Edinburgh Castle Audience in United States

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Edinburgh Castle has an estimated audience of 362,301 people in United States. 53.5% are female, 46.5% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Florida Lottery, Aaron Judge, Barry Bonds, Miami Hurricanes football, London Zoo.

The average Edinburgh Castle fan in United States is 36.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Florida Lottery, Aaron Judge, Barry Bonds, with strongest over-indexing on Florida Lottery (48.06× the country average). Demographically, the Edinburgh Castle audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Edinburgh Castle fans

Demographic split for Edinburgh Castle audience in United States
MetricValue
Female53.5%
Male46.5%
Average age36.7
Estimated audience size362,301

Audience persona

The typical Edinburgh Castle fan in United States is balanced, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Florida Lottery.

Top regions in United States

Top regions ranked by reach for Edinburgh Castle in United States
RegionReachAffinity
California41,3811.04×
Texas29,8340.96×
Florida24,5001×
New York19,9220.98×
Illinois11,7900.98×
North Carolina11,6821.07×
Pennsylvania11,2770.92×
Georgia10,8110.97×
Virginia10,3401.17×
Ohio9,8820.89×
Washington9,4031.29×
Massachusetts9,0361.27×
Michigan8,4320.89×
Colorado8,4231.48×
New Jersey8,3250.9×
Tennessee7,6291.05×
Arizona6,5730.89×
Minnesota6,0291.16×
Maryland5,7310.92×
Indiana5,5510.84×
Missouri5,5290.95×
Utah5,4321.67×
South Carolina5,2060.96×
Wisconsin5,1720.95×
Oregon5,1681.24×
Alabama4,0720.8×
Kentucky4,0250.89×
Connecticut3,7451.03×
Oklahoma3,2810.82×
Louisiana3,0700.66×
Nevada2,9180.83×
Arkansas2,6760.9×
Kansas2,6700.94×
Iowa2,6590.89×
Idaho2,6111.44×
Washington, District of Columbia2,1191.95×
New Hampshire1,8991.33×
Mississippi1,8330.61×
Maine1,6691.29×
Nebraska1,4600.8×
New Mexico1,4520.8×
West Virginia1,2290.73×
Montana1,1331.13×
Hawaii1,0540.68×
Rhode Island1,0320.89×
Vermont7841.23×
Delaware7780.78×
Alaska6980.9×
South Dakota5860.7×
North Dakota5180.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Edinburgh Castle audience
BrandAffinityCategory
Florida Lottery48.06×Games
Aaron Judge46.51×Sports
Barry Bonds63.8×Sports
Miami Hurricanes football38.72×Sports
London Zoo45.55×Travel & Leisure
Member state of the European Union49.92×Politics & Society
Mickey Mantle66.9×Sports
Miami Hurricanes34.53×Sports
GEO (magazine)62.16×Travel & Leisure
Pérez Art Museum Miami66.41×Arts & Culture
Miami Hurricanes baseball59.98×Sports
D. R. Horton46.12×Home & Garden
Los Pichy Boys56.84×Music & Radio
Zoo Miami65.37×Travel & Leisure
Lausanne53.83×Travel & Leisure
Willie Mays61.32×Sports
Fitness & Health63.2×Games
Crop circle67.81×Politics & Society
Santiago de Cuba25.53×Travel & Leisure
Broward County, Florida18.2×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Edinburgh Castle audience
TraitClusterScore
PatriotismCONSERVATISM5.36
TravellingTHRILL2.72
Quality AwarenessPREMIUM2.01
Urban LifestyleOPEN1.97
DIY MentalityTHRILL1.77
SpiritualityBALANCE1.75

Worldwide distribution

Worldwide audience distribution share by country for Edinburgh Castle
CountryShare
United Kingdom21.0%
United States15.4%
Japan7.8%

See Edinburgh Castle audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Edinburgh Castle have in United States?

Edinburgh Castle has an estimated audience of 362,301 people in United States, concentrated in California and Texas.

What is the gender split and age of Edinburgh Castle fans?

53.5% of Edinburgh Castle fans are female, 46.5% are male, with an average age of 36.7 years.

Which brands do Edinburgh Castle fans like most?

Edinburgh Castle fans show strongest brand affinity for Florida Lottery (48.06×), Aaron Judge (46.51×), and Barry Bonds (63.8×) over the country average.

Where do Edinburgh Castle fans live in United States?

Edinburgh Castle fans in United States are most concentrated in California (reach 41,381), Texas (reach 29,834), and Florida (reach 24,500). These three regions account for the largest share of the active audience.

What other brands do Edinburgh Castle fans also like?

Beyond Edinburgh Castle itself, the audience over-indexes on Aaron Judge (46.51×), Barry Bonds (63.8×), Miami Hurricanes football (38.72×), and London Zoo (45.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Edinburgh Castle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.