Sellpy Audience in Germany
Sellpy has an estimated audience of 3,319,517 people in Germany. 62.0% are female, 38.0% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hog Hunting, Progressive rock, Combat sport, Paul Dano, Commercial mortgage.
The average Sellpy fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hog Hunting, Progressive rock, Combat sport, with strongest over-indexing on Hog Hunting (9.4× the country average). Demographically, the Sellpy audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Vintage fashion
Demographics of Sellpy fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 36.7 |
| Estimated audience size | 3,319,517 |
Audience persona
The typical Sellpy fan in Germany is more female, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for Hog Hunting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 746,454 | 1.03× |
| Bayern | 620,731 | 1.16× |
| Baden-Württemberg | 458,236 | 1.01× |
| Niedersachsen | 360,595 | 1.12× |
| Hessen | 225,329 | 0.89× |
| Berlin | 194,193 | 1.31× |
| Sachsen | 187,511 | 1.15× |
| Rheinland-Pfalz | 161,166 | 0.97× |
| Schleswig-Holstein | 149,817 | 1.26× |
| Hamburg | 98,814 | 1.32× |
| Brandenburg | 89,779 | 0.87× |
| Sachsen-Anhalt | 74,235 | 0.86× |
| Thüringen | 71,864 | 0.85× |
| Mecklenburg-Vorpommern | 35,714 | 0.56× |
| Saarland | 28,014 | 0.69× |
| Bremen | 26,947 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hog Hunting | 9.4× | Sports |
| Progressive rock | 2.94× | Music & Radio |
| Combat sport | 2.22× | Sports |
| Paul Dano | 5.77× | Movies & TV |
| Commercial mortgage | 2.33× | Business & Career |
| Product design | 1.8× | Business & Career |
| Jin Goo | 27.79× | Movies & TV |
| Natural rubber | 2.24× | Cars & Mobility |
| Racing | 1.69× | Cars & Mobility |
| JB | 6.2× | Music & Radio |
| Highland games | 10× | Sports |
| Ireen Sheer | 2.1× | Music & Radio |
| McGregor, Iowa | 5.82× | Shopping |
| Jalebi | 9.44× | Food & Beverages |
| Sub Zero (Official) | 7.81× | Literature |
| Loincloth | 1.82× | Fashion & Accessoires |
| MS Mode | 4.27× | Fashion & Accessoires |
| Bank account | 1.74× | Business & Career |
| Harvey Mudd College | 10.44× | Business & Career |
| Pleural effusion | 2.08× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.54 |
| Creativity | OPEN | 1.68 |
| Early Adopter Mentality | POWER | 1.57 |
| Urban Lifestyle | OPEN | 1.54 |
| Individualism | JOY | 1.48 |
| Design Affinity | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 36.4% |
| Sweden | 35.9% |
| Finland | 6.2% |
See Sellpy audiences in other countries
More Vintage fashion audiences in Germany
- Etsy (7,393,267)
- Vinted (3,571,090)
- Mädchenflohmarkt (1,192,576)
- Vestiaire Collective (465,203)
- Makerist (311,582)
Frequently asked questions
How many fans does Sellpy have in Germany?
Sellpy has an estimated audience of 3,319,517 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sellpy fans?
62.0% of Sellpy fans are female, 38.0% are male, with an average age of 36.7 years.
Which brands do Sellpy fans like most?
Sellpy fans show strongest brand affinity for Hog Hunting (9.4×), Progressive rock (2.94×), and Combat sport (2.22×) over the country average.
Where do Sellpy fans live in Germany?
Sellpy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 746,454), Bayern (reach 620,731), and Baden-Württemberg (reach 458,236). These three regions account for the largest share of the active audience.
What other brands do Sellpy fans also like?
Beyond Sellpy itself, the audience over-indexes on Progressive rock (2.94×), Combat sport (2.22×), Paul Dano (5.77×), and Commercial mortgage (2.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sellpy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.