Lausanne Audience in United States

Lausanne has an estimated audience of 741,033 people in United States. 52.5% are female, 47.5% are male, average age 37.5. Top regions: California, New York, Texas. Top brand affinities: Google Maps, Capital One, Indeed.com, DeviantArt, Autism Awareness.

The average Lausanne fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (12.43× the country average). Demographically, the Lausanne audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Lausanne fans

Demographic split for Lausanne audience in United States
MetricValue
Female52.5%
Male47.5%
Average age37.5
Estimated audience size741,033

Audience persona

The typical Lausanne fan in United States is balanced, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Lausanne in United States
RegionReachAffinity
California122,8701.51×
New York73,1021.77×
Texas59,3090.93×
Florida47,5260.95×
Massachusetts30,2542.07×
Illinois29,2011.18×
Tennessee28,3661.91×
Pennsylvania25,3181.01×
Virginia24,7701.37×
New Jersey24,1311.28×
Washington22,7141.53×
Georgia22,3360.98×
North Carolina22,2351×
Colorado16,4121.41×
Ohio15,4540.68×
Maryland14,7871.16×
Michigan14,3210.74×
Arizona11,8010.78×
Minnesota10,9211.03×
Oregon10,6991.26×
Indiana10,2770.76×
Connecticut9,6711.3×
Louisiana9,6471.01×
Wisconsin9,3310.84×
Missouri8,5740.72×
South Carolina7,7980.7×
Washington, District of Columbia7,7443.48×
Alabama6,8820.66×
Utah6,8601.03×
Kentucky5,4750.59×
Nevada5,2570.73×
Oklahoma4,6360.56×
Mississippi4,4470.73×
Arkansas4,1090.67×
Iowa3,8630.63×
Kansas3,6620.63×
Hawaii3,3031.04×
New Hampshire3,0851.06×
Idaho2,7460.74×
Maine2,4520.92×
Rhode Island2,3370.99×
New Mexico2,1800.59×
Nebraska1,9550.53×
Vermont1,8961.46×
Montana1,7570.85×
Delaware1,3340.65×
West Virginia1,2480.36×
North Dakota9820.65×
Alaska8430.53×
South Dakota7880.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lausanne audience
BrandAffinityCategory
Google Maps12.43×Internet & Social Media
Capital One12.54×Business & Career
Indeed.com9.55×Business & Career
DeviantArt15.81×Internet & Social Media
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Diane Keaton10.65×Movies & TV
Circle K11.36×Shopping
AccuWeather10.41×Home & Garden
Pierce Brosnan19.82×Movies & TV
Bruce Willis11.26×Movies & TV
Kendra Scott15.93×Fashion & Accessoires
Google News8.85×News
Enterprise Rent-A-Car8.97×Cars & Mobility
CarGurus8.58×Cars & Mobility
Beetlejuice7.03×Movies & TV
Apple Store11.37×Shopping
Microblogging12.67×Technology & Electronics
Joe DiMaggio38.88×Sports
Khan Academy11.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lausanne audience
TraitClusterScore
PatriotismCONSERVATISM2.02
Luxury OrientationPREMIUM1.57
Quality AwarenessPREMIUM1.48
TravellingTHRILL1.44
Career OrientationPOWER1.43
Urban LifestyleOPEN1.42

Worldwide distribution

Worldwide audience distribution share by country for Lausanne
CountryShare
Switzerland11.3%
United States8.6%
Italy7.3%

See Lausanne audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Lausanne have in United States?

Lausanne has an estimated audience of 741,033 people in United States, concentrated in California and New York.

What is the gender split and age of Lausanne fans?

52.5% of Lausanne fans are female, 47.5% are male, with an average age of 37.5 years.

Which brands do Lausanne fans like most?

Lausanne fans show strongest brand affinity for Google Maps (12.43×), Capital One (12.54×), and Indeed.com (9.55×) over the country average.

Where do Lausanne fans live in United States?

Lausanne fans in United States are most concentrated in California (reach 122,870), New York (reach 73,102), and Texas (reach 59,309). These three regions account for the largest share of the active audience.

What other brands do Lausanne fans also like?

Beyond Lausanne itself, the audience over-indexes on Capital One (12.54×), Indeed.com (9.55×), DeviantArt (15.81×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lausanne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.