Rascasse Audience Intelligence

Lausanne Audience in United States

A data profile of the people who buy, follow and care about Lausanne in United States — modelled from more than twelve digital signal sources. Lausanne has an estimated audience of 741,033 people in United States.

#371among City in United States#2745among POI in United States#2211in Travel & Leisure

The average Lausanne fan in United States is 37.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Babe Ruth, Joe DiMaggio, Sarah Connor, with strongest over-indexing on Babe Ruth (28.21× the country average).

Demographically, the Lausanne audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lausanne fan in United States is balanced, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Babe Ruth.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lausanne profile in United States.

Audience size
741K
in United States
Gender
52.5%♀
47.5% male
Age
37.5
average years
Country rank
#28852
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lausanne fans

52.5% are female, 47.5% are male, average age 37.5.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Lausanne audience in United States
MetricValue
Female52.5%
Male47.5%
Average age37.5
Estimated audience size741,033
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Lausanne audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Lausanne audience comes from United States.

Worldwide audience distribution share by country for Lausanne
CountryShare
Switzerland11.3%
United States8.5%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lausanne audience in United States is strongest.

Fig. 05

Top regions by affinity

Lausanne fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K2.99×
02Massachusetts~30K1.98×
03Tennessee~30K1.82×
04New York~70K1.65×
05Washington~20K1.43×
06California~100K1.42×
07Colorado~20K1.34×
08Vermont~2K1.29×
09Virginia~20K1.27×
10Connecticut~9K1.25×
11New Jersey~20K1.22×
12Oregon~10K1.17×
13Maryland~10K1.13×
14Illinois~30K1.12×
15New Hampshire~3K1.09×
16Utah~7K1.07×
17Rhode Island~3K1.07×
18Minnesota~10K1.02×
19Hawaii~3K1.02×
20Maine~3K1.00×
21Pennsylvania~20K0.97×
22Louisiana~9K0.96×
23Georgia~20K0.94×
24North Carolina~20K0.94×
25Florida~50K0.92×
26Montana~2K0.92×
27North Dakota~1K0.89×
28Alaska~1K0.88×
29Texas~50K0.86×
30Wisconsin~10K0.86×
31Idaho~3K0.86×
32Delaware~2K0.85×
33West Virginia~3K0.84×
34South Dakota~1K0.83×
35Mississippi~5K0.82×
36Nevada~6K0.81×
37Arizona~10K0.80×
38Indiana~10K0.80×
39Arkansas~5K0.78×
40New Mexico~3K0.77×
41Missouri~9K0.76×
42Alabama~8K0.76×
43Michigan~10K0.75×
44South Carolina~8K0.75×
45Kansas~4K0.75×
46Iowa~4K0.73×
47Nebraska~3K0.73×
48Ohio~20K0.71×
49Kentucky~6K0.68×
50Oklahoma~6K0.68×
Fig. 06

Affinity by region

Affinity by region — Lausanne, United States
0.68×1.00×2.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lausanne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lausanne audience
#·InterestCategoryAffinity×
01Edinburgh CastleTravel & Leisure53.83×
02Tower of LondonTravel & Leisure51.71×
03The ShardTravel & Leisure50.67×
04Big BenTravel & Leisure49.72×
05Tower BridgeTravel & Leisure49.35×
06Fright NightMovies & TV42.87×
07Joe DiMaggioSports41.80×
08Sarah ConnorMusic & Radio40.85×
09Babe RuthSports28.21×
10London EyeTravel & Leisure22.54×
11British MuseumArts & Culture12.26×
12Zara LarssonMusic & Radio9.27×
13NASDAQBusiness & Career4.12×
14Diaper bagKids & Family3.73×
15FedExBusiness & Career3.35×
16Planet FitnessSports3.17×
17Bass guitarMusic & Radio2.59×
18Mortgage loansBusiness & Career2.40×
19PinterestInternet & Social Media1.87×
20BarbecueFood & Beverages1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lausanne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lausanne audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.71×
Convenience OrientationPREMIUM1.63×
Need for SecurityCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lausanne audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
TraditionCONSERVATISM0.76×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lausanne have in United States?

Lausanne has an estimated audience of 741,033 people in United States, concentrated in California and New York.

02

What is the gender split and age of Lausanne fans?

52.5% of Lausanne fans are female, 47.5% are male, with an average age of 37.5 years.

03

Which brands do Lausanne fans like most?

Lausanne fans show strongest brand affinity for Babe Ruth (28.21×), Joe DiMaggio (41.8×), and Sarah Connor (40.85×) over the country average.

04

Where do Lausanne fans live in United States?

Lausanne fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Lausanne fans also like?

Beyond Lausanne itself, the audience over-indexes on Joe DiMaggio (41.8×), Sarah Connor (40.85×), Fright Night (42.87×), and London Eye (22.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lausanne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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