Hard Rock Cafe Audience in United States

Hard Rock Cafe logo

Hard Rock Cafe has an estimated audience of 3,589,361 people in United States. 52.7% are female, 47.3% are male, average age 41.8. Top regions: Florida, California, New York. Top brand affinities: Panda Express, Tim Horton, Forrest Gump, Jamba Juice, Cold Stone Creamery.

The average Hard Rock Cafe fan in United States is 41.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Panda Express, Tim Horton, Forrest Gump, with strongest over-indexing on Panda Express (8.87× the country average). Demographically, the Hard Rock Cafe audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Hard Rock Cafe fans

Demographic split for Hard Rock Cafe audience in United States
MetricValue
Female52.7%
Male47.3%
Average age41.8
Estimated audience size3,589,361

Audience persona

The typical Hard Rock Cafe fan in United States is balanced, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for Panda Express.

Top regions in United States

Top regions ranked by reach for Hard Rock Cafe in United States
RegionReachAffinity
Florida1,073,8214.42×
California417,2891.06×
New York366,3581.83×
Texas277,1010.9×
Tennessee150,4162.09×
Pennsylvania149,2521.23×
Illinois143,6561.2×
Nevada142,0954.09×
Georgia136,2521.23×
New Jersey133,7881.47×
Hawaii87,7955.69×
Ohio80,4750.73×
South Carolina70,3141.3×
Maryland68,7541.11×
Virginia67,7360.77×
North Carolina61,4480.57×
Louisiana57,6701.25×
Mississippi47,6921.61×
Michigan44,5280.47×
Indiana41,8330.64×
Oklahoma40,9291.03×
Massachusetts40,1490.57×
Washington36,6330.51×
Arizona33,7300.46×
Washington, District of Columbia32,0712.97×
Connecticut31,0140.86×
Kentucky29,4060.65×
Colorado29,1930.52×
Missouri27,3620.47×
Wisconsin26,1300.48×
Alabama24,2090.48×
Minnesota20,0670.39×
Oregon17,7600.43×
Iowa16,1880.55×
Utah14,4940.45×
Kansas12,6070.45×
Arkansas12,4280.42×
West Virginia7,8960.47×
Nebraska7,3240.41×
Rhode Island6,5090.57×
New Mexico6,3550.35×
Idaho5,8980.33×
New Hampshire5,8030.41×
Delaware5,5330.56×
Maine4,8350.38×
South Dakota4,1320.5×
Alaska3,0560.4×
Montana2,9490.3×
North Dakota2,4870.34×
Vermont2,1050.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hard Rock Cafe audience
BrandAffinityCategory
Panda Express8.87×Food & Beverages
Tim Horton7.43×Sports
Forrest Gump10.45×Movies & TV
Jamba Juice8.94×Food & Beverages
Cold Stone Creamery7.65×Food & Beverages
Subway2.82×Food & Beverages
DLF Emporio16.63×Shopping
Voodoo Doughnut12.97×Food & Beverages
Taco Bell2.16×Food & Beverages
Red Lobster4.23×Food & Beverages
Burger King2.16×Food & Beverages
Starbucks1.94×Food & Beverages
Karl Strauss Brewing Company20.82×Business & Career
Johnny Rockets15.69×Food & Beverages
Universal CityWalk16.34×Travel & Leisure
Menchie's Frozen Yogurt10.1×Food & Beverages
Buca di Beppo12.24×Food & Beverages
Este, Veneto5.89×Travel & Leisure
Matcha6.75×Food & Beverages
Universal Studios Hollywood4.84×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hard Rock Cafe audience
TraitClusterScore
ExtroversionTHRILL1.3
IndulgenceJOY1.26
TravellingTHRILL1.26
Luxury OrientationPREMIUM1.24
Convenience OrientationPREMIUM1.21
Sports ActivityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Hard Rock Cafe
CountryShare
United States24.5%
Japan14.5%
United Kingdom6.6%

See Hard Rock Cafe audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Hard Rock Cafe have in United States?

Hard Rock Cafe has an estimated audience of 3,589,361 people in United States, concentrated in Florida and California.

What is the gender split and age of Hard Rock Cafe fans?

52.7% of Hard Rock Cafe fans are female, 47.3% are male, with an average age of 41.8 years.

Which brands do Hard Rock Cafe fans like most?

Hard Rock Cafe fans show strongest brand affinity for Panda Express (8.87×), Tim Horton (7.43×), and Forrest Gump (10.45×) over the country average.

Where do Hard Rock Cafe fans live in United States?

Hard Rock Cafe fans in United States are most concentrated in Florida (reach 1,073,821), California (reach 417,289), and New York (reach 366,358). These three regions account for the largest share of the active audience.

What other brands do Hard Rock Cafe fans also like?

Beyond Hard Rock Cafe itself, the audience over-indexes on Tim Horton (7.43×), Forrest Gump (10.45×), Jamba Juice (8.94×), and Cold Stone Creamery (7.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hard Rock Cafe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.