Rascasse Audience Intelligence

Lausanne Audience in Germany

A data profile of the people who buy, follow and care about Lausanne in Germany — modelled from more than twelve digital signal sources. Lausanne has an estimated audience of 409,839 people in Germany.

#258among City in Germany#1223among POI in Germany#1086in Travel & Leisure

The average Lausanne fan in Germany is 41.3 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Big Ben, Costa Rica, London Underground, with strongest over-indexing on Big Ben (24.38× the country average).

Demographically, the Lausanne audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lausanne fan in Germany is balanced, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Big Ben.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lausanne profile in Germany.

Audience size
410K
in Germany
Gender
46.8%♀
53.2% male
Age
41.3
average years
Country rank
#13756
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lausanne fans

46.8% are female, 53.2% are male, average age 41.3.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Lausanne audience in Germany
MetricValue
Female46.8%
Male53.2%
Average age41.3
Estimated audience size409,839
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Lausanne audience in Germany
Age bracketShare%
16-1911%
20-2920%
30-3924%
40-4923%
50+22%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Lausanne audience comes from Germany.

Worldwide audience distribution share by country for Lausanne
CountryShare
Switzerland11.3%
United States8.5%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lausanne audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lausanne fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.97×
02Hessen~40K1.44×
03Berlin~30K1.39×
04Bayern~90K1.32×
05Hamburg~10K1.10×
06Saarland~5K1.08×
07Rheinland-Pfalz~20K1.05×
08Sachsen~20K1.02×
09Nordrhein-Westfalen~80K0.92×
10Bremen~3K0.92×
11Thüringen~8K0.73×
12Niedersachsen~30K0.71×
13Brandenburg~9K0.70×
14Schleswig-Holstein~10K0.69×
15Sachsen-Anhalt~6K0.60×
16Mecklenburg-Vorpommern~5K0.58×
Fig. 06

Affinity by region

Affinity by region — Lausanne, Germany
0.58×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lausanne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lausanne audience
#·InterestCategoryAffinity×
01London DungeonTravel & Leisure30.96×
02Babe RuthSports26.69×
03American Museum of Natural HistoryArts & Culture25.89×
04The ShardTravel & Leisure24.79×
05Big BenTravel & Leisure24.38×
06Science Museum, LondonArts & Culture24.30×
07Tower BridgeTravel & Leisure24.23×
08London UndergroundCars & Mobility22.46×
09Costa RicaTravel & Leisure22.17×
10Mercedes-Benz CitanCars & Mobility20.00×
11London EyeTravel & Leisure20.00×
12Google WalletTechnology & Electronics14.81×
13River cruiseTravel & Leisure14.77×
14Non-alcoholic beverageFood & Beverages5.97×
15EthiopiaTravel & Leisure5.40×
16Tour de FranceSports3.62×
17HugendubelShopping2.72×
18PostbankBusiness & Career2.09×
19FRITZ!BoxTechnology & Electronics2.00×
20TagesschauMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lausanne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lausanne audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.06×
Risk AppetiteTHRILL1.76×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lausanne audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.50×
DIY MentalityTHRILL0.74×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lausanne have in Germany?

Lausanne has an estimated audience of 409,839 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Lausanne fans?

46.8% of Lausanne fans are female, 53.2% are male, with an average age of 41.3 years.

03

Which brands do Lausanne fans like most?

Lausanne fans show strongest brand affinity for Big Ben (24.38×), Costa Rica (22.17×), and London Underground (22.46×) over the country average.

04

Where do Lausanne fans live in Germany?

Lausanne fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Bayern (reach ~90K), and Nordrhein-Westfalen (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Lausanne fans also like?

Beyond Lausanne itself, the audience over-indexes on Costa Rica (22.17×), London Underground (22.46×), Science Museum, London (24.3×), and Mercedes-Benz Citan (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Lausanne audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lausanne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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