Smoothie Audience in Germany
Smoothie has an estimated audience of 2,044,380 people in Germany. 71.0% are female, 29.0% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sunday Natural, Harry Potter, Juicer, Food and drink, Food.
The average Smoothie fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sunday Natural, Harry Potter, Juicer, with strongest over-indexing on Sunday Natural (8.34× the country average). Demographically, the Smoothie audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Smoothie fans
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 35.1 |
| Estimated audience size | 2,044,380 |
Audience persona
The typical Smoothie fan in Germany is more female, around 35.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sunday Natural.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 455,125 | 1.02× |
| Bayern | 378,737 | 1.15× |
| Baden-Württemberg | 316,055 | 1.13× |
| Niedersachsen | 188,518 | 0.95× |
| Hessen | 150,382 | 0.97× |
| Berlin | 121,907 | 1.33× |
| Sachsen | 113,020 | 1.13× |
| Rheinland-Pfalz | 102,875 | 1× |
| Brandenburg | 63,250 | 1× |
| Schleswig-Holstein | 62,907 | 0.86× |
| Hamburg | 49,557 | 1.07× |
| Thüringen | 47,504 | 0.91× |
| Sachsen-Anhalt | 46,856 | 0.88× |
| Mecklenburg-Vorpommern | 33,180 | 0.85× |
| Saarland | 21,455 | 0.85× |
| Bremen | 15,540 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sunday Natural | 8.34× | Health |
| Harry Potter | 1.97× | Movies & TV |
| Juicer | 9.05× | Food & Beverages |
| Food and drink | 1.55× | Food & Beverages |
| Food | 1.62× | Food & Beverages |
| More Nutrition | 2.55× | Health |
| Healthy habits | 2.81× | Health |
| Healthy food | 3.41× | Health |
| IKEA | 1.77× | Home & Garden |
| Tagesschau | 1.57× | Movies & TV |
| Gala | 1.91× | News |
| Juice | 3.31× | Food & Beverages |
| Vegetarian cuisine | 2.37× | Food & Beverages |
| REWE | 1.71× | Shopping |
| H&M | 1.76× | Shopping |
| Deichmann | 1.94× | Shopping |
| Rossmann | 1.8× | Shopping |
| Healthy diet | 2.17× | Health |
| QVC | 2.44× | Movies & TV |
| Tchibo | 2.23× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2 |
| Sustainability | BALANCE | 1.56 |
| DIY Mentality | THRILL | 1.38 |
| Sports Activity | POWER | 1.38 |
| Design Affinity | PREMIUM | 1.37 |
| Convenience Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.0% |
| Japan | 5.4% |
| Germany | 4.2% |
See Smoothie audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Smoothie have in Germany?
Smoothie has an estimated audience of 2,044,380 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Smoothie fans?
71.0% of Smoothie fans are female, 29.0% are male, with an average age of 35.1 years.
Which brands do Smoothie fans like most?
Smoothie fans show strongest brand affinity for Sunday Natural (8.34×), Harry Potter (1.97×), and Juicer (9.05×) over the country average.
Where do Smoothie fans live in Germany?
Smoothie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 455,125), Bayern (reach 378,737), and Baden-Württemberg (reach 316,055). These three regions account for the largest share of the active audience.
What other brands do Smoothie fans also like?
Beyond Smoothie itself, the audience over-indexes on Harry Potter (1.97×), Juicer (9.05×), Food and drink (1.55×), and Food (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smoothie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.