Rascasse Audience Intelligence

Mercedes-Benz Citan Audience in Germany

A data profile of the people who buy, follow and care about Mercedes-Benz Citan in Germany — modelled from more than twelve digital signal sources. Mercedes-Benz Citan has an estimated audience of 303,606 people in Germany.

#271among Car type in Germany#267among Car Model in Germany#758in Cars & Mobility

The average Mercedes-Benz Citan fan in Germany is 46.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include ServiceNow, Astra (company), American Museum of Natural History, with strongest over-indexing on ServiceNow (160.3× the country average).

Demographically, the Mercedes-Benz Citan audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mercedes-Benz Citan fan in Germany is more male, around 46.4 years old, with strong Community Orientation tendencies and a notable affinity for ServiceNow.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercedes-Benz Citan profile in Germany.

Audience size
304K
in Germany
Gender
24.0%♀
76.0% male
Age
46.4
average years
Country rank
#17161
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mercedes-Benz Citan fans

24.0% are female, 76.0% are male, average age 46.4.

Fig. 02

Gender split

24.0%
Female
76.0%
Male
Demographic split for Mercedes-Benz Citan audience in Germany
MetricValue
Female24.0%
Male76.0%
Average age46.4
Estimated audience size303,606
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Mercedes-Benz Citan audience in Germany
Age bracketShare%
16-193%
20-2913%
30-3920%
40-4935%
50+29%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Mercedes-Benz Citan audience comes from Germany.

Worldwide audience distribution share by country for Mercedes-Benz Citan
CountryShare
Germany24.5%
Spain8.1%
Poland7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercedes-Benz Citan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mercedes-Benz Citan fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.14×
02Baden-Württemberg~50K1.13×
03Thüringen~9K1.11×
04Sachsen~20K1.06×
05Rheinland-Pfalz~20K1.03×
06Sachsen-Anhalt~8K1.03×
07Nordrhein-Westfalen~70K1.02×
08Brandenburg~10K1.02×
09Hamburg~7K1.02×
10Saarland~4K1.02×
11Hessen~20K1.00×
12Mecklenburg-Vorpommern~6K0.98×
13Schleswig-Holstein~10K0.97×
14Niedersachsen~30K0.95×
15Bremen~2K0.84×
16Berlin~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Mercedes-Benz Citan, Germany
0.77×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercedes-Benz Citan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercedes-Benz Citan audience
#·InterestCategoryAffinity×
01China UnicomTechnology & Electronics247.79×
02TIBCO SoftwareTechnology & Electronics210.34×
03SitecoreTechnology & Electronics193.66×
04ServiceNowTechnology & Electronics160.30×
05Federal Emergency Management AgencyPolitics & Society148.78×
06Petersen Automotive MuseumArts & Culture141.84×
07Astra (company)Technology & Electronics103.53×
08American Museum of Natural HistoryArts & Culture98.57×
09DevonTravel & Leisure32.49×
10Opel ComboCars & Mobility28.82×
11Coach (bus)Cars & Mobility26.70×
12Ford TransitCars & Mobility21.41×
13Human bondingKids & Family20.00×
14LausanneTravel & Leisure20.00×
15IstriaTravel & Leisure20.00×
16DepopFashion & Accessoires20.00×
17SellpyFashion & Accessoires10.40×
18VintedFashion & Accessoires7.32×
19HelicopterCars & Mobility7.08×
20AutoScout24Cars & Mobility2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercedes-Benz Citan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mercedes-Benz Citan audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.01×
Luxury OrientationPREMIUM1.91×
Family OrientationCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mercedes-Benz Citan audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
MindfulnessBALANCE0.86×
IndividualismJOY1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mercedes-Benz Citan have in Germany?

Mercedes-Benz Citan has an estimated audience of 303,606 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mercedes-Benz Citan fans?

24.0% of Mercedes-Benz Citan fans are female, 76.0% are male, with an average age of 46.4 years.

03

Which brands do Mercedes-Benz Citan fans like most?

Mercedes-Benz Citan fans show strongest brand affinity for ServiceNow (160.3×), Astra (company) (103.53×), and American Museum of Natural History (98.57×) over the country average.

04

Where do Mercedes-Benz Citan fans live in Germany?

Mercedes-Benz Citan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mercedes-Benz Citan fans also like?

Beyond Mercedes-Benz Citan itself, the audience over-indexes on Astra (company) (103.53×), American Museum of Natural History (98.57×), TIBCO Software (210.34×), and China Unicom (247.79×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Mercedes-Benz Citan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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