Rascasse Audience Intelligence

Muffin Audience in United States

A data profile of the people who buy, follow and care about Muffin in United States — modelled from more than twelve digital signal sources. Muffin has an estimated audience of 5,853,935 people in United States.

#29among Sweet in United States#3400among Topic in United States#410in Food & Beverages

The average Muffin fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nothing Bundt Cakes, Philadelphia (film), Food, with strongest over-indexing on Nothing Bundt Cakes (7.32× the country average).

Demographically, the Muffin audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Muffin fan in United States is more female, around 40.3 years old, with strong Design Affinity tendencies and a notable affinity for Nothing Bundt Cakes.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Muffin profile in United States.

Audience size
5.9M
in United States
Gender
73.9%♀
26.1% male
Age
40.3
average years
Country rank
#5819
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Muffin fans

73.9% are female, 26.1% are male, average age 40.3.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Muffin audience in United States
MetricValue
Female73.9%
Male26.1%
Average age40.3
Estimated audience size5,853,935
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Muffin audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3918%
40-4922%
50+24%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Muffin audience comes from United States.

Worldwide audience distribution share by country for Muffin
CountryShare
United States16.7%
Japan11.1%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Muffin audience in United States is strongest.

Fig. 05

Top regions by affinity

Muffin fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.24×
02New York~400K1.15×
03Pennsylvania~200K1.15×
04Kentucky~80K1.15×
05Texas~600K1.13×
06New Jersey~200K1.11×
07Maine~20K1.11×
08Utah~60K1.10×
09California~700K1.09×
10Alaska~10K1.07×
11Connecticut~60K1.06×
12North Carolina~200K1.05×
13Nebraska~30K1.05×
14Virginia~100K1.04×
15Idaho~30K1.04×
16Rhode Island~20K1.04×
17Washington~100K1.03×
18Minnesota~90K1.03×
19Kansas~50K1.03×
20Florida~400K1.02×
21Georgia~200K1.01×
22Maryland~100K1.01×
23Illinois~200K1.00×
24Oregon~70K1.00×
25Iowa~50K1.00×
26North Dakota~10K1.00×
27Louisiana~70K0.99×
28Arkansas~50K0.99×
29Vermont~10K0.99×
30Indiana~100K0.98×
31Wisconsin~90K0.98×
32Oklahoma~60K0.98×
33New Hampshire~20K0.98×
34South Dakota~10K0.97×
35South Carolina~80K0.96×
36Mississippi~50K0.96×
37Michigan~100K0.95×
38Nevada~50K0.95×
39Arizona~100K0.94×
40Colorado~90K0.94×
41Hawaii~20K0.94×
42Montana~20K0.94×
43Ohio~200K0.93×
44Missouri~90K0.92×
45Tennessee~100K0.91×
46Alabama~70K0.91×
47Delaware~10K0.88×
48New Mexico~30K0.87×
49Washington, District of Columbia~20K0.87×
50West Virginia~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Muffin, United States
0.86×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Muffin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Muffin audience
#·InterestCategoryAffinity×
01Biscoff CookiesFood & Beverages13.95×
02Bake saleFood & Beverages13.05×
03PâtisserieFood & Beverages12.17×
04Fab.comHome & Garden11.46×
05Philadelphia (film)Movies & TV9.23×
06Nothing Bundt CakesFood & Beverages7.32×
07Birthday GiftsKids & Family5.50×
08Chocolate brownieFood & Beverages4.97×
09Birthday cakeFood & Beverages4.77×
10Chocolate cakeFood & Beverages4.44×
11CheesecakeFood & Beverages4.28×
12Cake decoratingFood & Beverages3.76×
13DoughnutFood & Beverages3.56×
14Wedding cakeFood & Beverages3.51×
15Bath and BodyworksShopping2.95×
16PizzaFood & Beverages2.26×
17Mother's DayKids & Family2.23×
18CookieFood & Beverages1.92×
19FoodFood & Beverages1.52×
20MemeInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Muffin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Muffin audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.27×
IndulgenceJOY1.22×
MindfulnessBALANCE1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Muffin audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.62×
TraditionCONSERVATISM0.68×
Career OrientationPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Muffin have in United States?

Muffin has an estimated audience of 5,853,935 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Muffin fans?

73.9% of Muffin fans are female, 26.1% are male, with an average age of 40.3 years.

03

Which brands do Muffin fans like most?

Muffin fans show strongest brand affinity for Nothing Bundt Cakes (7.32×), Philadelphia (film) (9.23×), and Food (1.52×) over the country average.

04

Where do Muffin fans live in United States?

Muffin fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Muffin fans also like?

Beyond Muffin itself, the audience over-indexes on Philadelphia (film) (9.23×), Food (1.52×), Pâtisserie (12.17×), and Bake sale (13.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Muffin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Muffin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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