Rascasse Audience Intelligence

Bake sale Audience in United States

Name: Bake sale — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Bake sale in United States — modelled from more than twelve digital signal sources. Bake sale has an estimated audience of 1,498,847 people in United States.

#239among Touchpoint in United States #1052in Food & Beverages

The average Bake sale fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Ferrero Rocher, FedEx, Muffin, with strongest over-indexing on Ferrero Rocher (32.87× the country average).

Demographically, the Bake sale audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bake sale fan in United States is more female, around 35.8 years old, with strong Family Orientation tendencies and a notable affinity for Ferrero Rocher.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bake sale profile in United States.

Audience size

1.5M

in United States

Gender

82.6%♀

17.4% male

Age

35.8

average years

Country rank

#17785

Touchpoint in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Bake sale fans

82.6% are female, 17.4% are male, average age 35.8.

Fig. 02

Gender split

82.6%

Female

17.4%

Male

Demographic split for Bake sale audience in United States
Metric	Value
Female	82.6%
Male	17.4%
Average age	35.8
Estimated audience size	1,498,847

Fig. 03

Age distribution

Age distribution of the Bake sale audience in United States
Age bracket	Share	%
16-19		30%
20-29		19%
30-39		19%
40-49		18%
50+		14%

Fig. 04

Worldwide distribution

10.1%

of the worldwide Bake sale audience comes from United States.

Worldwide audience distribution share by country for Bake sale
Country	Share
Brazil	41.1%
United States	10.1%
Japan	6.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bake sale audience in United States is strongest.

Fig. 05

Top regions by affinity

Bake sale fans by region: top regions in United States
#	Region	Reach	×
01	Kansas	~40K	2.97×
02	Wisconsin	~60K	2.88×
03	Nebraska	~10K	1.54×
04	Montana	~5K	1.26×
05	New York	~100K	1.18×
06	New Jersey	~40K	1.09×
07	California	~200K	1.08×
08	Hawaii	~7K	1.08×
09	North Dakota	~3K	1.06×
10	Vermont	~3K	1.05×
11	Arkansas	~10K	1.04×
12	South Dakota	~4K	1.03×
13	Oklahoma	~20K	1.02×
14	Iowa	~10K	1.02×
15	West Virginia	~7K	1.02×
16	Alaska	~3K	1.02×
17	Pennsylvania	~50K	1.00×
18	Delaware	~4K	1.00×
19	Maine	~5K	0.98×
20	Connecticut	~10K	0.97×
21	Virginia	~30K	0.96×
22	Indiana	~30K	0.96×
23	Louisiana	~20K	0.96×
24	Kentucky	~20K	0.95×
25	Rhode Island	~5K	0.95×
26	Michigan	~40K	0.94×
27	Massachusetts	~30K	0.93×
28	New Mexico	~7K	0.93×
29	New Hampshire	~5K	0.92×
30	Washington, District of Columbia	~4K	0.92×
31	Missouri	~20K	0.91×
32	Minnesota	~20K	0.90×
33	Idaho	~7K	0.90×
34	Mississippi	~10K	0.89×
35	Texas	~100K	0.87×
36	Illinois	~40K	0.87×
37	Tennessee	~30K	0.87×
38	Maryland	~20K	0.87×
39	South Carolina	~20K	0.86×
40	Washington	~30K	0.84×
41	Ohio	~40K	0.82×
42	Alabama	~20K	0.81×
43	North Carolina	~40K	0.80×
44	Oregon	~10K	0.80×
45	Utah	~10K	0.79×
46	Nevada	~10K	0.77×
47	Georgia	~30K	0.75×
48	Arizona	~20K	0.75×
49	Colorado	~20K	0.74×
50	Florida	~70K	0.67×

Affinity by region — Bake sale, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bake sale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bake sale audience
#	Interest	Category	×
01	Ferrero Rocher	Food & Beverages	32.87×
02	Muffin	Food & Beverages	13.05×
03	FedEx	Business & Career	7.56×
04	Lottery	Games	7.31×
05	QVC	Movies & TV	6.40×
06	Sustainable energy	Home & Garden	6.20×
07	Weather forecasting	Home & Garden	5.75×
08	Pastry	Food & Beverages	5.73×
09	Confectionery	Food & Beverages	5.63×
10	Mother's Day	Kids & Family	5.03×
11	Bath and Bodyworks	Shopping	5.01×
12	Renewable energy	Business & Career	4.81×
13	Discount stores	Shopping	4.08×
14	Ice cream	Food & Beverages	4.08×
15	Mortgage loans	Business & Career	3.99×
16	McDonald's	Food & Beverages	3.66×
17	Pinterest	Internet & Social Media	3.39×
18	Shopping malls	Shopping	3.32×
19	Reddit	Internet & Social Media	3.03×
20	Pizza Hut	Food & Beverages	2.99×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bake sale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Bake sale audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	3.11×
Quality Awareness	PREMIUM	1.96×
Sustainability	BALANCE	1.92×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Bake sale audience · Rather not
Trait	Cluster	Score
Early Adopter Mentality	POWER	0.76×
Need for Security	CONSERVATISM	0.81×
Risk Appetite	THRILL	0.82×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Bake sale have in United States?

Bake sale has an estimated audience of 1,498,847 people in United States, concentrated in California and Texas.

What is the gender split and age of Bake sale fans?

82.6% of Bake sale fans are female, 17.4% are male, with an average age of 35.8 years.

Which brands do Bake sale fans like most?

Bake sale fans show strongest brand affinity for Ferrero Rocher (32.87×), FedEx (7.56×), and Muffin (13.05×) over the country average.

Where do Bake sale fans live in United States?

Bake sale fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Bake sale fans also like?

Beyond Bake sale itself, the audience over-indexes on FedEx (7.56×), Muffin (13.05×), Pinterest (3.39×), and Pastry (5.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bake sale audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bake sale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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