Depop Audience in Germany
Depop has an estimated audience of 317,035 people in Germany. 38.4% are female, 61.6% are male, average age 25.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sabrina Carpenter, Borussia Dortmund, Punk fashion, Bundesliga, Shopping and fashion.
The average Depop fan in Germany is 25.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sabrina Carpenter, Borussia Dortmund, Punk fashion, with strongest over-indexing on Sabrina Carpenter (9.78× the country average). Demographically, the Depop audience skews more male with an average age of 25.3, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine
Demographics of Depop fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 25.3 |
| Estimated audience size | 317,035 |
Audience persona
The typical Depop fan in Germany is more male, around 25.3 years old, with strong Sustainability tendencies and a notable affinity for Sabrina Carpenter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,472 | 1.04× |
| Bayern | 53,026 | 1.04× |
| Baden-Württemberg | 43,034 | 0.99× |
| Hessen | 29,552 | 1.22× |
| Berlin | 28,866 | 2.04× |
| Niedersachsen | 27,440 | 0.89× |
| Rheinland-Pfalz | 15,982 | 1.01× |
| Sachsen | 14,206 | 0.91× |
| Schleswig-Holstein | 10,877 | 0.96× |
| Brandenburg | 10,731 | 1.09× |
| Hamburg | 7,913 | 1.1× |
| Thüringen | 6,166 | 0.76× |
| Sachsen-Anhalt | 5,963 | 0.73× |
| Bremen | 2,955 | 1.09× |
| Saarland | 2,932 | 0.75× |
| Mecklenburg-Vorpommern | 2,215 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sabrina Carpenter | 9.78× | Music & Radio |
| Borussia Dortmund | 2.37× | Sports |
| Punk fashion | 7.77× | Fashion & Accessoires |
| Bundesliga | 2.32× | Sports |
| Shopping and fashion | 1.8× | Shopping |
| Harry Potter | 2.03× | Movies & TV |
| Sellpy | 5.97× | Fashion & Accessoires |
| Retro style | 4.36× | Fashion & Accessoires |
| Shopping | 1.77× | Shopping |
| Second-hand shop | 7.46× | Shopping |
| Sports | 1.75× | Sports |
| Taylor Swift | 4.37× | Music & Radio |
| H&M | 2.41× | Shopping |
| Food and drink | 1.59× | Food & Beverages |
| Live events | 1.86× | Music & Radio |
| Music | 1.63× | Business & Career |
| Arts and music | 1.59× | Arts & Culture |
| Online shopping | 1.76× | Shopping |
| Design | 1.72× | Home & Garden |
| Business and industry | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.26 |
| Early Adopter Mentality | POWER | 2 |
| Urban Lifestyle | OPEN | 1.64 |
| Creativity | OPEN | 1.59 |
| Individualism | JOY | 1.45 |
| Mindfulness | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.6% |
| United Kingdom | 9.4% |
| Australia | 6.4% |
See Depop audiences in other countries
More Fashion & Accessoires audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Depop have in Germany?
Depop has an estimated audience of 317,035 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Depop fans?
38.4% of Depop fans are female, 61.6% are male, with an average age of 25.3 years.
Which brands do Depop fans like most?
Depop fans show strongest brand affinity for Sabrina Carpenter (9.78×), Borussia Dortmund (2.37×), and Punk fashion (7.77×) over the country average.
Where do Depop fans live in Germany?
Depop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,472), Bayern (reach 53,026), and Baden-Württemberg (reach 43,034). These three regions account for the largest share of the active audience.
What other brands do Depop fans also like?
Beyond Depop itself, the audience over-indexes on Borussia Dortmund (2.37×), Punk fashion (7.77×), Bundesliga (2.32×), and Shopping and fashion (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Depop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.