Cigarette Audience in United States
Cigarette has an estimated audience of 7,677,706 people in United States. 45.8% are female, 54.2% are male, average age 43.7. Top brand affinities: Cigarette, Cinzano, BULLDOG Gin, Skream, Amaro Averna.
Top brand affinities include Cigarette, Cinzano, BULLDOG Gin, with strongest over-indexing on Cigarette (13.06× the country average). Demographically, the Cigarette audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle.
Category: Food & Beverages · Type: Topic
Demographics of Cigarette fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 43.7 |
| Estimated audience size | 7,677,706 |
Audience persona
The typical Cigarette fan in United States is balanced, around 43.7 years old, with strong Family Orientation tendencies and a notable affinity for Cigarette.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cigarette | 13.06× | Food & Beverages |
| Cinzano | 12.53× | Food & Beverages |
| BULLDOG Gin | 12.13× | Food & Beverages |
| Skream | 11.2× | Music & Radio |
| Amaro Averna | 11.03× | Food & Beverages |
| Marko Arnautović | 11.03× | Sports |
| The Famous Grouse | 10.8× | Food & Beverages |
| Camel (cigarette) | 8.98× | Food & Beverages |
| Burn (energy drink) | 8.82× | Food & Beverages |
| Nicorette | 8.44× | Health |
| Cigarette holder | 8.26× | Food & Beverages |
| Guaraná Antarctica | 8.16× | Food & Beverages |
| Snuff (tobacco) | 8.12× | Food & Beverages |
| Chewing tobacco | 7.84× | Food & Beverages |
| John Player Special | 7.61× | Food & Beverages |
| Gauloises Blondes | 7.4× | Food & Beverages |
| Pall Mall | 7.4× | Food & Beverages |
| Levi Roots | 7.39× | Music & Radio |
| Sampoerna | 7.39× | Food & Beverages |
| Sunoco | 7.33× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.73 |
| Urban Lifestyle | OPEN | 1.45 |
| Career Orientation | POWER | 1.37 |
| Tradition | CONSERVATISM | 1.27 |
| Convenience Orientation | PREMIUM | 1.26 |
| Price Sensitivity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| France | 4.9% |
| United Kingdom | 4.2% |
See Cigarette audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cigarette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.