Birthday cake Audience in United States

Birthday cake logo

Birthday cake has an estimated audience of 9,448,123 people in United States. 69.5% are female, 30.5% are male, average age 43.1. Top regions: California, Texas, New York. Top brand affinities: Electronic cigarette, Desserts, Cooking, Vuse, Gift.

The average Birthday cake fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Electronic cigarette, Desserts, Cooking, with strongest over-indexing on Electronic cigarette (29.72× the country average). Demographically, the Birthday cake audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Birthday cake fans

Demographic split for Birthday cake audience in United States
MetricValue
Female69.5%
Male30.5%
Average age43.1
Estimated audience size9,448,123

Audience persona

The typical Birthday cake fan in United States is more female, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for Electronic cigarette.

Top regions in United States

Top regions ranked by reach for Birthday cake in United States
RegionReachAffinity
California1,363,0791.31×
Texas1,019,8671.26×
New York710,7271.35×
Florida662,6481.04×
Illinois355,8921.13×
Georgia341,9941.17×
Pennsylvania331,4661.04×
North Carolina324,0331.14×
Ohio310,0851.07×
New Jersey305,5341.27×
Virginia286,8801.25×
Michigan269,8151.09×
Washington219,8901.16×
Massachusetts217,8831.17×
Maryland204,1831.26×
Tennessee201,7001.06×
Arizona190,5570.99×
Indiana176,1001.02×
Louisiana159,9851.31×
Missouri153,3321.01×
South Carolina148,4951.04×
Colorado139,0050.93×
Alabama136,8101.04×
Minnesota132,0850.98×
Wisconsin124,3330.87×
Kentucky117,2420.99×
Connecticut103,8101.1×
Oklahoma102,6490.98×
Oregon100,0070.92×
Nevada97,7211.07×
Mississippi91,0521.17×
Arkansas80,8891.04×
Utah73,7670.87×
Iowa70,6200.91×
Kansas68,1890.92×
Hawaii45,0741.11×
Nebraska40,7210.86×
New Mexico38,7840.82×
West Virginia37,8520.86×
Idaho36,0700.76×
Washington, District of Columbia29,2791.03×
New Hampshire28,5710.77×
Rhode Island28,5500.95×
Delaware26,3961.01×
Maine26,1850.77×
Alaska18,7970.93×
Montana16,5420.63×
North Dakota14,5140.75×
South Dakota14,0990.65×
Vermont11,0290.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Birthday cake audience
BrandAffinityCategory
Electronic cigarette29.72×Food & Beverages
Desserts2.37×Food & Beverages
Cooking1.59×Food & Beverages
Vuse15.58×Food & Beverages
Gift1.6×Shopping
U.S. state1.52×Travel & Leisure
NBC1.62×Movies & TV
Pinterest1.64×Internet & Social Media
Woman1.52×Kids & Family
History1.64×Literature
MSN1.78×News
Texas1.63×Travel & Leisure
Infant1.56×Kids & Family
Eating1.51×Food & Beverages
Barbecue1.57×Food & Beverages
Banana bread7.65×Food & Beverages
Nonprofit organization1.65×Politics & Society
Google Maps1.6×Internet & Social Media
CBS1.58×Movies & TV
Geekvape15.46×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Birthday cake audience
TraitClusterScore
Design AffinityPREMIUM1.78
Luxury OrientationPREMIUM1.75
Healthy LifestyleBALANCE1.51
DIY MentalityTHRILL1.51
SustainabilityBALANCE1.44
LGBTQ+ IdentityOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Birthday cake
CountryShare
United States16.3%
Japan10.1%
Brazil5.0%

See Birthday cake audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Birthday cake have in United States?

Birthday cake has an estimated audience of 9,448,123 people in United States, concentrated in California and Texas.

What is the gender split and age of Birthday cake fans?

69.5% of Birthday cake fans are female, 30.5% are male, with an average age of 43.1 years.

Which brands do Birthday cake fans like most?

Birthday cake fans show strongest brand affinity for Electronic cigarette (29.72×), Desserts (2.37×), and Cooking (1.59×) over the country average.

Where do Birthday cake fans live in United States?

Birthday cake fans in United States are most concentrated in California (reach 1,363,079), Texas (reach 1,019,867), and New York (reach 710,727). These three regions account for the largest share of the active audience.

What other brands do Birthday cake fans also like?

Beyond Birthday cake itself, the audience over-indexes on Desserts (2.37×), Cooking (1.59×), Vuse (15.58×), and Gift (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Birthday cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.