Karl Strauss Brewing Company Audience in United States

Karl Strauss Brewing Company logo

Karl Strauss Brewing Company has an estimated audience of 556,097 people in United States. 48.6% are female, 51.4% are male, average age 34.9. Top regions: California, Arizona, Texas. Top brand affinities: Staycation, Sinister (band), Home equity, Justice, Elsword.

The average Karl Strauss Brewing Company fan in United States is 34.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Staycation, Sinister (band), Home equity, with strongest over-indexing on Staycation (7× the country average). Demographically, the Karl Strauss Brewing Company audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Karl Strauss Brewing Company fans

Demographic split for Karl Strauss Brewing Company audience in United States
MetricValue
Female48.6%
Male51.4%
Average age34.9
Estimated audience size556,097

Audience persona

The typical Karl Strauss Brewing Company fan in United States is balanced, around 34.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Karl Strauss Brewing Company in United States
RegionReachAffinity
California417,07329.61×
Arizona19,3051.7×
Texas16,1840.34×
Nevada10,8092.01×
Washington9,6030.86×
New York8,9130.29×
Florida7,0970.19×
Oregon5,6610.89×
Illinois5,5580.3×
Colorado5,2740.6×
Virginia4,7500.35×
Massachusetts4,1820.38×
North Carolina3,9780.24×
Pennsylvania3,7100.2×
Ohio3,6910.22×
Georgia3,2970.19×
Utah3,0880.62×
New Jersey2,9960.21×
Michigan2,6470.18×
Minnesota2,5930.33×
Wisconsin2,4180.29×
Tennessee2,3630.21×
Missouri2,2700.25×
Maryland2,0680.22×
Indiana2,0510.2×
Idaho1,9330.69×
Hawaii1,8470.77×
Iowa1,4460.32×
Kansas1,2890.29×
New Mexico1,1710.42×
South Carolina1,1430.14×
Oklahoma1,0680.17×
Connecticut1,0220.18×
Kentucky9850.14×
Arkansas9560.21×
Wyoming9241.12×
Mississippi9220.2×
Washington, District of Columbia9140.55×
Alabama8900.11×
Louisiana8200.11×
Nebraska7680.28×
West Virginia7610.29×
Alaska7600.64×
North Dakota7420.65×
Montana6620.43×
South Dakota6540.51×
New Hampshire6270.29×
Rhode Island6060.34×
Maine6050.3×
Vermont5960.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Karl Strauss Brewing Company audience
BrandAffinityCategory
Staycation7×Home & Garden
Sinister (band)36.53×Music & Radio
Home equity3.17×Home & Garden
Justice4.14×Politics & Society
Elsword20×Games
Krasnoyarsk43.11×Travel & Leisure
Hatha Yoga Pradipika32.13×Literature
Jesse Plemons3.32×Movies & TV
Mothercare2.99×Kids & Family
Nebraska Cornhuskers football3.25×Sports
Jaws4.26×Movies & TV
Queens College, City University of New York5.28×Business & Career
Jingoism1.52×Politics & Society
Nipsey Hussle3.35×Music & Radio
Charlamagne Tha God5.33×Movies & TV
Grammarly2.58×Business & Career
Magazine (band)3.45×Music & Radio
Halsey, Oregon4.15×Travel & Leisure
Peace and conflict studies8.61×Politics & Society
Home staging2.3×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Karl Strauss Brewing Company audience
TraitClusterScore
Urban LifestyleOPEN1.53
Convenience OrientationPREMIUM1.4
PatriotismCONSERVATISM1.27
DIY MentalityTHRILL1.25
Luxury OrientationPREMIUM1.23
IndulgenceJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Karl Strauss Brewing Company
CountryShare
United States96.8%
Mexico1.7%
Japan0.7%

See Karl Strauss Brewing Company audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Karl Strauss Brewing Company have in United States?

Karl Strauss Brewing Company has an estimated audience of 556,097 people in United States, concentrated in California and Arizona.

What is the gender split and age of Karl Strauss Brewing Company fans?

48.6% of Karl Strauss Brewing Company fans are female, 51.4% are male, with an average age of 34.9 years.

Which brands do Karl Strauss Brewing Company fans like most?

Karl Strauss Brewing Company fans show strongest brand affinity for Staycation (7×), Sinister (band) (36.53×), and Home equity (3.17×) over the country average.

Where do Karl Strauss Brewing Company fans live in United States?

Karl Strauss Brewing Company fans in United States are most concentrated in California (reach 417,073), Arizona (reach 19,305), and Texas (reach 16,184). These three regions account for the largest share of the active audience.

What other brands do Karl Strauss Brewing Company fans also like?

Beyond Karl Strauss Brewing Company itself, the audience over-indexes on Sinister (band) (36.53×), Home equity (3.17×), Justice (4.14×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Karl Strauss Brewing Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.