Magic cookie Audience in Germany
Magic cookie has an estimated audience of 2,020,292 people in Germany. 69.3% are female, 30.7% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Rossmann, Progressive rock, Home Office, Esra Erol, Stradivarius.
The average Magic cookie fan in Germany is 43.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Rossmann, Progressive rock, Home Office, with strongest over-indexing on Rossmann (1.81× the country average). Demographically, the Magic cookie audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Magic cookie fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 43.0 |
| Estimated audience size | 2,020,292 |
Audience persona
The typical Magic cookie fan in Germany is more female, around 43.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 170,992 | 0.39× |
| Baden-Württemberg | 116,610 | 0.42× |
| Bayern | 115,433 | 0.36× |
| Niedersachsen | 70,133 | 0.36× |
| Thüringen | 69,129 | 1.34× |
| Rheinland-Pfalz | 67,712 | 0.67× |
| Sachsen-Anhalt | 64,620 | 1.23× |
| Mecklenburg-Vorpommern | 60,894 | 1.58× |
| Brandenburg | 59,893 | 0.96× |
| Saarland | 58,113 | 2.34× |
| Hessen | 56,612 | 0.37× |
| Bremen | 56,324 | 3.26× |
| Berlin | 55,949 | 0.62× |
| Schleswig-Holstein | 55,471 | 0.76× |
| Sachsen | 53,795 | 0.54× |
| Hamburg | 36,502 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.81× | Shopping |
| Progressive rock | 2.99× | Music & Radio |
| Home Office | 1.61× | Business & Career |
| Esra Erol | 6.97× | Movies & TV |
| Stradivarius | 1.64× | Shopping |
| Israel | 1.86× | Travel & Leisure |
| KLIX (AM) | 2.31× | Music & Radio |
| Private Jets | 5.81× | Cars & Mobility |
| Preacher (comics) | 5.43× | Literature |
| YouGov | 5.49× | Business & Career |
| Snow White (Fables) | 1.64× | Literature |
| Theocracy | 7.14× | Music & Radio |
| The Hollies (Official) | 4.48× | Music & Radio |
| Natural rubber | 1.54× | Cars & Mobility |
| Home Delivery | 1.59× | Food & Beverages |
| Samanyolu Haber | 2.45× | Movies & TV |
| Corfu (regional unit) | 1.74× | Travel & Leisure |
| Fatteh | 5.62× | Food & Beverages |
| Zagreb | 2.02× | Travel & Leisure |
| Volvo V60 | 2.15× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.69 |
| Pet Ownership | JOY | 1.58 |
| Sports Activity | POWER | 1.52 |
| Sustainability | BALANCE | 1.35 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Community Orientation | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.9% |
| Austria | 11.2% |
| Switzerland | 3.1% |
See Magic cookie audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Magic cookie have in Germany?
Magic cookie has an estimated audience of 2,020,292 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Magic cookie fans?
69.3% of Magic cookie fans are female, 30.7% are male, with an average age of 43.0 years.
Which brands do Magic cookie fans like most?
Magic cookie fans show strongest brand affinity for Rossmann (1.81×), Progressive rock (2.99×), and Home Office (1.61×) over the country average.
Where do Magic cookie fans live in Germany?
Magic cookie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 170,992), Baden-Württemberg (reach 116,610), and Bayern (reach 115,433). These three regions account for the largest share of the active audience.
What other brands do Magic cookie fans also like?
Beyond Magic cookie itself, the audience over-indexes on Progressive rock (2.99×), Home Office (1.61×), Esra Erol (6.97×), and Stradivarius (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Magic cookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.