A data profile of the people who buy, follow and care about Biscoff Cookies in United Kingdom — modelled from more than twelve digital signal sources. Biscoff Cookies has an estimated audience of 37,161 people in United Kingdom.
The average Biscoff Cookies fan in United Kingdom is 36.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Doughnut, Frida Kahlo, Do it yourself (DIY), with strongest over-indexing on Doughnut (11.29× the country average).
Demographically, the Biscoff Cookies audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Pet Ownership, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Biscoff Cookies fan in United Kingdom is more female, around 36.4 years old, with strong Pet Ownership tendencies and a notable affinity for Doughnut.
The key figures that characterise the Biscoff Cookies profile in United Kingdom.
67.8% are female, 32.2% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 36.4 |
| Estimated audience size | 37,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Biscoff Cookies audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 73.0% |
| Canada | 7.6% |
| Japan | 3.6% |
Where the Biscoff Cookies audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~4K | 1.11× | |
| 02 | Wales | ~2K | 1.06× | |
| 03 | Northern Ireland | ~1K | 0.96× | |
| 04 | England | ~30K | 0.86× |
The strongest cross-interests of the Biscoff Cookies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Austrian cuisine | Food & Beverages | 37.16× | ||
| 02 | Frida Kahlo | Arts & Culture | 12.22× | ||
| 03 | Doughnut | Food & Beverages | 11.29× | ||
| 04 | Tessa Thompson | Movies & TV | 7.61× | ||
| 05 | Georgia O'Keeffe | Arts & Culture | 7.51× | ||
| 06 | Zootopia | Movies & TV | 6.35× | ||
| 07 | Michelin Guide | Food & Beverages | 5.58× | ||
| 08 | Korean cuisine | Food & Beverages | 4.64× | ||
| 09 | Oliver Bonas | Fashion & Accessoires | 3.65× | ||
| 10 | Ice cream | Food & Beverages | 3.53× | ||
| 11 | Unique Gifts | Shopping | 3.28× | ||
| 12 | Philanthropy | Arts & Culture | 2.57× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 2.54× | ||
| 14 | Local food | Food & Beverages | 2.22× | ||
| 15 | New Look | Fashion & Accessoires | 1.91× | ||
| 16 | Wikipedia | Internet & Social Media | 1.89× | ||
| 17 | Donald Trump | Politics & Society | 1.86× | ||
| 18 | Dunelm | Home & Garden | 1.85× | ||
| 19 | River Island | Fashion & Accessoires | 1.81× | ||
| 20 | John Lewis (department store) | Shopping | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.94× | |
| Indulgence | JOY | 1.70× | |
| DIY Mentality | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Community Orientation | OPEN | 0.95× | |
| Spirituality | BALANCE | 0.99× |
Biscoff Cookies's target market in United Kingdom covers an estimated 37,161 people, concentrated in England and Scotland.
67.8% of the Biscoff Cookies audience are female, 32.2% are male, with an average age of 36.4 years.
Biscoff Cookies fans show strongest brand affinity for Doughnut (11.29×), Frida Kahlo (12.22×), and Do it yourself (DIY) (2.54×) over the country average.
Biscoff Cookies fans in United Kingdom are most concentrated in England (reach ~30K), Scotland (reach ~4K), and Wales (reach ~2K). These three regions account for the largest share of the active audience.
Beyond Biscoff Cookies itself, the audience over-indexes on Frida Kahlo (12.22×), Do it yourself (DIY) (2.54×), Austrian cuisine (37.16×), and Ice cream (3.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Biscoff Cookies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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