Bake sale Audience in United States

Bake sale has an estimated audience of 1,498,847 people in United States. 82.6% are female, 17.4% are male, average age 35.8. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Ferrero Rocher.

The average Bake sale fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Bake sale audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint · Subtype: TV series

Demographics of Bake sale fans

Demographic split for Bake sale audience in United States
MetricValue
Female82.6%
Male17.4%
Average age35.8
Estimated audience size1,498,847

Audience persona

The typical Bake sale fan in United States is more female, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Bake sale in United States
RegionReachAffinity
California142,8220.87×
Texas114,9480.89×
New York89,7741.07×
Florida70,1220.69×
Wisconsin66,7372.96×
Kansas49,5664.2×
Pennsylvania48,6900.96×
Illinois43,1990.87×
Ohio38,4640.83×
New Jersey37,9411×
Michigan37,6000.96×
Virginia35,2240.96×
North Carolina33,9230.75×
Georgia32,7850.71×
Massachusetts27,3080.92×
Indiana26,1930.96×
Tennessee26,1100.87×
Washington25,7680.86×
Arizona21,9740.72×
Maryland21,3740.83×
Missouri21,0180.87×
Oklahoma18,1141.09×
Minnesota17,7810.83×
Louisiana17,6660.91×
Kentucky17,4080.93×
South Carolina16,5140.73×
Colorado14,7680.63×
Alabama14,6170.7×
Arkansas13,5111.09×
Connecticut12,7250.85×
Nebraska11,9271.59×
Iowa11,1870.91×
Oregon10,5560.61×
Mississippi9,3210.75×
Utah7,7900.58×
Nevada7,6140.53×
Hawaii7,5031.16×
West Virginia7,2901.04×
Montana7,2231.74×
New Mexico6,6640.89×
Maine5,3140.99×
Idaho5,2360.7×
New Hampshire5,0060.85×
Delaware4,0400.98×
Rhode Island3,3830.71×
Washington, District of Columbia3,3340.74×
North Dakota3,2171.04×
South Dakota3,1300.9×
Alaska3,0310.95×
Vermont2,5350.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bake sale audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Ferrero Rocher25.98×Food & Beverages
Income tax13.19×Business & Career
Hair Extensions5.86×Beauty & Wellness
Planet Fitness3.58×Sports
Muffin10.13×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
Confectionery3.73×Food & Beverages
Eraserhead20×Movies & TV
Dungeons & Dragons7.13×Games
Chocolate cake6.48×Food & Beverages
D&R11.77×Technology & Electronics
Diary3.7×Kids & Family
Cast-iron cookware7.02×Home & Garden
Designer clothing3.86×Fashion & Accessoires
Donald Duck15.56×Movies & TV
Reddit2.14×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bake sale audience
TraitClusterScore
Design AffinityPREMIUM1.76
Urban LifestyleOPEN1.55
Family OrientationCONSERVATISM1.48
Healthy LifestyleBALANCE1.38
Luxury OrientationPREMIUM1.38
CreativityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Bake sale
CountryShare
Brazil41.1%
United States10.1%
Japan6.1%

See Bake sale audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Bake sale have in United States?

Bake sale has an estimated audience of 1,498,847 people in United States, concentrated in California and Texas.

What is the gender split and age of Bake sale fans?

82.6% of Bake sale fans are female, 17.4% are male, with an average age of 35.8 years.

Which brands do Bake sale fans like most?

Bake sale fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Bake sale fans live in United States?

Bake sale fans in United States are most concentrated in California (reach 142,822), Texas (reach 114,948), and New York (reach 89,774). These three regions account for the largest share of the active audience.

What other brands do Bake sale fans also like?

Beyond Bake sale itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Ferrero Rocher (25.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bake sale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.