Rascasse Audience Intelligence

Cigarette Audience in United States

A data profile of the people who buy, follow and care about Cigarette in United States — modelled from more than twelve digital signal sources. Cigarette has an estimated audience of 7,677,706 people in United States.

Cigarette has an estimated audience of 7,677,706 people in United States. 45.8% are female, 54.2% are male, average age 43.7. Top brand affinities: Sunoco, Smoking, Tobacco, Donald Trump, Wawa Inc..

Top brand affinities include Sunoco, Smoking, Tobacco, with strongest over-indexing on Sunoco (7.33× the country average).

Demographically, the Cigarette audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Extroversion.

The typical Cigarette fan in United States is balanced, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Sunoco.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cigarette profile in United States.

Audience size
7.7M
in United States
Gender
45.8%
54.2% male
Age
43.7
average years
Country rank
#4626
Topic in United States
Fig. 01

Search interest · 12-month trend

JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cigarette fans

45.8% are female, 54.2% are male, average age 43.7.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Cigarette audience in United States
MetricValue
Female45.8%
Male54.2%
Average age43.7
Estimated audience size7,677,706
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Cigarette audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3918%
40-4922%
50+32%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Cigarette audience comes from United States.

Worldwide audience distribution share by country for Cigarette
CountryShare
United States25.8%
France4.9%
United Kingdom4.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cigarette audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cigarette audience
#·InterestCategoryAffinity×
01Camel (cigarette)Food & Beverages8.98×
02SunocoCars & Mobility7.33×
03TobaccoFood & Beverages6.49×
04SmokingFood & Beverages6.27×
05Circle KShopping3.23×
06Wawa Inc.Shopping2.95×
07Dollar GeneralShopping2.04×
08Texas RoadhouseFood & Beverages1.89×
09Sam's ClubShopping1.88×
10McDonald'sFood & Beverages1.86×
11EBayShopping1.71×
12Rhythm and blues musicMusic & Radio1.63×
13WalmartShopping1.60×
14PinterestInternet & Social Media1.59×
15HumourLiterature1.57×
16AnimalPets & Animals1.57×
17Donald TrumpPolitics & Society1.56×
18DogsPets & Animals1.54×
19U.S. stateTravel & Leisure1.54×
20RecipesFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cigarette audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Cigarette audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.45×
ExtroversionTHRILL1.39×
Need for SecurityCONSERVATISM1.39×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Cigarette audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Design AffinityPREMIUM0.84×
MindfulnessBALANCE0.93×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cigarette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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