Rascasse Audience Intelligence

Sellpy Target Market in Germany

A data profile of the people who buy, follow and care about Sellpy in Germany — modelled from more than twelve digital signal sources. Sellpy has an estimated audience of 2,882,916 people in Germany.

#3among Vintage fashion in Germany#274among Brand in Germany#122in Fashion & Accessoires

The average Sellpy fan in Germany is 31.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Uniqlo, Miroslav Klose, Vintage clothing, with strongest over-indexing on Uniqlo (8.47× the country average).

Demographically, the Sellpy audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Quality Awareness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sellpy fan in Germany is more female, around 31.3 years old, with strong Quality Awareness tendencies and a notable affinity for Uniqlo.

Category: Fashion & Accessoires · Type: Brand · Subtype: Vintage fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sellpy profile in Germany.

Audience size
2.9M
in Germany
Gender
57.5%♀
42.5% male
Age
31.3
average years
Country rank
#2234
Brand in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sellpy

57.5% are female, 42.5% are male, average age 31.3.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Sellpy audience in Germany
MetricValue
Female57.5%
Male42.5%
Average age31.3
Estimated audience size2,882,916
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Sellpy audience in Germany
Age bracketShare%
16-1943%
20-2921%
30-3915%
40-4913%
50+8%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Sellpy audience comes from Germany.

Worldwide audience distribution share by country for Sellpy
CountryShare
Germany36.4%
Sweden35.2%
Finland6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sellpy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sellpy customers by region in Germany
#RegionReachAffinity×
01Hamburg~80K1.26×
02Schleswig-Holstein~100K1.23×
03Berlin~100K1.22×
04Bayern~500K1.12×
05Sachsen~100K1.12×
06Niedersachsen~300K1.08×
07Bremen~20K1.02×
08Nordrhein-Westfalen~600K0.98×
09Baden-Württemberg~400K0.97×
10Rheinland-Pfalz~100K0.94×
11Thüringen~60K0.91×
12Sachsen-Anhalt~60K0.89×
13Hessen~200K0.87×
14Brandenburg~70K0.87×
15Mecklenburg-Vorpommern~50K0.87×
16Saarland~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Sellpy, Germany
0.73×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sellpy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sellpy audience
#·InterestCategoryAffinity×
01Roy LichtensteinArts & Culture24.88×
02ServiceNowTechnology & Electronics17.65×
03Miroslav KloseSports13.54×
04Gisele BündchenFashion & Accessoires12.93×
05NellyMusic & Radio10.48×
06Rose LeslieMovies & TV10.48×
07Mila KunisMovies & TV10.36×
08Paul WalkerMovies & TV9.29×
09Comme des GarçonsFashion & Accessoires9.14×
10UniqloShopping8.47×
11Maison MargielaFashion & Accessoires7.85×
12Tory BurchFashion & Accessoires7.12×
13Bastian SchweinsteigerSports5.95×
14EssoCars & Mobility4.93×
15Vintage clothingFashion & Accessoires4.84×
16Polo Ralph LaurenFashion & Accessoires4.63×
17Sustainable clothingFashion & Accessoires4.20×
18True DetectiveMovies & TV3.72×
19EtsyFashion & Accessoires2.77×
20HermèsFashion & Accessoires2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sellpy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sellpy audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.11×
SustainabilityBALANCE2.00×
MindfulnessBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sellpy audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
DIY MentalityTHRILL0.85×
PatriotismCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sellpy's target market in Germany?

Sellpy's target market in Germany covers an estimated 2,882,916 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sellpy customers?

57.5% of the Sellpy audience are female, 42.5% are male, with an average age of 31.3 years.

03

Which brands do Sellpy fans like most?

Sellpy fans show strongest brand affinity for Uniqlo (8.47×), Miroslav Klose (13.54×), and Vintage clothing (4.84×) over the country average.

04

Where do Sellpy fans live in Germany?

Sellpy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Sellpy fans also like?

Beyond Sellpy itself, the audience over-indexes on Miroslav Klose (13.54×), Vintage clothing (4.84×), Esso (4.93×), and Mila Kunis (10.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vintage fashion audiences in Germany

See Sellpy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sellpy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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