Vinted Target Market in Germany
A data profile of the people who buy, follow and care about Vinted in Germany — modelled from more than twelve digital signal sources. Vinted has an estimated audience of 3,210,162 people in Germany.
The average Vinted fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Uniqlo, Fair trade, Vintage clothing, with strongest over-indexing on Uniqlo (6.75× the country average).
Demographically, the Vinted audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Vinted fan in Germany is more female, around 33.4 years old, with strong Sustainability tendencies and a notable affinity for Uniqlo.
At a glance
The key figures that characterise the Vinted profile in Germany.
Search interest · 12-month trend
Customer demographics of Vinted
58.9% are female, 41.1% are male, average age 33.4.
Gender split
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 33.4 |
| Estimated audience size | 3,210,162 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 11% |
Geography
Where the Vinted audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~200K | 1.12× | |
| 02 | Thüringen | ~90K | 1.11× | |
| 03 | Bayern | ~500K | 1.08× | |
| 04 | Baden-Württemberg | ~400K | 1.07× | |
| 05 | Saarland | ~40K | 1.07× | |
| 06 | Rheinland-Pfalz | ~200K | 1.05× | |
| 07 | Schleswig-Holstein | ~100K | 1.05× | |
| 08 | Brandenburg | ~100K | 1.02× | |
| 09 | Niedersachsen | ~300K | 1.00× | |
| 10 | Nordrhein-Westfalen | ~700K | 0.99× | |
| 11 | Sachsen-Anhalt | ~80K | 0.99× | |
| 12 | Bremen | ~20K | 0.96× | |
| 13 | Berlin | ~100K | 0.94× | |
| 14 | Hessen | ~200K | 0.90× | |
| 15 | Hamburg | ~60K | 0.87× | |
| 16 | Mecklenburg-Vorpommern | ~50K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Vinted audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roy Lichtenstein | Arts & Culture | 16.88× | ||
| 02 | ServiceNow | Technology & Electronics | 12.06× | ||
| 03 | Miroslav Klose | Sports | 9.21× | ||
| 04 | Gisele Bündchen | Fashion & Accessoires | 8.93× | ||
| 05 | Nelly | Music & Radio | 7.73× | ||
| 06 | Comme des Garçons | Fashion & Accessoires | 7.25× | ||
| 07 | Mila Kunis | Movies & TV | 7.19× | ||
| 08 | Uniqlo | Shopping | 6.75× | ||
| 09 | Paul Walker | Movies & TV | 6.40× | ||
| 10 | Maison Margiela | Fashion & Accessoires | 6.24× | ||
| 11 | Tory Burch | Fashion & Accessoires | 5.71× | ||
| 12 | Sustainable clothing | Fashion & Accessoires | 4.30× | ||
| 13 | Fair trade | Business & Career | 4.23× | ||
| 14 | Vintage clothing | Fashion & Accessoires | 3.96× | ||
| 15 | Polo Ralph Lauren | Fashion & Accessoires | 3.95× | ||
| 16 | Robert Redford | Movies & TV | 3.25× | ||
| 17 | Esso | Cars & Mobility | 2.62× | ||
| 18 | Etsy | Fashion & Accessoires | 2.43× | ||
| 19 | Hermès | Fashion & Accessoires | 1.89× | ||
| 20 | Nature | Home & Garden | 1.77× |
Personality of the Vinted audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.21× | |
| Quality Awareness | PREMIUM | 1.72× | |
| Mindfulness | BALANCE | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.90× | |
| DIY Mentality | THRILL | 0.92× | |
| Need for Security | CONSERVATISM | 0.92× |
Frequently asked questions
Who is Vinted's target market in Germany?
Vinted's target market in Germany covers an estimated 3,210,162 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vinted customers?
58.9% of the Vinted audience are female, 41.1% are male, with an average age of 33.4 years.
Which brands do Vinted fans like most?
Vinted fans show strongest brand affinity for Uniqlo (6.75×), Fair trade (4.23×), and Vintage clothing (3.96×) over the country average.
Where do Vinted fans live in Germany?
Vinted fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Vinted fans also like?
Beyond Vinted itself, the audience over-indexes on Fair trade (4.23×), Vintage clothing (3.96×), Comme des Garçons (7.25×), and Miroslav Klose (9.21×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Vintage fashion audiences in Germany
- Etsy (7,418,535)
- Sellpy (2,882,917)
- Mädchenflohmarkt (1,181,872)
- Vestiaire Collective (483,571)
- Makerist (287,558)
See Vinted audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vinted. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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