Smoothie Audience in Germany
A data profile of the people who buy, follow and care about Smoothie in Germany — modelled from more than twelve digital signal sources. Smoothie has an estimated audience of 2,044,380 people in Germany.
The average Smoothie fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sunday Natural, Juicer, Harry Potter, with strongest over-indexing on Sunday Natural (8.34× the country average).
Demographically, the Smoothie audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Smoothie fan in Germany is more female, around 35.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sunday Natural.
At a glance
The key figures that characterise the Smoothie profile in Germany.
Search interest · 12-month trend
Demographics of Smoothie fans
71.0% are female, 29.0% are male, average age 35.1.
Gender split
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 35.1 |
| Estimated audience size | 2,044,380 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Smoothie audience comes from Germany.
| Country | Share |
|---|---|
| United States | 31.9% |
| Japan | 5.3% |
| Germany | 4.2% |
Geography
Where the Smoothie audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 1.41× | |
| 02 | Bayern | ~400K | 1.13× | |
| 03 | Baden-Württemberg | ~300K | 1.12× | |
| 04 | Sachsen | ~100K | 1.07× | |
| 05 | Hamburg | ~50K | 1.07× | |
| 06 | Rheinland-Pfalz | ~100K | 1.00× | |
| 07 | Nordrhein-Westfalen | ~400K | 0.99× | |
| 08 | Hessen | ~200K | 0.97× | |
| 09 | Brandenburg | ~60K | 0.96× | |
| 10 | Thüringen | ~50K | 0.96× | |
| 11 | Bremen | ~20K | 0.94× | |
| 12 | Niedersachsen | ~200K | 0.92× | |
| 13 | Sachsen-Anhalt | ~50K | 0.90× | |
| 14 | Saarland | ~20K | 0.89× | |
| 15 | Mecklenburg-Vorpommern | ~30K | 0.88× | |
| 16 | Schleswig-Holstein | ~60K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Smoothie audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Juicer | Food & Beverages | 9.05× | ||
| 02 | Sunday Natural | Health | 8.34× | ||
| 03 | Healthy food | Health | 3.41× | ||
| 04 | Juice | Food & Beverages | 3.31× | ||
| 05 | Healthy habits | Health | 2.81× | ||
| 06 | More Nutrition | Health | 2.55× | ||
| 07 | QVC | Movies & TV | 2.44× | ||
| 08 | Vegetarian cuisine | Food & Beverages | 2.37× | ||
| 09 | Tchibo | Shopping | 2.23× | ||
| 10 | Healthy diet | Health | 2.17× | ||
| 11 | Harry Potter | Movies & TV | 1.97× | ||
| 12 | Deichmann | Shopping | 1.94× | ||
| 13 | Rossmann | Shopping | 1.80× | ||
| 14 | IKEA | Home & Garden | 1.77× | ||
| 15 | H&M | Shopping | 1.76× | ||
| 16 | REWE | Shopping | 1.71× | ||
| 17 | Müller (company) | Food & Beverages | 1.70× | ||
| 18 | Food | Food & Beverages | 1.62× | ||
| 19 | Tagesschau | Movies & TV | 1.57× | ||
| 20 | Food and drink | Food & Beverages | 1.55× |
Personality of the Smoothie audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.07× | |
| Design Affinity | PREMIUM | 1.69× | |
| Indulgence | JOY | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Luxury Orientation | PREMIUM | 1.05× |
Frequently asked questions
How many fans does Smoothie have in Germany?
Smoothie has an estimated audience of 2,044,380 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Smoothie fans?
71.0% of Smoothie fans are female, 29.0% are male, with an average age of 35.1 years.
Which brands do Smoothie fans like most?
Smoothie fans show strongest brand affinity for Sunday Natural (8.34×), Juicer (9.05×), and Harry Potter (1.97×) over the country average.
Where do Smoothie fans live in Germany?
Smoothie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Smoothie fans also like?
Beyond Smoothie itself, the audience over-indexes on Juicer (9.05×), Harry Potter (1.97×), Food and drink (1.55×), and Food (1.62×) compared to the Germany average.
Explore more audiences
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See Smoothie audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smoothie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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