Vuse Audience in United States
Vuse has an estimated audience of 982,525 people in United States. 47.8% are female, 52.2% are male, average age 44.2. Top regions: Texas, Pennsylvania, Florida. Top brand affinities: Capital One, Google Maps, Circle K, Indeed.com, CarGurus.
The average Vuse fan in United States is 44.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Pennsylvania, Florida. Top brand affinities include Capital One, Google Maps, Circle K, with strongest over-indexing on Capital One (9.25× the country average). Demographically, the Vuse audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Software
Demographics of Vuse fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 44.2 |
| Estimated audience size | 982,525 |
Audience persona
The typical Vuse fan in United States is balanced, around 44.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Capital One.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 77,947 | 0.92× |
| Pennsylvania | 45,381 | 1.37× |
| Florida | 38,771 | 0.58× |
| Ohio | 35,804 | 1.18× |
| Missouri | 34,953 | 2.21× |
| North Carolina | 33,927 | 1.15× |
| California | 31,888 | 0.3× |
| Georgia | 30,551 | 1.01× |
| Virginia | 27,799 | 1.16× |
| Illinois | 24,870 | 0.76× |
| Tennessee | 22,590 | 1.15× |
| Louisiana | 21,439 | 1.69× |
| Oklahoma | 20,949 | 1.92× |
| Indiana | 20,171 | 1.12× |
| Maryland | 20,101 | 1.19× |
| Arkansas | 19,694 | 2.43× |
| South Carolina | 18,876 | 1.28× |
| New York | 17,933 | 0.33× |
| Kentucky | 17,070 | 1.39× |
| Kansas | 16,607 | 2.14× |
| Iowa | 14,640 | 1.81× |
| Colorado | 13,581 | 0.88× |
| Wisconsin | 13,057 | 0.88× |
| Oregon | 11,919 | 1.06× |
| Alabama | 11,824 | 0.86× |
| West Virginia | 11,173 | 2.44× |
| Washington | 10,472 | 0.53× |
| Mississippi | 10,436 | 1.29× |
| Arizona | 10,216 | 0.51× |
| Michigan | 9,717 | 0.38× |
| New Jersey | 7,358 | 0.29× |
| Nebraska | 6,096 | 1.24× |
| Massachusetts | 6,062 | 0.31× |
| Minnesota | 5,695 | 0.4× |
| Maine | 5,327 | 1.51× |
| Utah | 5,319 | 0.6× |
| Nevada | 4,504 | 0.47× |
| Delaware | 3,615 | 1.33× |
| Idaho | 3,578 | 0.73× |
| Connecticut | 3,337 | 0.34× |
| New Mexico | 2,620 | 0.53× |
| Washington, District of Columbia | 2,461 | 0.83× |
| New Hampshire | 2,284 | 0.59× |
| Montana | 2,132 | 0.78× |
| North Dakota | 1,995 | 0.99× |
| Wyoming | 1,939 | 1.33× |
| Alaska | 1,431 | 0.68× |
| Hawaii | 1,416 | 0.34× |
| Rhode Island | 1,158 | 0.37× |
| Vermont | 687 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 9.25× | Business & Career |
| Google Maps | 8.3× | Internet & Social Media |
| Circle K | 12.18× | Shopping |
| Indeed.com | 6.73× | Business & Career |
| CarGurus | 8.5× | Cars & Mobility |
| AccuWeather | 7.68× | Home & Garden |
| Enterprise Rent-A-Car | 7.23× | Cars & Mobility |
| Google News | 6.98× | News |
| Aaron Rodgers | 7.47× | Sports |
| Diane Keaton | 6.63× | Movies & TV |
| Beetlejuice | 5× | Movies & TV |
| DeviantArt | 7.02× | Internet & Social Media |
| Bruce Willis | 6.88× | Movies & TV |
| Electronic cigarette | 12.5× | Food & Beverages |
| Billy Bob Thornton | 8.23× | Movies & TV |
| Kia Sportage | 19.48× | Cars & Mobility |
| Khan Academy | 7.6× | Business & Career |
| MSN | 3.48× | News |
| ICloud | 7.94× | Technology & Electronics |
| Google Earth | 8.37× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.31 |
| Need for Security | CONSERVATISM | 1.24 |
| Patriotism | CONSERVATISM | 1.19 |
| Price Sensitivity | PREMIUM | 1.13 |
| Career Orientation | POWER | 1.12 |
| Social Media Usage | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.7% |
| France | 11.5% |
| United Kingdom | 7.4% |
See Vuse audiences in other countries
More Software audiences in United States
- Microsoft (24,955,860)
- Exxon (12,648,339)
- Allstate (10,908,676)
- Office 365 (9,116,793)
- CapCut (8,436,162)
Frequently asked questions
How many fans does Vuse have in United States?
Vuse has an estimated audience of 982,525 people in United States, concentrated in Texas and Pennsylvania.
What is the gender split and age of Vuse fans?
47.8% of Vuse fans are female, 52.2% are male, with an average age of 44.2 years.
Which brands do Vuse fans like most?
Vuse fans show strongest brand affinity for Capital One (9.25×), Google Maps (8.3×), and Circle K (12.18×) over the country average.
Where do Vuse fans live in United States?
Vuse fans in United States are most concentrated in Texas (reach 77,947), Pennsylvania (reach 45,381), and Florida (reach 38,771). These three regions account for the largest share of the active audience.
What other brands do Vuse fans also like?
Beyond Vuse itself, the audience over-indexes on Google Maps (8.3×), Circle K (12.18×), Indeed.com (6.73×), and CarGurus (8.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vuse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.