Muffin Audience in United States

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Muffin has an estimated audience of 5,853,935 people in United States. 73.9% are female, 26.1% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Nothing Bundt Cakes, Philadelphia (film), Food, Pâtisserie, Bake sale.

The average Muffin fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nothing Bundt Cakes, Philadelphia (film), Food, with strongest over-indexing on Nothing Bundt Cakes (7.32× the country average). Demographically, the Muffin audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Muffin fans

Demographic split for Muffin audience in United States
MetricValue
Female73.9%
Male26.1%
Average age40.3
Estimated audience size5,853,935

Audience persona

The typical Muffin fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Nothing Bundt Cakes.

Top regions in United States

Top regions ranked by reach for Muffin in United States
RegionReachAffinity
California740,5641.15×
Texas562,0711.12×
Florida431,2851.09×
New York412,7141.26×
Pennsylvania215,4941.09×
Illinois200,4131.03×
North Carolina184,8921.05×
Georgia183,3931.02×
Ohio171,3540.95×
New Jersey169,5211.14×
Massachusetts155,6391.35×
Virginia153,3021.08×
Michigan147,6680.96×
Washington128,4301.09×
Arizona115,2340.96×
Tennessee111,3400.95×
Maryland107,8741.07×
Indiana107,7061.01×
Minnesota89,9391.07×
Colorado88,2880.96×
South Carolina87,1590.99×
Wisconsin84,7100.96×
Missouri84,6510.9×
Alabama73,1190.89×
Oregon71,5341.07×
Louisiana71,0670.94×
Kentucky70,5090.96×
Oklahoma63,8590.98×
Connecticut63,0921.07×
Utah58,9041.12×
Nevada56,4371×
Iowa48,5561.01×
Arkansas46,8020.97×
Mississippi44,9880.93×
Kansas44,3130.96×
Idaho29,3971×
Nebraska29,1220.99×
New Mexico24,3510.83×
Maine23,8281.14×
Hawaii23,5340.94×
New Hampshire23,0281×
West Virginia21,2230.78×
Rhode Island19,3831.04×
Washington, District of Columbia16,4540.94×
Montana14,6270.9×
Alaska12,9761.04×
Delaware12,5130.77×
South Dakota11,7420.87×
North Dakota11,1210.92×
Vermont9,5320.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Muffin audience
BrandAffinityCategory
Nothing Bundt Cakes7.32×Food & Beverages
Philadelphia (film)9.23×Movies & TV
Food1.52×Food & Beverages
Pâtisserie12.17×Food & Beverages
Bake sale13.05×Food & Beverages
Chocolate brownie4.97×Food & Beverages
Doughnut3.56×Food & Beverages
Birthday Gifts5.5×Kids & Family
Pizza2.26×Food & Beverages
Birthday cake4.77×Food & Beverages
Cheesecake4.28×Food & Beverages
Yahoo!奇摩名人娛樂2.01×Internet & Social Media
Bath and Bodyworks2.95×Shopping
Chocolate cake4.44×Food & Beverages
Biscoff Cookies13.95×Food & Beverages
Wedding cake3.51×Food & Beverages
Meme1.52×Internet & Social Media
Cake decorating3.76×Food & Beverages
Cookie1.92×Food & Beverages
Paul (bakery)11.92×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Muffin audience
TraitClusterScore
IndulgenceJOY1.51
Price SensitivityPREMIUM1.41
Community OrientationOPEN1.39
Family OrientationCONSERVATISM1.29
Healthy LifestyleBALANCE1.28
Convenience OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Muffin
CountryShare
United States16.7%
Japan11.1%
Brazil4.2%

See Muffin audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Muffin have in United States?

Muffin has an estimated audience of 5,853,935 people in United States, concentrated in California and Texas.

What is the gender split and age of Muffin fans?

73.9% of Muffin fans are female, 26.1% are male, with an average age of 40.3 years.

Which brands do Muffin fans like most?

Muffin fans show strongest brand affinity for Nothing Bundt Cakes (7.32×), Philadelphia (film) (9.23×), and Food (1.52×) over the country average.

Where do Muffin fans live in United States?

Muffin fans in United States are most concentrated in California (reach 740,564), Texas (reach 562,071), and Florida (reach 431,285). These three regions account for the largest share of the active audience.

What other brands do Muffin fans also like?

Beyond Muffin itself, the audience over-indexes on Philadelphia (film) (9.23×), Food (1.52×), Pâtisserie (12.17×), and Bake sale (13.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Muffin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.