Mercedes-Benz Citan Audience in Germany
Mercedes-Benz Citan has an estimated audience of 318,177 people in Germany. 24.0% are female, 76.0% are male, average age 46.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: ServiceNow, Astra (company), American Museum of Natural History, TIBCO Software, China Unicom.
The average Mercedes-Benz Citan fan in Germany is 46.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include ServiceNow, Astra (company), American Museum of Natural History, with strongest over-indexing on ServiceNow (160.3× the country average). Demographically, the Mercedes-Benz Citan audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Mercedes-Benz Citan fans
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 46.4 |
| Estimated audience size | 318,177 |
Audience persona
The typical Mercedes-Benz Citan fan in Germany is more male, around 46.4 years old, with strong Need for Security tendencies and a notable affinity for ServiceNow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,712 | 1.03× |
| Bayern | 58,285 | 1.14× |
| Baden-Württemberg | 51,415 | 1.18× |
| Niedersachsen | 29,374 | 0.95× |
| Hessen | 27,325 | 1.13× |
| Rheinland-Pfalz | 16,316 | 1.02× |
| Sachsen | 15,168 | 0.97× |
| Schleswig-Holstein | 11,804 | 1.03× |
| Berlin | 11,476 | 0.81× |
| Brandenburg | 9,359 | 0.95× |
| Thüringen | 8,795 | 1.08× |
| Hamburg | 8,260 | 1.15× |
| Sachsen-Anhalt | 7,569 | 0.92× |
| Mecklenburg-Vorpommern | 5,513 | 0.91× |
| Saarland | 3,701 | 0.95× |
| Bremen | 2,118 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ServiceNow | 160.3× | Technology & Electronics |
| Astra (company) | 103.53× | Technology & Electronics |
| American Museum of Natural History | 98.57× | Arts & Culture |
| TIBCO Software | 210.34× | Technology & Electronics |
| China Unicom | 247.79× | Technology & Electronics |
| Ford Transit | 21.41× | Cars & Mobility |
| Sellpy | 10.4× | Fashion & Accessoires |
| Sitecore | 193.66× | Technology & Electronics |
| Opel Combo | 28.82× | Cars & Mobility |
| Petersen Automotive Museum | 141.84× | Arts & Culture |
| Coach (bus) | 26.7× | Cars & Mobility |
| Federal Emergency Management Agency | 148.78× | Politics & Society |
| Devon | 32.49× | Travel & Leisure |
| Human bonding | 20× | Kids & Family |
| Vinted | 7.32× | Fashion & Accessoires |
| Lausanne | 20× | Travel & Leisure |
| Istria | 20× | Travel & Leisure |
| Depop | 20× | Fashion & Accessoires |
| Helicopter | 7.08× | Cars & Mobility |
| Ford Focus Electric | 94.86× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.53 |
| Convenience Orientation | PREMIUM | 1.32 |
| Patriotism | CONSERVATISM | 1.3 |
| Sports Activity | POWER | 1.27 |
| Quality Awareness | PREMIUM | 1.21 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.5% |
| Spain | 8.1% |
| Poland | 7.5% |
See Mercedes-Benz Citan audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Mercedes-Benz Citan have in Germany?
Mercedes-Benz Citan has an estimated audience of 318,177 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mercedes-Benz Citan fans?
24.0% of Mercedes-Benz Citan fans are female, 76.0% are male, with an average age of 46.4 years.
Which brands do Mercedes-Benz Citan fans like most?
Mercedes-Benz Citan fans show strongest brand affinity for ServiceNow (160.3×), Astra (company) (103.53×), and American Museum of Natural History (98.57×) over the country average.
Where do Mercedes-Benz Citan fans live in Germany?
Mercedes-Benz Citan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,712), Bayern (reach 58,285), and Baden-Württemberg (reach 51,415). These three regions account for the largest share of the active audience.
What other brands do Mercedes-Benz Citan fans also like?
Beyond Mercedes-Benz Citan itself, the audience over-indexes on Astra (company) (103.53×), American Museum of Natural History (98.57×), TIBCO Software (210.34×), and China Unicom (247.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mercedes-Benz Citan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.