFood & Beverages7.37×
10CupcakeFood & Beverages7.13×
11Lieferando.deFood & Beverages6.89×
12CheesecakeFood & Beverages6.83×
13DoughnutFood & Beverages5.78×
14Cake decoratingFood & Beverages4.43×
15PastryFood & Beverages3.11×
16CookbookFood & Beverages2.68×
17Sunday NaturalHealth2.51×
18RossmannShopping2.09×
19Netto Marken-DiscountShopping1.73×
20REWEShopping1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Muffin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Muffin audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.66×
Healthy LifestyleBALANCE1.43×
Pet OwnershipJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Muffin audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Early Adopter MentalityPOWER0.85×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Muffin have in Germany?

Muffin has an estimated audience of 1,450,067 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Muffin fans?

79.1% of Muffin fans are female, 20.9% are male, with an average age of 41.9 years.

03

Which brands do Muffin fans like most?

Muffin fans show strongest brand affinity for Magic cookie (25.1×), Lieferando.de (6.89×), and Chocolate cake (8.31×) over the country average.

04

Where do Muffin fans live in Germany?

Muffin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Muffin fans also like?

Beyond Muffin itself, the audience over-indexes on Lieferando.de (6.89×), Chocolate cake (8.31×), Cupcake (7.13×), and Chocolate brownie (7.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Muffin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Muffin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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