Rascasse Audience Intelligence

Karl Strauss Brewing Company Target Market in United States

A data profile of the people who buy, follow and care about Karl Strauss Brewing Company in United States — modelled from more than twelve digital signal sources. Karl Strauss Brewing Company has an estimated audience of 564,819 people in United States.

#3511among Brand in United States#2120in Business & Career

The average Karl Strauss Brewing Company fan in United States is 34.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Arizona, Texas.

Top brand affinities include Panda Express, Cold Stone Creamery, Cinnabon, with strongest over-indexing on Panda Express (49.51× the country average).

Demographically, the Karl Strauss Brewing Company audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Karl Strauss Brewing Company fan in United States is balanced, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Panda Express.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Karl Strauss Brewing Company profile in United States.

Audience size
565K
in United States
Gender
48.6%♀
51.4% male
Age
34.9
average years
Country rank
#34105
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Karl Strauss Brewing Company

48.6% are female, 51.4% are male, average age 34.9.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Karl Strauss Brewing Company audience in United States
MetricValue
Female48.6%
Male51.4%
Average age34.9
Estimated audience size564,819
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Karl Strauss Brewing Company audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

96.8%

of the worldwide Karl Strauss Brewing Company audience comes from United States.

Worldwide audience distribution share by country for Karl Strauss Brewing Company
CountryShare
United States96.8%
Mexico1.7%
Japan0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Karl Strauss Brewing Company audience in United States is strongest.

Fig. 05

Top regions by affinity

Karl Strauss Brewing Company customers by region in United States
#RegionReachAffinity×
01California~400K32.29×
02Arizona~20K1.57×
03Nevada~8K1.51×
04Hawaii~2K0.95×
05Washington, District of Columbia~2K0.91×
06Alaska~1K0.91×
07North Dakota~1K0.91×
08Vermont<1K0.91×
09Washington~10K0.90×
10Alabama~7K0.89×
11South Dakota~1K0.89×
12Montana~1K0.87×
13Utah~4K0.86×
14West Virginia~2K0.86×
15Maine~2K0.86×
16Rhode Island~2K0.86×
17Delaware~1K0.86×
18New Hampshire~2K0.85×
19Mississippi~4K0.84×
20Arkansas~4K0.83×
21Idaho~2K0.83×
22Nebraska~2K0.82×
23Louisiana~6K0.81×
24Oregon~5K0.81×
25Colorado~7K0.79×
26New Mexico~2K0.79×
27Kentucky~5K0.78×
28Oklahoma~5K0.77×
29Kansas~3K0.77×
30Iowa~3K0.76×
31Connecticut~4K0.75×
32South Carolina~6K0.74×
33Indiana~7K0.65×
34Missouri~6K0.64×
35Tennessee~7K0.63×
36Wisconsin~5K0.62×
37Maryland~6K0.60×
38Minnesota~5K0.60×
39Michigan~8K0.56×
40Massachusetts~6K0.55×
41New Jersey~7K0.53×
42Ohio~9K0.52×
43Virginia~7K0.52×
44Georgia~9K0.51×
45North Carolina~9K0.51×
46Pennsylvania~9K0.49×
47Illinois~8K0.46×
48Florida~10K0.38×
49New York~10K0.38×
50Texas~20K0.37×
Fig. 06

Affinity by region

Affinity by region — Karl Strauss Brewing Company, United States
0.37×1.00×32.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Karl Strauss Brewing Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Karl Strauss Brewing Company audience
#·InterestCategoryAffinity×
01Panda ExpressFood & Beverages49.51×
02CinnabonFood & Beverages49.40×
03Cold Stone CreameryFood & Beverages47.64×
04Forrest GumpMovies & TV39.40×
05Edinburgh CastleTravel & Leisure34.83×
06Noodles & CompanyFood & Beverages27.89×
07Sarah ConnorMusic & Radio27.60×
08Fright NightMovies & TV27.50×
09Hart of DixieMovies & TV26.14×
10Joe DiMaggioSports25.51×
11AMC TheatresMovies & TV21.35×
12Hard Rock CafeFood & Beverages20.82×
13Babe RuthSports14.70×
14London EyeTravel & Leisure14.04×
15Captain D'sFood & Beverages13.91×
16India Pale AleFood & Beverages13.35×
17Beer festivalFood & Beverages10.35×
18Taco BellFood & Beverages7.62×
19Nordstrom rackFashion & Accessoires4.55×
20Planet FitnessSports2.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Karl Strauss Brewing Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Karl Strauss Brewing Company audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.87×
Urban LifestyleOPEN1.80×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Karl Strauss Brewing Company audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.79×
SustainabilityBALANCE0.82×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Karl Strauss Brewing Company's target market in United States?

Karl Strauss Brewing Company's target market in United States covers an estimated 564,819 people, concentrated in California and Arizona.

02

What is the gender split and age of Karl Strauss Brewing Company customers?

48.6% of the Karl Strauss Brewing Company audience are female, 51.4% are male, with an average age of 34.9 years.

03

Which brands do Karl Strauss Brewing Company fans like most?

Karl Strauss Brewing Company fans show strongest brand affinity for Panda Express (49.51×), Cold Stone Creamery (47.64×), and Cinnabon (49.4×) over the country average.

04

Where do Karl Strauss Brewing Company fans live in United States?

Karl Strauss Brewing Company fans in United States are most concentrated in California (reach ~400K), Arizona (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Karl Strauss Brewing Company fans also like?

Beyond Karl Strauss Brewing Company itself, the audience over-indexes on Cold Stone Creamery (47.64×), Cinnabon (49.4×), Forrest Gump (39.4×), and Noodles & Company (27.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Karl Strauss Brewing Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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