Lausanne Audience in United States
Lausanne has an estimated audience of 741,033 people in United States. 52.5% are female, 47.5% are male, average age 37.5. Top regions: California, New York, Texas. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Home construction.
The average Lausanne fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (10.37× the country average). Demographically, the Lausanne audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Lausanne fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 37.5 |
| Estimated audience size | 741,033 |
Audience persona
The typical Lausanne fan in United States is balanced, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 122,870 | 1.51× |
| New York | 73,102 | 1.77× |
| Texas | 59,309 | 0.93× |
| Florida | 47,526 | 0.95× |
| Massachusetts | 30,254 | 2.07× |
| Illinois | 29,201 | 1.18× |
| Tennessee | 28,366 | 1.91× |
| Pennsylvania | 25,318 | 1.01× |
| Virginia | 24,770 | 1.37× |
| New Jersey | 24,131 | 1.28× |
| Washington | 22,714 | 1.53× |
| Georgia | 22,336 | 0.98× |
| North Carolina | 22,235 | 1× |
| Colorado | 16,412 | 1.41× |
| Ohio | 15,454 | 0.68× |
| Maryland | 14,787 | 1.16× |
| Michigan | 14,321 | 0.74× |
| Arizona | 11,801 | 0.78× |
| Minnesota | 10,921 | 1.03× |
| Oregon | 10,699 | 1.26× |
| Indiana | 10,277 | 0.76× |
| Connecticut | 9,671 | 1.3× |
| Louisiana | 9,647 | 1.01× |
| Wisconsin | 9,331 | 0.84× |
| Missouri | 8,574 | 0.72× |
| South Carolina | 7,798 | 0.7× |
| Washington, District of Columbia | 7,744 | 3.48× |
| Alabama | 6,882 | 0.66× |
| Utah | 6,860 | 1.03× |
| Kentucky | 5,475 | 0.59× |
| Nevada | 5,257 | 0.73× |
| Oklahoma | 4,636 | 0.56× |
| Mississippi | 4,447 | 0.73× |
| Arkansas | 4,109 | 0.67× |
| Iowa | 3,863 | 0.63× |
| Kansas | 3,662 | 0.63× |
| Hawaii | 3,303 | 1.04× |
| New Hampshire | 3,085 | 1.06× |
| Idaho | 2,746 | 0.74× |
| Maine | 2,452 | 0.92× |
| Rhode Island | 2,337 | 0.99× |
| New Mexico | 2,180 | 0.59× |
| Nebraska | 1,955 | 0.53× |
| Vermont | 1,896 | 1.46× |
| Montana | 1,757 | 0.85× |
| Delaware | 1,334 | 0.65× |
| West Virginia | 1,248 | 0.36× |
| North Dakota | 982 | 0.65× |
| Alaska | 843 | 0.53× |
| South Dakota | 788 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 10.37× | Internet & Social Media |
| Governor of Michigan | 13.47× | Politics & Society |
| Vocal harmony | 6.81× | Music & Radio |
| Wok | 9.81× | Food & Beverages |
| Home construction | 2.11× | Home & Garden |
| headspace | 13.35× | Health |
| Wikia | 4.78× | Internet & Social Media |
| Grinch | 5.25× | Movies & TV |
| Cherish (group) | 13.51× | Music & Radio |
| Google Home | 7.76× | Technology & Electronics |
| Hibachi | 8.75× | Food & Beverages |
| Fairy godmother | 8.18× | Literature |
| Grace Slick | 9.14× | Music & Radio |
| Jaws | 5.61× | Movies & TV |
| Nationality | 2.17× | Politics & Society |
| Staycation | 3.25× | Home & Garden |
| Nebraska Cornhuskers football | 3.53× | Sports |
| El Paso County, Colorado | 12.28× | Travel & Leisure |
| Hipster | 9.08× | Politics & Society |
| Alaska | 1.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.02 |
| Luxury Orientation | PREMIUM | 1.57 |
| Quality Awareness | PREMIUM | 1.48 |
| Travelling | THRILL | 1.44 |
| Career Orientation | POWER | 1.43 |
| Urban Lifestyle | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 11.3% |
| United States | 8.6% |
| Italy | 7.3% |
See Lausanne audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Lausanne have in United States?
Lausanne has an estimated audience of 741,033 people in United States, concentrated in California and New York.
What is the gender split and age of Lausanne fans?
52.5% of Lausanne fans are female, 47.5% are male, with an average age of 37.5 years.
Which brands do Lausanne fans like most?
Lausanne fans show strongest brand affinity for Goop (10.37×), Governor of Michigan (13.47×), and Vocal harmony (6.81×) over the country average.
Where do Lausanne fans live in United States?
Lausanne fans in United States are most concentrated in California (reach 122,870), New York (reach 73,102), and Texas (reach 59,309). These three regions account for the largest share of the active audience.
What other brands do Lausanne fans also like?
Beyond Lausanne itself, the audience over-indexes on Governor of Michigan (13.47×), Vocal harmony (6.81×), Wok (9.81×), and Home construction (2.11×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lausanne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.