Lausanne Audience in Germany
Lausanne has an estimated audience of 409,839 people in Germany. 46.8% are female, 53.2% are male, average age 41.3. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Home construction, Esra Erol, Cocktail, VfL Wolfsburg, Progressive rock.
The average Lausanne fan in Germany is 41.3 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Home construction, Esra Erol, Cocktail, with strongest over-indexing on Home construction (2.46× the country average). Demographically, the Lausanne audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Sports Activity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Lausanne fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 41.3 |
| Estimated audience size | 409,839 |
Audience persona
The typical Lausanne fan in Germany is balanced, around 41.3 years old, with strong Sports Activity tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 114,341 | 2.04× |
| Bayern | 89,913 | 1.36× |
| Nordrhein-Westfalen | 85,493 | 0.95× |
| Hessen | 45,909 | 1.47× |
| Niedersachsen | 28,172 | 0.71× |
| Berlin | 27,297 | 1.49× |
| Rheinland-Pfalz | 21,569 | 1.05× |
| Sachsen | 17,995 | 0.9× |
| Hamburg | 10,551 | 1.14× |
| Schleswig-Holstein | 9,929 | 0.67× |
| Brandenburg | 7,987 | 0.63× |
| Thüringen | 6,851 | 0.66× |
| Sachsen-Anhalt | 5,380 | 0.51× |
| Saarland | 5,349 | 1.06× |
| Mecklenburg-Vorpommern | 3,863 | 0.49× |
| Bremen | 3,023 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.46× | Home & Garden |
| Esra Erol | 8.07× | Movies & TV |
| Cocktail | 1.71× | Food & Beverages |
| VfL Wolfsburg | 2.22× | Sports |
| Progressive rock | 2.07× | Music & Radio |
| Artistic inspiration | 1.54× | Arts & Culture |
| Video izle | 3.82× | |
| Natural rubber | 2.48× | Cars & Mobility |
| Pillow | 1.55× | Home & Garden |
| Urban Outfitters | 1.52× | Shopping |
| Snow White (Fables) | 2.09× | Literature |
| Israel | 1.62× | Travel & Leisure |
| Škoda Kodiaq | 1.64× | Cars & Mobility |
| Information sensitivity | 3.89× | Technology & Electronics |
| Minestrone | 1.75× | Food & Beverages |
| Golem | 2.1× | Technology & Electronics |
| Business English | 1.71× | Business & Career |
| Information technology consulting | 2.56× | Technology & Electronics |
| Corfu (regional unit) | 1.94× | Travel & Leisure |
| MK | 1.73× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.7 |
| Quality Awareness | PREMIUM | 1.67 |
| Convenience Orientation | PREMIUM | 1.65 |
| Early Adopter Mentality | POWER | 1.62 |
| Design Affinity | PREMIUM | 1.52 |
| Career Orientation | POWER | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 11.3% |
| United States | 8.6% |
| Italy | 7.3% |
See Lausanne audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Lausanne have in Germany?
Lausanne has an estimated audience of 409,839 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Lausanne fans?
46.8% of Lausanne fans are female, 53.2% are male, with an average age of 41.3 years.
Which brands do Lausanne fans like most?
Lausanne fans show strongest brand affinity for Home construction (2.46×), Esra Erol (8.07×), and Cocktail (1.71×) over the country average.
Where do Lausanne fans live in Germany?
Lausanne fans in Germany are most concentrated in Baden-Württemberg (reach 114,341), Bayern (reach 89,913), and Nordrhein-Westfalen (reach 85,493). These three regions account for the largest share of the active audience.
What other brands do Lausanne fans also like?
Beyond Lausanne itself, the audience over-indexes on Esra Erol (8.07×), Cocktail (1.71×), VfL Wolfsburg (2.22×), and Progressive rock (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lausanne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.