Biscoff Cookies Audience in United States

Biscoff Cookies logo

Biscoff Cookies has an estimated audience of 921,379 people in United States. 52.3% are female, 47.7% are male, average age 29.4. Top regions: California, Texas, Florida. Top brand affinities: Electrolyte, Pot roast, Emperor Entertainment Group, Nationality, Minnesota.

The average Biscoff Cookies fan in United States is 29.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Electrolyte, Pot roast, Emperor Entertainment Group, with strongest over-indexing on Electrolyte (16.92× the country average). Demographically, the Biscoff Cookies audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Biscoff Cookies fans

Demographic split for Biscoff Cookies audience in United States
MetricValue
Female52.3%
Male47.7%
Average age29.4
Estimated audience size921,379

Audience persona

The typical Biscoff Cookies fan in United States is balanced, around 29.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Biscoff Cookies in United States
RegionReachAffinity
California125,4501.24×
Texas100,8961.27×
Florida79,5271.27×
New York59,0361.15×
Georgia38,8311.37×
Illinois37,9911.24×
North Carolina34,1081.23×
Ohio31,7291.12×
Pennsylvania31,6551.02×
Michigan29,1771.21×
New Jersey27,3331.17×
Virginia23,9421.07×
Arizona20,3421.08×
Louisiana19,6311.65×
Tennessee19,5101.06×
Maryland18,3741.16×
Massachusetts17,6580.97×
Indiana17,4211.03×
Missouri16,5911.12×
Washington16,4720.89×
South Carolina16,3901.18×
Alabama13,8841.08×
Wisconsin13,0460.94×
Minnesota11,4190.86×
Kentucky11,3270.98×
Mississippi10,5071.38×
Colorado10,4510.72×
Oklahoma10,2861.01×
Connecticut10,2791.11×
Nevada10,0741.13×
Arkansas8,5901.13×
Oregon8,5050.81×
Utah7,9610.96×
Iowa6,7790.89×
Kansas6,6960.92×
Idaho4,0440.88×
Hawaii3,9551×
Nebraska3,8460.83×
New Mexico3,4980.76×
West Virginia3,2060.75×
Rhode Island2,8590.97×
Washington, District of Columbia2,8081.01×
Delaware2,8061.1×
New Hampshire2,6760.74×
Maine2,4070.73×
Montana1,5860.62×
South Dakota1,4840.7×
North Dakota1,3930.74×
Alaska1,3900.71×
Vermont9180.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Biscoff Cookies audience
BrandAffinityCategory
Electrolyte16.92×Health
Pot roast32.01×Food & Beverages
Emperor Entertainment Group20×Business & Career
Nationality2.66×Politics & Society
Minnesota2.1×Travel & Leisure
Combat sport1.68×Sports
Collectable1.59×Kids & Family
Home staging4.81×Home & Garden
Home equity1.53×Home & Garden
Nebraska Cornhuskers football2.68×Sports
JDSU2.25×Business & Career
Jesse Plemons2.5×Movies & TV
Budrio148.6×Travel & Leisure
Kento Yamazaki7.24×Movies & TV
Edvard Grieg15.79×Literature
Nebraska1.63×Travel & Leisure
Public speaking2.25×Politics & Society
Keenan Allen3.14×Sports
Urban horticulture1.72×Home & Garden
edureka17.25×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Biscoff Cookies audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.87
Pet OwnershipJOY4.03
Community OrientationOPEN3.51
Luxury OrientationPREMIUM1.94
Risk AppetiteTHRILL1.44
MindfulnessBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Biscoff Cookies
CountryShare
United States72.1%
Canada7.8%
Japan3.9%

See Biscoff Cookies audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Biscoff Cookies have in United States?

Biscoff Cookies has an estimated audience of 921,379 people in United States, concentrated in California and Texas.

What is the gender split and age of Biscoff Cookies fans?

52.3% of Biscoff Cookies fans are female, 47.7% are male, with an average age of 29.4 years.

Which brands do Biscoff Cookies fans like most?

Biscoff Cookies fans show strongest brand affinity for Electrolyte (16.92×), Pot roast (32.01×), and Emperor Entertainment Group (20×) over the country average.

Where do Biscoff Cookies fans live in United States?

Biscoff Cookies fans in United States are most concentrated in California (reach 125,450), Texas (reach 100,896), and Florida (reach 79,527). These three regions account for the largest share of the active audience.

What other brands do Biscoff Cookies fans also like?

Beyond Biscoff Cookies itself, the audience over-indexes on Pot roast (32.01×), Emperor Entertainment Group (20×), Nationality (2.66×), and Minnesota (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Biscoff Cookies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.