Doughnut Audience in United States

Doughnut logo

Doughnut has an estimated audience of 18,005,752 people in United States. 65.8% are female, 34.2% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Krispy Kreme, Starbucks, Nothing Bundt Cakes, Dunkin' Donuts, Cake.

The average Doughnut fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Krispy Kreme, Starbucks, Nothing Bundt Cakes, with strongest over-indexing on Krispy Kreme (4.36× the country average). Demographically, the Doughnut audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Doughnut fans

Demographic split for Doughnut audience in United States
MetricValue
Female65.8%
Male34.2%
Average age39.2
Estimated audience size18,005,752

Audience persona

The typical Doughnut fan in United States is more female, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Krispy Kreme.

Top regions in United States

Top regions ranked by reach for Doughnut in United States
RegionReachAffinity
California2,195,1751.11×
Texas1,462,5850.94×
Florida1,261,9221.04×
New York1,065,8741.06×
North Carolina648,1291.2×
Washington594,8001.65×
Georgia592,7041.07×
Illinois589,4060.98×
Ohio564,6651.02×
Pennsylvania492,7150.81×
Michigan490,9791.04×
Virginia477,4021.09×
Arizona414,4531.13×
Indiana384,5671.17×
Tennessee379,2361.05×
Colorado376,4541.33×
Missouri346,7131.19×
South Carolina333,6761.23×
New Jersey318,0240.69×
Oregon310,3671.5×
Alabama289,6331.15×
Maryland267,7880.86×
Massachusetts248,2410.7×
Kentucky241,0791.07×
Utah240,7911.49×
Minnesota240,4500.93×
Wisconsin225,0420.83×
Louisiana223,2620.96×
Oklahoma202,0211.01×
Nevada199,3631.14×
Kansas152,0151.07×
Connecticut149,3530.83×
Arkansas132,4610.89×
Mississippi128,8690.87×
Iowa109,3770.74×
Idaho97,3581.08×
Hawaii86,7231.12×
New Mexico83,7410.93×
Nebraska80,9760.9×
Washington, District of Columbia72,6241.34×
Maine66,3031.03×
West Virginia58,3280.7×
New Hampshire52,6860.74×
Montana44,9050.9×
Alaska41,8111.09×
Rhode Island37,4750.65×
Delaware34,5350.7×
South Dakota32,3310.78×
North Dakota27,9310.76×
Vermont22,2870.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Doughnut audience
BrandAffinityCategory
Krispy Kreme4.36×Food & Beverages
Starbucks1.76×Food & Beverages
Nothing Bundt Cakes3.31×Food & Beverages
Dunkin' Donuts2.49×Food & Beverages
Cake1.67×Food & Beverages
Pizza1.82×Food & Beverages
Snack food1.82×Food & Beverages
Muffin4.69×Food & Beverages
Crumbl Cookies1.8×Food & Beverages
Cookie1.76×Food & Beverages
Cheesecake3.25×Food & Beverages
Dinner1.57×Food & Beverages
Breakfast1.53×Food & Beverages
Lunch1.59×Food & Beverages
Pastry1.91×Food & Beverages
Panera Bread1.67×Food & Beverages
Bakery1.69×Food & Beverages
Chocolate brownie3.27×Food & Beverages
Birthday cake3.27×Food & Beverages
Candy1.69×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Doughnut audience
TraitClusterScore
ExtroversionTHRILL1.36
Community OrientationOPEN1.23
Early Adopter MentalityPOWER1.21
DIY MentalityTHRILL1.16
Price SensitivityPREMIUM1.16
Healthy LifestyleBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Doughnut
CountryShare
United States23.3%
Japan13.6%
China10.3%

See Doughnut audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Doughnut have in United States?

Doughnut has an estimated audience of 18,005,752 people in United States, concentrated in California and Texas.

What is the gender split and age of Doughnut fans?

65.8% of Doughnut fans are female, 34.2% are male, with an average age of 39.2 years.

Which brands do Doughnut fans like most?

Doughnut fans show strongest brand affinity for Krispy Kreme (4.36×), Starbucks (1.76×), and Nothing Bundt Cakes (3.31×) over the country average.

Where do Doughnut fans live in United States?

Doughnut fans in United States are most concentrated in California (reach 2,195,175), Texas (reach 1,462,585), and Florida (reach 1,261,922). These three regions account for the largest share of the active audience.

What other brands do Doughnut fans also like?

Beyond Doughnut itself, the audience over-indexes on Starbucks (1.76×), Nothing Bundt Cakes (3.31×), Dunkin' Donuts (2.49×), and Cake (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Doughnut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.