Sellpy Audience in Germany
Sellpy has an estimated audience of 3,319,517 people in Germany. 62.0% are female, 38.0% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Adriana Lima, Uniqlo, Vintage clothing, Comme des Garçons, Leonardo DiCaprio.
The average Sellpy fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Adriana Lima, Uniqlo, Vintage clothing, with strongest over-indexing on Adriana Lima (22.06× the country average). Demographically, the Sellpy audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Vintage fashion
Demographics of Sellpy fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 36.7 |
| Estimated audience size | 3,319,517 |
Audience persona
The typical Sellpy fan in Germany is more female, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for Adriana Lima.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 746,454 | 1.03× |
| Bayern | 620,731 | 1.16× |
| Baden-Württemberg | 458,236 | 1.01× |
| Niedersachsen | 360,595 | 1.12× |
| Hessen | 225,329 | 0.89× |
| Berlin | 194,193 | 1.31× |
| Sachsen | 187,511 | 1.15× |
| Rheinland-Pfalz | 161,166 | 0.97× |
| Schleswig-Holstein | 149,817 | 1.26× |
| Hamburg | 98,814 | 1.32× |
| Brandenburg | 89,779 | 0.87× |
| Sachsen-Anhalt | 74,235 | 0.86× |
| Thüringen | 71,864 | 0.85× |
| Mecklenburg-Vorpommern | 35,714 | 0.56× |
| Saarland | 28,014 | 0.69× |
| Bremen | 26,947 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Adriana Lima | 22.06× | Fashion & Accessoires |
| Uniqlo | 8.43× | Shopping |
| Vintage clothing | 5.77× | Fashion & Accessoires |
| Comme des Garçons | 10× | Fashion & Accessoires |
| Leonardo DiCaprio | 6.99× | Movies & TV |
| Mila Kunis | 10.26× | Movies & TV |
| Le Figaro | 15.38× | News |
| Paul Walker | 9.4× | Movies & TV |
| Livemusic | 3.58× | Music & Radio |
| Drop shipping | 3.33× | Shopping |
| Lars von Trier | 27.79× | Movies & TV |
| Art exhibition | 4.18× | Arts & Culture |
| Etsy | 3.56× | Fashion & Accessoires |
| Arnold Schwarzenegger | 6.34× | Movies & TV |
| Gigi Hadid | 10.83× | Fashion & Accessoires |
| True Detective | 4.26× | Movies & TV |
| CC cream | 8.54× | Beauty & Wellness |
| Miroslav Klose | 11.11× | Sports |
| Hermès | 2.59× | Fashion & Accessoires |
| Harry Potter | 1.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.54 |
| Creativity | OPEN | 1.68 |
| Early Adopter Mentality | POWER | 1.57 |
| Urban Lifestyle | OPEN | 1.54 |
| Individualism | JOY | 1.48 |
| Design Affinity | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 36.4% |
| Sweden | 35.9% |
| Finland | 6.2% |
See Sellpy audiences in other countries
More Vintage fashion audiences in Germany
- Etsy (7,393,267)
- Vinted (3,571,090)
- Mädchenflohmarkt (1,182,902)
- Vestiaire Collective (465,203)
- Makerist (311,582)
Frequently asked questions
How many fans does Sellpy have in Germany?
Sellpy has an estimated audience of 3,319,517 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sellpy fans?
62.0% of Sellpy fans are female, 38.0% are male, with an average age of 36.7 years.
Which brands do Sellpy fans like most?
Sellpy fans show strongest brand affinity for Adriana Lima (22.06×), Uniqlo (8.43×), and Vintage clothing (5.77×) over the country average.
Where do Sellpy fans live in Germany?
Sellpy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 746,454), Bayern (reach 620,731), and Baden-Württemberg (reach 458,236). These three regions account for the largest share of the active audience.
What other brands do Sellpy fans also like?
Beyond Sellpy itself, the audience over-indexes on Uniqlo (8.43×), Vintage clothing (5.77×), Comme des Garçons (10×), and Leonardo DiCaprio (6.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sellpy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.