Rascasse Audience Intelligence

Which Wich? Target Market in Germany

A data profile of the people who buy, follow and care about Which Wich? in Germany — modelled from more than twelve digital signal sources. Which Wich? has an estimated audience of 5,552 people in Germany.

#11784among Brand in Germany#4742in Food & Beverages

The average Which Wich? fan in Germany is 30.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Which Wich? profile in Germany.

Audience size
6K
in Germany
Gender
80.8%♀
19.2% male
Age
30.6
average years
Country rank
#109319
Brand in Germany
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Which Wich?

80.8% are female, 19.2% are male, average age 30.6.

Fig. 02

Gender split

80.8%
Female
19.2%
Male
Demographic split for Which Wich? audience in Germany
MetricValue
Female80.8%
Male19.2%
Average age30.6
Estimated audience size5,552
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Which Wich? audience in Germany
Age bracketShare%
16-1947%
20-2919%
30-3914%
40-4911%
50+9%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Which Wich? audience comes from Germany.

Worldwide audience distribution share by country for Which Wich?
CountryShare
United States87.4%
United Kingdom2.8%
Japan1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Which Wich? audience in Germany is strongest.

Fig. 05

Top regions by affinity

Which Wich? customers by region in Germany
#RegionReachAffinity×
01Bremen<1K1.41×
02Saarland<1K1.25×
03Mecklenburg-Vorpommern<1K1.08×
04Thüringen<1K1.06×
05Sachsen-Anhalt<1K1.04×
06Brandenburg<1K0.99×
07Hamburg<1K0.96×
08Hessen<1K0.95×
09Schleswig-Holstein<1K0.95×
10Rheinland-Pfalz<1K0.93×
11Sachsen<1K0.92×
12Berlin<1K0.91×
13Niedersachsen<1K0.88×
14Baden-Württemberg<1K0.84×
15Bayern<1K0.80×
16Nordrhein-Westfalen<1K0.76×
Fig. 06

Affinity by region

Affinity by region — Which Wich?, Germany
0.76×1.00×1.41×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Which Wich?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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