Bake sale Audience in United States
Bake sale has an estimated audience of 1,498,847 people in United States. 82.6% are female, 17.4% are male, average age 35.8. Top regions: California, Texas, New York. Top brand affinities: Product design, UK garage, Stamp collecting, Natural rubber, Isometric exercise.
The average Bake sale fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, UK garage, Stamp collecting, with strongest over-indexing on Product design (5.68× the country average). Demographically, the Bake sale audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint · Subtype: TV series
Demographics of Bake sale fans
| Metric | Value |
|---|---|
| Female | 82.6% |
| Male | 17.4% |
| Average age | 35.8 |
| Estimated audience size | 1,498,847 |
Audience persona
The typical Bake sale fan in United States is more female, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 142,822 | 0.87× |
| Texas | 114,948 | 0.89× |
| New York | 89,774 | 1.07× |
| Florida | 70,122 | 0.69× |
| Wisconsin | 66,737 | 2.96× |
| Kansas | 49,566 | 4.2× |
| Pennsylvania | 48,690 | 0.96× |
| Illinois | 43,199 | 0.87× |
| Ohio | 38,464 | 0.83× |
| New Jersey | 37,941 | 1× |
| Michigan | 37,600 | 0.96× |
| Virginia | 35,224 | 0.96× |
| North Carolina | 33,923 | 0.75× |
| Georgia | 32,785 | 0.71× |
| Massachusetts | 27,308 | 0.92× |
| Indiana | 26,193 | 0.96× |
| Tennessee | 26,110 | 0.87× |
| Washington | 25,768 | 0.86× |
| Arizona | 21,974 | 0.72× |
| Maryland | 21,374 | 0.83× |
| Missouri | 21,018 | 0.87× |
| Oklahoma | 18,114 | 1.09× |
| Minnesota | 17,781 | 0.83× |
| Louisiana | 17,666 | 0.91× |
| Kentucky | 17,408 | 0.93× |
| South Carolina | 16,514 | 0.73× |
| Colorado | 14,768 | 0.63× |
| Alabama | 14,617 | 0.7× |
| Arkansas | 13,511 | 1.09× |
| Connecticut | 12,725 | 0.85× |
| Nebraska | 11,927 | 1.59× |
| Iowa | 11,187 | 0.91× |
| Oregon | 10,556 | 0.61× |
| Mississippi | 9,321 | 0.75× |
| Utah | 7,790 | 0.58× |
| Nevada | 7,614 | 0.53× |
| Hawaii | 7,503 | 1.16× |
| West Virginia | 7,290 | 1.04× |
| Montana | 7,223 | 1.74× |
| New Mexico | 6,664 | 0.89× |
| Maine | 5,314 | 0.99× |
| Idaho | 5,236 | 0.7× |
| New Hampshire | 5,006 | 0.85× |
| Delaware | 4,040 | 0.98× |
| Rhode Island | 3,383 | 0.71× |
| Washington, District of Columbia | 3,334 | 0.74× |
| North Dakota | 3,217 | 1.04× |
| South Dakota | 3,130 | 0.9× |
| Alaska | 3,031 | 0.95× |
| Vermont | 2,535 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 5.68× | Business & Career |
| UK garage | 11.7× | Music & Radio |
| Stamp collecting | 10.13× | Home & Garden |
| Natural rubber | 3.98× | Cars & Mobility |
| Isometric exercise | 12.49× | Sports |
| Nurse educator | 8.79× | Kids & Family |
| Joshua Jackson | 4.65× | Movies & TV |
| Historic site | 4.37× | Arts & Culture |
| Staycation | 3.28× | Home & Garden |
| JDSU | 2.97× | Business & Career |
| Nebraska Cornhuskers football | 3.18× | Sports |
| Home equity | 1.59× | Home & Garden |
| Mothercare | 2.51× | Kids & Family |
| Cachorro | 3.99× | Pets & Animals |
| Oskaloosa, Iowa | 25.98× | Shopping |
| Jesse Plemons | 2.39× | Movies & TV |
| Tierra Cali | 4.97× | Travel & Leisure |
| Jaws | 3.37× | Movies & TV |
| Berenstain Bears | 4.95× | Literature |
| Home staging | 3.16× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.76 |
| Urban Lifestyle | OPEN | 1.55 |
| Family Orientation | CONSERVATISM | 1.48 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Luxury Orientation | PREMIUM | 1.38 |
| Creativity | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 41.1% |
| United States | 10.1% |
| Japan | 6.1% |
See Bake sale audiences in other countries
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Frequently asked questions
How many fans does Bake sale have in United States?
Bake sale has an estimated audience of 1,498,847 people in United States, concentrated in California and Texas.
What is the gender split and age of Bake sale fans?
82.6% of Bake sale fans are female, 17.4% are male, with an average age of 35.8 years.
Which brands do Bake sale fans like most?
Bake sale fans show strongest brand affinity for Product design (5.68×), UK garage (11.7×), and Stamp collecting (10.13×) over the country average.
Where do Bake sale fans live in United States?
Bake sale fans in United States are most concentrated in California (reach 142,822), Texas (reach 114,948), and New York (reach 89,774). These three regions account for the largest share of the active audience.
What other brands do Bake sale fans also like?
Beyond Bake sale itself, the audience over-indexes on UK garage (11.7×), Stamp collecting (10.13×), Natural rubber (3.98×), and Isometric exercise (12.49×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bake sale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.