Biscoff Cookies Audience in United States

Biscoff Cookies has an estimated audience of 921,379 people in United States. 52.3% are female, 47.7% are male, average age 29.4. Top regions: California, Texas, Florida. Top brand affinities: Brownie (folklore), Pound cake, Autism Awareness, Diabetes mellitus awareness, International education.

The average Biscoff Cookies fan in United States is 29.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Brownie (folklore), Pound cake, Autism Awareness, with strongest over-indexing on Brownie (folklore) (148.6× the country average). Demographically, the Biscoff Cookies audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Biscoff Cookies fans

Demographic split for Biscoff Cookies audience in United States
MetricValue
Female52.3%
Male47.7%
Average age29.4
Estimated audience size921,379

Audience persona

The typical Biscoff Cookies fan in United States is balanced, around 29.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Brownie (folklore).

Top regions in United States

Top regions ranked by reach for Biscoff Cookies in United States
RegionReachAffinity
California125,4501.24×
Texas100,8961.27×
Florida79,5271.27×
New York59,0361.15×
Georgia38,8311.37×
Illinois37,9911.24×
North Carolina34,1081.23×
Ohio31,7291.12×
Pennsylvania31,6551.02×
Michigan29,1771.21×
New Jersey27,3331.17×
Virginia23,9421.07×
Arizona20,3421.08×
Louisiana19,6311.65×
Tennessee19,5101.06×
Maryland18,3741.16×
Massachusetts17,6580.97×
Indiana17,4211.03×
Missouri16,5911.12×
Washington16,4720.89×
South Carolina16,3901.18×
Alabama13,8841.08×
Wisconsin13,0460.94×
Minnesota11,4190.86×
Kentucky11,3270.98×
Mississippi10,5071.38×
Colorado10,4510.72×
Oklahoma10,2861.01×
Connecticut10,2791.11×
Nevada10,0741.13×
Arkansas8,5901.13×
Oregon8,5050.81×
Utah7,9610.96×
Iowa6,7790.89×
Kansas6,6960.92×
Idaho4,0440.88×
Hawaii3,9551×
Nebraska3,8460.83×
New Mexico3,4980.76×
West Virginia3,2060.75×
Rhode Island2,8590.97×
Washington, District of Columbia2,8081.01×
Delaware2,8061.1×
New Hampshire2,6760.74×
Maine2,4070.73×
Montana1,5860.62×
South Dakota1,4840.7×
North Dakota1,3930.74×
Alaska1,3900.71×
Vermont9180.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Biscoff Cookies audience
BrandAffinityCategory
Brownie (folklore)148.6×Food & Beverages
Pound cake138.89×Food & Beverages
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
International education28.72×Business & Career
Pizza Rolls67.27×Food & Beverages
Disneyland Paris18.53×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Waffle House9.35×Food & Beverages
Arabic coffee23.63×Food & Beverages
Income tax13.19×Business & Career
Player versus player32.01×Games
Banana bread18.02×Food & Beverages
Nothing Bundt Cakes7.21×Food & Beverages
Portrait painting10.7×Arts & Culture
Caffè Americano25.54×Food & Beverages
Bodrum16.92×Travel & Leisure
Livemusic3.97×Music & Radio
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Biscoff Cookies audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.87
Pet OwnershipJOY4.03
Community OrientationOPEN3.51
Luxury OrientationPREMIUM1.94
Risk AppetiteTHRILL1.44
MindfulnessBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Biscoff Cookies
CountryShare
United States72.1%
Canada7.8%
Japan3.9%

See Biscoff Cookies audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Biscoff Cookies have in United States?

Biscoff Cookies has an estimated audience of 921,379 people in United States, concentrated in California and Texas.

What is the gender split and age of Biscoff Cookies fans?

52.3% of Biscoff Cookies fans are female, 47.7% are male, with an average age of 29.4 years.

Which brands do Biscoff Cookies fans like most?

Biscoff Cookies fans show strongest brand affinity for Brownie (folklore) (148.6×), Pound cake (138.89×), and Autism Awareness (19.03×) over the country average.

Where do Biscoff Cookies fans live in United States?

Biscoff Cookies fans in United States are most concentrated in California (reach 125,450), Texas (reach 100,896), and Florida (reach 79,527). These three regions account for the largest share of the active audience.

What other brands do Biscoff Cookies fans also like?

Beyond Biscoff Cookies itself, the audience over-indexes on Pound cake (138.89×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and International education (28.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Biscoff Cookies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.