Rascasse Audience Intelligence

Edinburgh Castle Audience in United States

A data profile of the people who buy, follow and care about Edinburgh Castle in United States — modelled from more than twelve digital signal sources. Edinburgh Castle has an estimated audience of 362,301 people in United States.

#97among POI in United States#4951among POI in United States#3597in Travel & Leisure

The average Edinburgh Castle fan in United States is 36.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Florida Lottery, Aaron Judge, Miami Hurricanes football, with strongest over-indexing on Florida Lottery (48.06× the country average).

Demographically, the Edinburgh Castle audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Edinburgh Castle fan in United States is balanced, around 36.7 years old, with strong Mindfulness tendencies and a notable affinity for Florida Lottery.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Edinburgh Castle profile in United States.

Audience size
362K
in United States
Gender
53.5%♀
46.5% male
Age
36.7
average years
Country rank
#43822
POI in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Edinburgh Castle fans

53.5% are female, 46.5% are male, average age 36.7.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Edinburgh Castle audience in United States
MetricValue
Female53.5%
Male46.5%
Average age36.7
Estimated audience size362,301
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Edinburgh Castle audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3916%
40-4916%
50+19%
Fig. 04

Worldwide distribution

15.4%

of the worldwide Edinburgh Castle audience comes from United States.

Worldwide audience distribution share by country for Edinburgh Castle
CountryShare
United Kingdom21.0%
United States15.4%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Edinburgh Castle audience in United States is strongest.

Fig. 05

Top regions by affinity

Edinburgh Castle fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.64×
02Utah~5K1.63×
03Colorado~8K1.36×
04Idaho~2K1.36×
05New Hampshire~2K1.35×
06Maine~2K1.32×
07Massachusetts~9K1.29×
08Washington~9K1.28×
09Oregon~5K1.21×
10Vermont<1K1.21×
11Montana~1K1.18×
12Virginia~10K1.15×
13Alaska<1K1.10×
14North Carolina~10K1.06×
15Tennessee~8K1.06×
16Minnesota~6K1.06×
17Connecticut~4K1.05×
18California~40K1.02×
19Florida~20K0.98×
20South Carolina~5K0.98×
21Rhode Island~1K0.98×
22Wisconsin~5K0.96×
23Georgia~10K0.95×
24Pennsylvania~10K0.94×
25Illinois~10K0.94×
26Arizona~7K0.94×
27Kansas~3K0.94×
28New York~20K0.93×
29New Jersey~9K0.93×
30Maryland~6K0.93×
31Missouri~5K0.93×
32Iowa~3K0.90×
33Delaware<1K0.90×
34Texas~30K0.89×
35Kentucky~4K0.89×
36Arkansas~3K0.89×
37Michigan~8K0.85×
38Oklahoma~3K0.85×
39South Dakota<1K0.85×
40Ohio~9K0.84×
41Nebraska~2K0.84×
42New Mexico~2K0.84×
43Alabama~4K0.83×
44Indiana~5K0.80×
45Nevada~3K0.80×
46West Virginia~1K0.79×
47North Dakota<1K0.79×
48Hawaii~1K0.78×
49Louisiana~3K0.69×
50Mississippi~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Edinburgh Castle, United States
0.69×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Edinburgh Castle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Edinburgh Castle audience
#·InterestCategoryAffinity×
01Crop circlePolitics & Society67.81×
02Mickey MantleSports66.90×
03Pérez Art Museum MiamiArts & Culture66.41×
04Zoo MiamiTravel & Leisure65.37×
05Barry BondsSports63.80×
06Fitness & HealthGames63.20×
07GEO (magazine)Travel & Leisure62.16×
08Willie MaysSports61.32×
09Miami Hurricanes baseballSports59.98×
10Los Pichy BoysMusic & Radio56.84×
11LausanneTravel & Leisure53.83×
12Member state of the European UnionPolitics & Society49.92×
13Florida LotteryGames48.06×
14Aaron JudgeSports46.51×
15D. R. HortonHome & Garden46.12×
16London ZooTravel & Leisure45.55×
17Miami Hurricanes footballSports38.72×
18Miami HurricanesSports34.53×
19Santiago de CubaTravel & Leisure25.53×
20Broward County, FloridaTravel & Leisure18.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Edinburgh Castle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Edinburgh Castle audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.14×
SpiritualityBALANCE1.92×
Convenience OrientationPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Edinburgh Castle audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.45×
DIY MentalityTHRILL0.45×
Risk AppetiteTHRILL0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Edinburgh Castle have in United States?

Edinburgh Castle has an estimated audience of 362,301 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Edinburgh Castle fans?

53.5% of Edinburgh Castle fans are female, 46.5% are male, with an average age of 36.7 years.

03

Which brands do Edinburgh Castle fans like most?

Edinburgh Castle fans show strongest brand affinity for Florida Lottery (48.06×), Aaron Judge (46.51×), and Miami Hurricanes football (38.72×) over the country average.

04

Where do Edinburgh Castle fans live in United States?

Edinburgh Castle fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Edinburgh Castle fans also like?

Beyond Edinburgh Castle itself, the audience over-indexes on Aaron Judge (46.51×), Miami Hurricanes football (38.72×), Barry Bonds (63.8×), and London Zoo (45.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Edinburgh Castle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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