Depop Audience in Germany
A data profile of the people who buy, follow and care about Depop in Germany — modelled from more than twelve digital signal sources. Depop has an estimated audience of 319,014 people in Germany.
The average Depop fan in Germany is 25.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sabrina Carpenter, dB’s, Borussia Dortmund, with strongest over-indexing on Sabrina Carpenter (9.78× the country average).
Demographically, the Depop audience skews more male with an average age of 25.3, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Depop fan in Germany is more male, around 25.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sabrina Carpenter.
At a glance
The key figures that characterise the Depop profile in Germany.
Search interest · 12-month trend
Audience demographics of Depop
38.4% are female, 61.6% are male, average age 25.3.
Gender split
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 25.3 |
| Estimated audience size | 319,014 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 65% | |
| 20-29 | 18% | |
| 30-39 | 8% | |
| 40-49 | 6% | |
| 50+ | 3% |
Worldwide distribution
of the worldwide Depop audience comes from Germany.
| Country | Share |
|---|---|
| United States | 56.4% |
| United Kingdom | 8.5% |
| Australia | 6.4% |
Geography
Where the Depop audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.77× | |
| 02 | Hessen | ~30K | 1.18× | |
| 03 | Bremen | ~3K | 1.09× | |
| 04 | Brandenburg | ~10K | 1.06× | |
| 05 | Hamburg | ~8K | 1.05× | |
| 06 | Nordrhein-Westfalen | ~70K | 1.02× | |
| 07 | Bayern | ~50K | 1.01× | |
| 08 | Rheinland-Pfalz | ~20K | 1.01× | |
| 09 | Baden-Württemberg | ~40K | 1.00× | |
| 10 | Schleswig-Holstein | ~10K | 0.97× | |
| 11 | Niedersachsen | ~30K | 0.91× | |
| 12 | Sachsen | ~10K | 0.91× | |
| 13 | Thüringen | ~7K | 0.88× | |
| 14 | Saarland | ~3K | 0.85× | |
| 15 | Sachsen-Anhalt | ~7K | 0.81× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Depop audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sabrina Carpenter | Music & Radio | 9.78× | ||
| 02 | Punk fashion | Fashion & Accessoires | 7.77× | ||
| 03 | Second-hand shop | Shopping | 7.46× | ||
| 04 | Sellpy | Fashion & Accessoires | 5.97× | ||
| 05 | Taylor Swift | Music & Radio | 4.37× | ||
| 06 | Retro style | Fashion & Accessoires | 4.36× | ||
| 07 | H&M | Shopping | 2.41× | ||
| 08 | Borussia Dortmund | Sports | 2.37× | ||
| 09 | Bundesliga | Sports | 2.32× | ||
| 10 | dB’s | Music & Radio | 2.05× | ||
| 11 | Harry Potter | Movies & TV | 2.03× | ||
| 12 | FIFA World Cup | Sports | 1.99× | ||
| 13 | Live events | Music & Radio | 1.86× | ||
| 14 | Shopping and fashion | Shopping | 1.80× | ||
| 15 | Shopping | Shopping | 1.77× | ||
| 16 | Online shopping | Shopping | 1.76× | ||
| 17 | Sports | Sports | 1.75× | ||
| 18 | Music | Business & Career | 1.63× | ||
| 19 | Food and drink | Food & Beverages | 1.59× | ||
| 20 | Arts and music | Arts & Culture | 1.59× |
Personality of the Depop audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.84× | |
| Tradition | CONSERVATISM | 1.57× | |
| Price Sensitivity | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.62× | |
| DIY Mentality | THRILL | 0.68× | |
| Risk Appetite | THRILL | 0.80× |
Frequently asked questions
How many fans does Depop have in Germany?
Depop has an estimated audience of 319,014 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Depop fans?
38.4% of Depop fans are female, 61.6% are male, with an average age of 25.3 years.
Which brands do Depop fans like most?
Depop fans show strongest brand affinity for Sabrina Carpenter (9.78×), dB’s (2.05×), and Borussia Dortmund (2.37×) over the country average.
Where do Depop fans live in Germany?
Depop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Depop fans also like?
Beyond Depop itself, the audience over-indexes on dB’s (2.05×), Borussia Dortmund (2.37×), Bundesliga (2.32×), and Punk fashion (7.77×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion & Accessoires audiences in Germany
See Depop audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Depop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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