Vinted Audience in Germany
Vinted has an estimated audience of 3,571,090 people in Germany. 62.6% are female, 37.4% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Uniqlo, Adriana Lima, Vintage clothing, Drop shipping, Fair trade.
The average Vinted fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Uniqlo, Adriana Lima, Vintage clothing, with strongest over-indexing on Uniqlo (6.65× the country average). Demographically, the Vinted audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Vintage fashion
Demographics of Vinted fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 38.0 |
| Estimated audience size | 3,571,090 |
Audience persona
The typical Vinted fan in Germany is more female, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Uniqlo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 820,342 | 1.05× |
| Bayern | 645,684 | 1.12× |
| Baden-Württemberg | 538,756 | 1.11× |
| Niedersachsen | 352,257 | 1.02× |
| Hessen | 245,175 | 0.9× |
| Sachsen | 195,539 | 1.12× |
| Rheinland-Pfalz | 194,105 | 1.08× |
| Berlin | 158,103 | 0.99× |
| Schleswig-Holstein | 137,684 | 1.07× |
| Brandenburg | 113,305 | 1.02× |
| Thüringen | 102,781 | 1.13× |
| Sachsen-Anhalt | 88,232 | 0.95× |
| Hamburg | 71,779 | 0.89× |
| Saarland | 44,908 | 1.02× |
| Mecklenburg-Vorpommern | 37,914 | 0.56× |
| Bremen | 29,385 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Uniqlo | 6.65× | Shopping |
| Adriana Lima | 14.95× | Fashion & Accessoires |
| Vintage clothing | 4.68× | Fashion & Accessoires |
| Drop shipping | 3.33× | Shopping |
| Fair trade | 4.14× | Business & Career |
| Leonardo DiCaprio | 5.54× | Movies & TV |
| Comme des Garçons | 7.87× | Fashion & Accessoires |
| Ariana Grande | 4.88× | Music & Radio |
| Livemusic | 3.02× | Music & Radio |
| Le Figaro | 11.84× | News |
| Art exhibition | 3.51× | Arts & Culture |
| Etsy | 3.07× | Fashion & Accessoires |
| Harry Potter | 1.53× | Movies & TV |
| Do it yourself (DIY) | 1.91× | Home & Garden |
| H&M | 1.94× | Shopping |
| Mila Kunis | 7.1× | Movies & TV |
| Paul Walker | 6.54× | Movies & TV |
| Hermès | 2.21× | Fashion & Accessoires |
| Sustainable clothing | 4.22× | Fashion & Accessoires |
| Gigi Hadid | 8.42× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.63 |
| Creativity | OPEN | 1.6 |
| Urban Lifestyle | OPEN | 1.44 |
| Design Affinity | PREMIUM | 1.43 |
| Early Adopter Mentality | POWER | 1.41 |
| Mindfulness | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 18.2% |
| Italy | 13.6% |
| Germany | 11.4% |
See Vinted audiences in other countries
More Vintage fashion audiences in Germany
- Etsy (7,393,267)
- Sellpy (3,319,517)
- Mädchenflohmarkt (1,182,902)
- Vestiaire Collective (465,203)
- Makerist (311,582)
Frequently asked questions
How many fans does Vinted have in Germany?
Vinted has an estimated audience of 3,571,090 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vinted fans?
62.6% of Vinted fans are female, 37.4% are male, with an average age of 38.0 years.
Which brands do Vinted fans like most?
Vinted fans show strongest brand affinity for Uniqlo (6.65×), Adriana Lima (14.95×), and Vintage clothing (4.68×) over the country average.
Where do Vinted fans live in Germany?
Vinted fans in Germany are most concentrated in Nordrhein-Westfalen (reach 820,342), Bayern (reach 645,684), and Baden-Württemberg (reach 538,756). These three regions account for the largest share of the active audience.
What other brands do Vinted fans also like?
Beyond Vinted itself, the audience over-indexes on Adriana Lima (14.95×), Vintage clothing (4.68×), Drop shipping (3.33×), and Fair trade (4.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vinted. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.