Which Wich? Audience in United States

Which Wich? has an estimated audience of 851,273 people in United States. 51.6% are female, 48.4% are male, average age 36.8. Top regions: Texas, North Carolina, California. Top brand affinities: Parenthood (film), Potbelly Sandwich Works, Jeni's Splendid Ice Creams, Frankie Dettori, HoneyBaked Ham.

The average Which Wich? fan in United States is 36.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, North Carolina, California. Top brand affinities include Parenthood (film), Potbelly Sandwich Works, Jeni's Splendid Ice Creams, with strongest over-indexing on Parenthood (film) (60.43× the country average). Demographically, the Which Wich? audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Which Wich? fans

Demographic split for Which Wich? audience in United States
MetricValue
Female51.6%
Male48.4%
Average age36.8
Estimated audience size851,273

Audience persona

The typical Which Wich? fan in United States is balanced, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Parenthood (film).

Top regions in United States

Top regions ranked by reach for Which Wich? in United States
RegionReachAffinity
Texas216,4872.96×
North Carolina92,5273.61×
California77,8300.83×
Virginia54,1712.61×
Illinois53,8091.9×
Georgia51,9901.98×
Colorado49,6463.7×
Florida37,7120.65×
South Carolina27,7182.16×
Kentucky27,2272.55×
Indiana19,8471.28×
Arizona17,0470.98×
Missouri16,5531.21×
Iowa15,2412.17×
Tennessee14,6150.86×
Oregon14,4101.48×
Ohio12,0850.46×
Oklahoma11,5201.22×
New Mexico10,8652.54×
Michigan9,1230.41×
North Dakota9,0375.17×
Minnesota8,2860.68×
Alabama7,8970.66×
Nebraska7,1391.67×
Louisiana6,6660.61×
New York6,6260.14×
Pennsylvania6,3900.22×
Wisconsin6,3570.5×
Mississippi5,6080.8×
Washington4,0030.23×
Massachusetts3,6820.22×
Maryland3,3120.23×
New Jersey2,7870.13×
Arkansas2,7130.39×
Kansas2,6640.4×
West Virginia2,5800.65×
Nevada2,2600.27×
Utah1,9710.26×
Connecticut1,1380.13×
Washington, District of Columbia1,0950.43×
Idaho8880.21×
South Dakota5470.28×
Montana4010.17×
Wyoming3570.28×
New Hampshire3480.1×
Hawaii3290.09×
Delaware3210.14×
Maine3120.1×
Rhode Island2580.1×
Alaska1860.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Which Wich? audience
BrandAffinityCategory
Parenthood (film)60.43×Movies & TV
Potbelly Sandwich Works27.68×Food & Beverages
Jeni's Splendid Ice Creams32.47×Food & Beverages
Frankie Dettori191.88×Sports
HoneyBaked Ham25.8×Food & Beverages
Aaron Gordon31.2×Sports
CM Punk20.73×Sports
Schlotzsky's19.62×Food & Beverages
Independent Wrestling31.17×Sports
Dippin' Dots31.73×Food & Beverages
Firehouse Subs10.31×Food & Beverages
Chocolate (2008 film)12.98×Movies & TV
Biscoff Cookies27.77×Food & Beverages
Panera Bread4.27×Food & Beverages
Publix4.45×Shopping
Little Caesars3.82×Food & Beverages
Subway3.04×Food & Beverages
Todd Gurley29.4×Sports
Food1.65×Food & Beverages
Quiznos14.08×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Which Wich? audience
TraitClusterScore
Convenience OrientationPREMIUM1.45
IndulgenceJOY1.41
Early Adopter MentalityPOWER1.35
Pet OwnershipJOY1.33
Career OrientationPOWER1.32
Urban LifestyleOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Which Wich?
CountryShare
United States87.8%
United Kingdom2.6%
Japan1.8%

See Which Wich? audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Which Wich? have in United States?

Which Wich? has an estimated audience of 851,273 people in United States, concentrated in Texas and North Carolina.

What is the gender split and age of Which Wich? fans?

51.6% of Which Wich? fans are female, 48.4% are male, with an average age of 36.8 years.

Which brands do Which Wich? fans like most?

Which Wich? fans show strongest brand affinity for Parenthood (film) (60.43×), Potbelly Sandwich Works (27.68×), and Jeni's Splendid Ice Creams (32.47×) over the country average.

Where do Which Wich? fans live in United States?

Which Wich? fans in United States are most concentrated in Texas (reach 216,487), North Carolina (reach 92,527), and California (reach 77,830). These three regions account for the largest share of the active audience.

What other brands do Which Wich? fans also like?

Beyond Which Wich? itself, the audience over-indexes on Potbelly Sandwich Works (27.68×), Jeni's Splendid Ice Creams (32.47×), Frankie Dettori (191.88×), and HoneyBaked Ham (25.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Which Wich?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.