Eredivisie Audience in United States

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Eredivisie has an estimated audience of 649,077 people in United States. 37.8% are female, 62.2% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Xabi Alonso, Little League Softball World Series, Voetbal International, PSV Eindhoven, Voetbalprimeur.

The average Eredivisie fan in United States is 34.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Xabi Alonso, Little League Softball World Series, Voetbal International, with strongest over-indexing on Xabi Alonso (147.91× the country average). Demographically, the Eredivisie audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of Eredivisie fans

Demographic split for Eredivisie audience in United States
MetricValue
Female37.8%
Male62.2%
Average age34.4
Estimated audience size649,077

Audience persona

The typical Eredivisie fan in United States is more male, around 34.4 years old, with strong Risk Appetite tendencies and a notable affinity for Xabi Alonso.

Top regions in United States

Top regions ranked by reach for Eredivisie in United States
RegionReachAffinity
California142,4662×
Texas96,3381.73×
Florida61,5051.4×
New York46,3641.28×
Illinois33,8511.57×
New Jersey25,3621.54×
North Carolina22,7301.16×
Arizona21,3261.61×
Georgia21,0741.05×
Virginia18,8471.19×
Pennsylvania18,6290.85×
Washington17,8241.37×
Massachusetts16,2091.27×
Maryland14,5291.3×
Michigan11,8210.7×
Oregon10,8901.46×
Colorado10,6091.04×
Tennessee10,4610.8×
Ohio10,3450.52×
Nevada10,2961.64×
Indiana10,2950.87×
Connecticut8,7751.35×
Wisconsin8,3320.85×
Alabama8,0380.89×
Minnesota7,7460.83×
South Carolina6,6180.68×
Missouri6,1020.58×
Kentucky6,0390.74×
Utah6,0201.04×
Oklahoma5,7160.79×
Louisiana5,1290.61×
Arkansas4,6200.86×
Iowa4,2550.8×
Kansas4,1870.82×
Washington, District of Columbia3,7501.92×
New Mexico3,6701.13×
Idaho2,9410.9×
Nebraska2,8920.89×
New Hampshire2,7561.08×
Mississippi2,2980.43×
Delaware1,9921.11×
Rhode Island1,9460.94×
Maine1,8660.8×
Hawaii1,4000.5×
Montana1,3290.74×
Alaska1,0760.77×
West Virginia9290.31×
Vermont7660.67×
Wyoming6950.72×
South Dakota6520.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eredivisie audience
BrandAffinityCategory
Xabi Alonso147.91×Sports
Little League Softball World Series165.77×Sports
Voetbal International79.58×Sports
PSV Eindhoven80.39×Sports
Voetbalprimeur145.94×Sports
Luis Enrique (footballer)67.33×Sports
S.S.C. Napoli36.55×Sports
Jesse Lingard120.12×Sports
Alex Ferguson99.07×Sports
Magic Mike25.33×Movies & TV
Thierry Henry45.05×Sports
Tabloid (newspaper format)9.1×Literature
Andrea Pirlo104.61×Sports
IronFX105.84×Business & Career
Škoda Rapid (2011)130.56×Cars & Mobility
Royale Union Saint-Gilloise71.68×Sports
Feyenoord47.19×Sports
Biscoff Cookies34.72×Food & Beverages
Edinson Cavani94.93×Sports
Broadcasting of sports events9.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eredivisie audience
TraitClusterScore
Risk AppetiteTHRILL2.16
Early Adopter MentalityPOWER1.21
TraditionCONSERVATISM1.19
Sports ActivityPOWER1.14
TravellingTHRILL1.13
SpiritualityBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Eredivisie
CountryShare
Netherlands28.6%
United States6.4%
Germany5.9%

See Eredivisie audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Eredivisie have in United States?

Eredivisie has an estimated audience of 649,077 people in United States, concentrated in California and Texas.

What is the gender split and age of Eredivisie fans?

37.8% of Eredivisie fans are female, 62.2% are male, with an average age of 34.4 years.

Which brands do Eredivisie fans like most?

Eredivisie fans show strongest brand affinity for Xabi Alonso (147.91×), Little League Softball World Series (165.77×), and Voetbal International (79.58×) over the country average.

Where do Eredivisie fans live in United States?

Eredivisie fans in United States are most concentrated in California (reach 142,466), Texas (reach 96,338), and Florida (reach 61,505). These three regions account for the largest share of the active audience.

What other brands do Eredivisie fans also like?

Beyond Eredivisie itself, the audience over-indexes on Little League Softball World Series (165.77×), Voetbal International (79.58×), PSV Eindhoven (80.39×), and Voetbalprimeur (145.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eredivisie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.