Doughnut Audience in Germany
Doughnut has an estimated audience of 1,467,822 people in Germany. 67.8% are female, 32.2% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Juicer, Matcha, Business and industry, Gluten, Sunday Natural.
The average Doughnut fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Juicer, Matcha, Business and industry, with strongest over-indexing on Juicer (9.1× the country average). Demographically, the Doughnut audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Doughnut fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 36.8 |
| Estimated audience size | 1,467,822 |
Audience persona
The typical Doughnut fan in Germany is more female, around 36.8 years old, with strong Sustainability tendencies and a notable affinity for Juicer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 271,018 | 0.84× |
| Bayern | 248,579 | 1.05× |
| Baden-Württemberg | 190,533 | 0.95× |
| Berlin | 148,099 | 2.26× |
| Niedersachsen | 134,544 | 0.94× |
| Hessen | 121,993 | 1.09× |
| Rheinland-Pfalz | 68,158 | 0.93× |
| Sachsen | 62,513 | 0.87× |
| Schleswig-Holstein | 46,204 | 0.88× |
| Hamburg | 40,489 | 1.22× |
| Brandenburg | 39,771 | 0.87× |
| Thüringen | 28,322 | 0.76× |
| Sachsen-Anhalt | 27,506 | 0.72× |
| Mecklenburg-Vorpommern | 20,321 | 0.73× |
| Bremen | 14,160 | 1.13× |
| Saarland | 13,708 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Juicer | 9.1× | Food & Beverages |
| Matcha | 12.46× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Gluten | 7.74× | Health |
| Sunday Natural | 3.98× | Health |
| Weight loss (Fitness And wellness) | 3.51× | Health |
| Muffin | 7.29× | Food & Beverages |
| Strawberry | 9.56× | Food & Beverages |
| Smoothie | 5.92× | Food & Beverages |
| Apple juice | 12.17× | Food & Beverages |
| Ferrero Rocher | 8.11× | Food & Beverages |
| Casablanca (film) | 6.45× | Movies & TV |
| More Nutrition | 2.02× | Health |
| Rossmann | 1.77× | Shopping |
| Lieferando.de | 1.7× | Food & Beverages |
| Dunkin' Donuts | 6.85× | Food & Beverages |
| Healthy habits | 2.13× | Health |
| Chocolate brownie | 4.03× | Food & Beverages |
| Donnie Wahlberg | 10.43× | Movies & TV |
| Cupcake | 3.15× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.8 |
| Design Affinity | PREMIUM | 1.66 |
| DIY Mentality | THRILL | 1.51 |
| Individualism | JOY | 1.43 |
| Sports Activity | POWER | 1.41 |
| Indulgence | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| Japan | 13.6% |
| China | 10.3% |
See Doughnut audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Doughnut have in Germany?
Doughnut has an estimated audience of 1,467,822 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Doughnut fans?
67.8% of Doughnut fans are female, 32.2% are male, with an average age of 36.8 years.
Which brands do Doughnut fans like most?
Doughnut fans show strongest brand affinity for Juicer (9.1×), Matcha (12.46×), and Business and industry (1.51×) over the country average.
Where do Doughnut fans live in Germany?
Doughnut fans in Germany are most concentrated in Nordrhein-Westfalen (reach 271,018), Bayern (reach 248,579), and Baden-Württemberg (reach 190,533). These three regions account for the largest share of the active audience.
What other brands do Doughnut fans also like?
Beyond Doughnut itself, the audience over-indexes on Matcha (12.46×), Business and industry (1.51×), Gluten (7.74×), and Sunday Natural (3.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Doughnut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.