Hard Rock Cafe Audience in Germany
Hard Rock Cafe has an estimated audience of 658,490 people in Germany. 52.6% are female, 47.4% are male, average age 36.6. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: Bild, Germany, Gala, Wetter.com, Lidl.
The average Hard Rock Cafe fan in Germany is 36.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include Bild, Germany, Gala, with strongest over-indexing on Bild (2.08× the country average). Demographically, the Hard Rock Cafe audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Restaurants
Demographics of Hard Rock Cafe fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 36.6 |
| Estimated audience size | 658,490 |
Audience persona
The typical Hard Rock Cafe fan in Germany is balanced, around 36.6 years old, with strong Quality Awareness tendencies and a notable affinity for Bild.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 189,247 | 1.79× |
| Nordrhein-Westfalen | 158,157 | 1.1× |
| Berlin | 111,479 | 3.79× |
| Baden-Württemberg | 47,990 | 0.53× |
| Hamburg | 39,055 | 2.62× |
| Hessen | 32,843 | 0.65× |
| Niedersachsen | 31,155 | 0.49× |
| Rheinland-Pfalz | 20,481 | 0.62× |
| Sachsen | 18,600 | 0.58× |
| Brandenburg | 16,239 | 0.8× |
| Schleswig-Holstein | 12,160 | 0.51× |
| Sachsen-Anhalt | 10,226 | 0.6× |
| Thüringen | 9,138 | 0.54× |
| Mecklenburg-Vorpommern | 5,694 | 0.45× |
| Saarland | 3,816 | 0.47× |
| Bremen | 2,550 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bild | 2.08× | News |
| Germany | 1.55× | Travel & Leisure |
| Gala | 2.13× | News |
| Wetter.com | 2.09× | Home & Garden |
| Lidl | 1.79× | Shopping |
| ADAC | 2.61× | Cars & Mobility |
| FC Bayern Munich | 1.52× | Sports |
| 1.74× | Internet & Social Media | |
| Let's Dance (German TV series) | 2.48× | Movies & TV |
| Obi (store) | 1.67× | Shopping |
| Eurowings | 2.28× | Travel & Leisure |
| Kaufland | 1.73× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.43× | Movies & TV |
| Bruce Springsteen | 4.11× | Music & Radio |
| Aldi | 1.62× | Shopping |
| Hotel manager | 3.81× | Business & Career |
| Deutsche Bahn | 1.7× | Cars & Mobility |
| ZDF | 1.99× | Movies & TV |
| REWE | 1.56× | Shopping |
| Edeka | 1.59× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.56 |
| Travelling | THRILL | 1.47 |
| Convenience Orientation | PREMIUM | 1.46 |
| Tradition | CONSERVATISM | 1.44 |
| Indulgence | JOY | 1.43 |
| Extroversion | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 14.5% |
| United Kingdom | 6.6% |
See Hard Rock Cafe audiences in other countries
More Restaurants audiences in Germany
- H&M Home (1,508,578)
- McCafé (1,249,958)
- Vapiano (835,588)
- Yoko Sushi (681,709)
- Block House (restaurant) (606,594)
Frequently asked questions
How many fans does Hard Rock Cafe have in Germany?
Hard Rock Cafe has an estimated audience of 658,490 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Hard Rock Cafe fans?
52.6% of Hard Rock Cafe fans are female, 47.4% are male, with an average age of 36.6 years.
Which brands do Hard Rock Cafe fans like most?
Hard Rock Cafe fans show strongest brand affinity for Bild (2.08×), Germany (1.55×), and Gala (2.13×) over the country average.
Where do Hard Rock Cafe fans live in Germany?
Hard Rock Cafe fans in Germany are most concentrated in Bayern (reach 189,247), Nordrhein-Westfalen (reach 158,157), and Berlin (reach 111,479). These three regions account for the largest share of the active audience.
What other brands do Hard Rock Cafe fans also like?
Beyond Hard Rock Cafe itself, the audience over-indexes on Germany (1.55×), Gala (2.13×), Wetter.com (2.09×), and Lidl (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hard Rock Cafe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.