Rascasse Audience Intelligence

Biscoff Cookies Target Market in United States

A data profile of the people who buy, follow and care about Biscoff Cookies in United States — modelled from more than twelve digital signal sources. Biscoff Cookies has an estimated audience of 1,005,397 people in United States.

#85among Sweet in United States#2406among Brand in United States#1316in Food & Beverages

The average Biscoff Cookies fan in United States is 29.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pound cake, Brownie (folklore), Waffle House, with strongest over-indexing on Pound cake (156.83× the country average).

Demographically, the Biscoff Cookies audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Biscoff Cookies fan in United States is balanced, around 29.4 years old, with strong Pet Ownership tendencies and a notable affinity for Pound cake.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Biscoff Cookies profile in United States.

Audience size
1M
in United States
Gender
52.3%♀
47.7% male
Age
29.4
average years
Country rank
#23592
Brand in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Biscoff Cookies

52.3% are female, 47.7% are male, average age 29.4.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Biscoff Cookies audience in United States
MetricValue
Female52.3%
Male47.7%
Average age29.4
Estimated audience size1,005,397
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Biscoff Cookies audience in United States
Age bracketShare%
16-1951%
20-2920%
30-3912%
40-4910%
50+8%
Fig. 04

Worldwide distribution

73.2%

of the worldwide Biscoff Cookies audience comes from United States.

Worldwide audience distribution share by country for Biscoff Cookies
CountryShare
United States73.2%
Canada7.6%
Japan3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Biscoff Cookies audience in United States is strongest.

Fig. 05

Top regions by affinity

Biscoff Cookies customers by region in United States
#RegionReachAffinity×
01Louisiana~20K1.84×
02Mississippi~10K1.72×
03Georgia~40K1.32×
04Texas~100K1.27×
05California~100K1.25×
06Alabama~20K1.23×
07Illinois~40K1.21×
08Michigan~30K1.21×
09North Carolina~30K1.19×
10Missouri~20K1.19×
11Arkansas~9K1.19×
12Ohio~30K1.17×
13Maryland~20K1.17×
14Florida~70K1.15×
15South Carolina~20K1.15×
16Delaware~3K1.14×
17New Jersey~30K1.10×
18Connecticut~10K1.10×
19Nevada~10K1.08×
20Tennessee~20K1.07×
21New York~50K1.06×
22Arizona~20K1.06×
23Indiana~20K1.06×
24Pennsylvania~30K1.04×
25Kentucky~10K1.04×
26Oklahoma~10K1.03×
27Virginia~20K1.02×
28Rhode Island~3K1.02×
29Massachusetts~20K1.00×
30Wisconsin~10K0.94×
31Iowa~7K0.94×
32Kansas~7K0.94×
33Hawaii~4K0.92×
34Washington, District of Columbia~3K0.91×
35Nebraska~4K0.90×
36West Virginia~4K0.86×
37Minnesota~10K0.83×
38Utah~7K0.82×
39South Dakota~2K0.82×
40North Dakota~2K0.80×
41Washington~10K0.79×
42Idaho~4K0.78×
43New Hampshire~3K0.77×
44New Mexico~4K0.76×
45Maine~2K0.75×
46Oregon~8K0.73×
47Alaska~1K0.73×
48Colorado~10K0.68×
49Vermont~1K0.67×
50Montana~2K0.65×
Fig. 06

Affinity by region

Affinity by region — Biscoff Cookies, United States
0.65×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Biscoff Cookies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Biscoff Cookies audience
#·InterestCategoryAffinity×
01Pound cakeFood & Beverages156.83×
02Adana kebabıFood & Beverages146.16×
03Brownie (folklore)Food & Beverages99.95×
04Pizza RollsFood & Beverages90.32×
05Candy CandyLiterature45.32×
06EredivisieSports34.72×
07International educationBusiness & Career29.04×
08Player versus playerGames29.03×
09Which Wich?Food & Beverages27.77×
10FreeCellGames24.62×
11Dippin' DotsFood & Beverages24.12×
12Banana breadFood & Beverages23.56×
13French toastFood & Beverages19.05×
14Waffle HouseFood & Beverages15.41×
15Arabic coffeeFood & Beverages15.18×
16MuffinFood & Beverages13.95×
17Nothing Bundt CakesFood & Beverages13.94×
18Jimmy John'sFood & Beverages10.63×
19IHOPFood & Beverages5.94×
20Non-alcoholic beverageFood & Beverages5.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Biscoff Cookies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Biscoff Cookies audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.98×
Community OrientationOPEN2.74×
Luxury OrientationPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Biscoff Cookies audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
DIY MentalityTHRILL0.84×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Biscoff Cookies's target market in United States?

Biscoff Cookies's target market in United States covers an estimated 1,005,397 people, concentrated in California and Texas.

02

What is the gender split and age of Biscoff Cookies customers?

52.3% of the Biscoff Cookies audience are female, 47.7% are male, with an average age of 29.4 years.

03

Which brands do Biscoff Cookies fans like most?

Biscoff Cookies fans show strongest brand affinity for Pound cake (156.83×), Brownie (folklore) (99.95×), and Waffle House (15.41×) over the country average.

04

Where do Biscoff Cookies fans live in United States?

Biscoff Cookies fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Biscoff Cookies fans also like?

Beyond Biscoff Cookies itself, the audience over-indexes on Brownie (folklore) (99.95×), Waffle House (15.41×), Pizza Rolls (90.32×), and Nothing Bundt Cakes (13.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Biscoff Cookies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Biscoff Cookies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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