Rascasse Audience Intelligence

Vuse Target Market in United States

A data profile of the people who buy, follow and care about Vuse in United States — modelled from more than twelve digital signal sources. Vuse has an estimated audience of 1,010,020 people in United States.

#2395among Brand in United States#1309in Food & Beverages

The average Vuse fan in United States is 43.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Pennsylvania, Florida.

Top brand affinities include Smoking, Birthday cake, Electronic cigarette, with strongest over-indexing on Smoking (13.36× the country average).

Demographically, the Vuse audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vuse fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Smoking.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vuse profile in United States.

Audience size
1M
in United States
Gender
47.2%♀
52.8% male
Age
43.5
average years
Country rank
#23519
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vuse

47.2% are female, 52.8% are male, average age 43.5.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Vuse audience in United States
MetricValue
Female47.2%
Male52.8%
Average age43.5
Estimated audience size1,010,020
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Vuse audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3917%
40-4922%
50+33%
Fig. 04

Worldwide distribution

35.5%

of the worldwide Vuse audience comes from United States.

Worldwide audience distribution share by country for Vuse
CountryShare
United States35.5%
France11.0%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vuse audience in United States is strongest.

Fig. 05

Top regions by affinity

Vuse customers by region in United States
#RegionReachAffinity×
01Arkansas~30K3.47×
02West Virginia~10K2.38×
03Missouri~30K2.04×
04Oklahoma~20K2.00×
05Kansas~20K2.00×
06Louisiana~20K1.97×
07Mississippi~20K1.94×
08Wisconsin~20K1.69×
09Iowa~10K1.68×
10Delaware~4K1.56×
11Maine~5K1.38×
12Pennsylvania~40K1.32×
13Nebraska~6K1.25×
14South Carolina~20K1.19×
15Kentucky~10K1.19×
16North Carolina~30K1.17×
17Ohio~30K1.16×
18Indiana~20K1.14×
19Virginia~30K1.09×
20Maryland~20K1.05×
21Tennessee~20K1.02×
22Wyoming~1K0.99×
23Alabama~10K0.95×
24South Dakota~2K0.92×
25Oregon~10K0.91×
26Texas~70K0.90×
27Georgia~30K0.90×
28North Dakota~2K0.89×
29Montana~2K0.82×
30Alaska~2K0.77×
31Illinois~20K0.75×
32Colorado~10K0.74×
33Idaho~3K0.66×
34Washington, District of Columbia~2K0.66×
35New Hampshire~2K0.64×
36Florida~40K0.62×
37Utah~5K0.60×
38New Mexico~3K0.60×
39Rhode Island~2K0.60×
40Hawaii~2K0.55×
41Arizona~10K0.50×
42Washington~9K0.48×
43Nevada~4K0.46×
44Minnesota~6K0.44×
45Connecticut~4K0.42×
46Michigan~10K0.40×
47Massachusetts~6K0.33×
48New York~20K0.30×
49New Jersey~8K0.30×
50California~30K0.24×
Fig. 06

Affinity by region

Affinity by region — Vuse, United States
0.24×1.00×3.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vuse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vuse audience
#·InterestCategoryAffinity×
01Birthday cakeFood & Beverages15.58×
02SmokingFood & Beverages13.36×
03Tobacco pipeFood & Beverages11.45×
04Electronic cigaretteFood & Beverages11.38×
05Camel (cigarette)Food & Beverages8.59×
06ZippoFood & Beverages7.82×
07TobaccoFood & Beverages6.36×
08CigaretteFood & Beverages6.13×
09Natural gasCars & Mobility2.29×
10SteamGames2.28×
11Preventive healthcareHealth2.27×
12Clinical trialHealth2.13×
13Risk managementBusiness & Career1.81×
14GeneticsKids & Family1.79×
15Discount TireShopping1.67×
16FundraisingBusiness & Career1.63×
17InnovationBusiness & Career1.59×
18Creative CommonsTechnology & Electronics1.55×
19Mixed martial artsSports1.51×
20CBS SportsMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vuse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vuse audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
Need for SecurityCONSERVATISM1.42×
Career OrientationPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vuse audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Design AffinityPREMIUM0.82×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vuse's target market in United States?

Vuse's target market in United States covers an estimated 1,010,020 people, concentrated in Texas and Pennsylvania.

02

What is the gender split and age of Vuse customers?

47.2% of the Vuse audience are female, 52.8% are male, with an average age of 43.5 years.

03

Which brands do Vuse fans like most?

Vuse fans show strongest brand affinity for Smoking (13.36×), Birthday cake (15.58×), and Electronic cigarette (11.38×) over the country average.

04

Where do Vuse fans live in United States?

Vuse fans in United States are most concentrated in Texas (reach ~70K), Pennsylvania (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Vuse fans also like?

Beyond Vuse itself, the audience over-indexes on Birthday cake (15.58×), Electronic cigarette (11.38×), Tobacco (6.36×), and Tobacco pipe (11.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Vuse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vuse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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