Muffin Audience in Germany
Muffin has an estimated audience of 1,450,067 people in Germany. 79.1% are female, 20.9% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Magic cookie, Lieferando.de, Chocolate cake, Cupcake, Chocolate brownie.
The average Muffin fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Magic cookie, Lieferando.de, Chocolate cake, with strongest over-indexing on Magic cookie (25.1× the country average). Demographically, the Muffin audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Muffin fans
| Metric | Value |
|---|---|
| Female | 79.1% |
| Male | 20.9% |
| Average age | 41.9 |
| Estimated audience size | 1,450,067 |
Audience persona
The typical Muffin fan in Germany is more female, around 41.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Magic cookie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 341,083 | 1.08× |
| Bayern | 295,326 | 1.27× |
| Baden-Württemberg | 280,416 | 1.42× |
| Niedersachsen | 160,442 | 1.14× |
| Hessen | 115,625 | 1.05× |
| Rheinland-Pfalz | 97,316 | 1.34× |
| Sachsen | 68,846 | 0.97× |
| Berlin | 49,131 | 0.76× |
| Schleswig-Holstein | 47,627 | 0.91× |
| Brandenburg | 38,028 | 0.85× |
| Thüringen | 36,635 | 0.99× |
| Sachsen-Anhalt | 29,169 | 0.78× |
| Hamburg | 27,596 | 0.84× |
| Mecklenburg-Vorpommern | 20,693 | 0.75× |
| Saarland | 18,422 | 1.03× |
| Bremen | 10,387 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Magic cookie | 25.1× | Technology & Electronics |
| Lieferando.de | 6.89× | Food & Beverages |
| Chocolate cake | 8.31× | Food & Beverages |
| Cupcake | 7.13× | Food & Beverages |
| Chocolate brownie | 7.37× | Food & Beverages |
| Crêpe | 14.58× | Food & Beverages |
| Birthday cake | 8.71× | Food & Beverages |
| Cheesecake | 6.83× | Food & Beverages |
| Wetter.com | 2.32× | Home & Garden |
| Icing (food) | 8.14× | Food & Beverages |
| Rossmann | 2.09× | Shopping |
| Bake sale | 12.17× | Food & Beverages |
| Cake decorating | 4.43× | Food & Beverages |
| REWE | 1.69× | Shopping |
| Pastry | 3.11× | Food & Beverages |
| Netto Marken-Discount | 1.73× | Shopping |
| Waffle | 11.32× | Food & Beverages |
| Gala | 1.8× | News |
| Cookbook | 2.68× | Food & Beverages |
| Dove (chocolate) | 14.72× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.7 |
| Price Sensitivity | PREMIUM | 1.56 |
| Indulgence | JOY | 1.48 |
| Design Affinity | PREMIUM | 1.38 |
| Creativity | OPEN | 1.32 |
| Convenience Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 11.1% |
| Brazil | 4.2% |
See Muffin audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Muffin have in Germany?
Muffin has an estimated audience of 1,450,067 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Muffin fans?
79.1% of Muffin fans are female, 20.9% are male, with an average age of 41.9 years.
Which brands do Muffin fans like most?
Muffin fans show strongest brand affinity for Magic cookie (25.1×), Lieferando.de (6.89×), and Chocolate cake (8.31×) over the country average.
Where do Muffin fans live in Germany?
Muffin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 341,083), Bayern (reach 295,326), and Baden-Württemberg (reach 280,416). These three regions account for the largest share of the active audience.
What other brands do Muffin fans also like?
Beyond Muffin itself, the audience over-indexes on Lieferando.de (6.89×), Chocolate cake (8.31×), Cupcake (7.13×), and Chocolate brownie (7.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Muffin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.