Rascasse Audience Intelligence

Vinted Target Market in United States

A data profile of the people who buy, follow and care about Vinted in United States — modelled from more than twelve digital signal sources. Vinted has an estimated audience of 527,001 people in United States.

#2among Vintage fashion in United States#3645among Brand in United States#1304in Fashion & Accessoires

The average Vinted fan in United States is 33.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Depop, The RealReal, International education, with strongest over-indexing on Depop (49.27× the country average).

Demographically, the Vinted audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vinted fan in United States is more female, around 33.0 years old, with strong Sustainability tendencies and a notable affinity for Depop.

Category: Fashion & Accessoires · Type: Brand · Subtype: Vintage fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vinted profile in United States.

Audience size
527K
in United States
Gender
63.8%♀
36.2% male
Age
33.0
average years
Country rank
#35540
Brand in United States
Fig. 01

Search interest · 12-month trend

+521%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vinted

63.8% are female, 36.2% are male, average age 33.0.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Vinted audience in United States
MetricValue
Female63.8%
Male36.2%
Average age33.0
Estimated audience size527,001
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Vinted audience in United States
Age bracketShare%
16-1939%
20-2920%
30-3915%
40-4913%
50+12%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Vinted audience comes from United States.

Worldwide audience distribution share by country for Vinted
CountryShare
France18.1%
Italy13.7%
Germany10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vinted audience in United States is strongest.

Fig. 05

Top regions by affinity

Vinted customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.02×
02New York~30K1.69×
03New Jersey~10K1.51×
04Connecticut~3K1.28×
05Massachusetts~7K1.25×
06Oregon~4K1.17×
07California~30K1.16×
08New Hampshire~1K1.16×
09Vermont<1K1.16×
10Maine~1K1.15×
11Florida~20K1.13×
12Washington~6K1.12×
13Pennsylvania~10K1.10×
14Tennessee~6K1.07×
15Indiana~5K1.06×
16Rhode Island<1K1.06×
17Georgia~9K1.03×
18North Carolina~8K1.02×
19Delaware<1K1.02×
20Virginia~7K1.00×
21Maryland~5K0.98×
22Kansas~2K0.98×
23Texas~20K0.96×
24Illinois~9K0.96×
25Nevada~3K0.96×
26West Virginia~1K0.95×
27Michigan~7K0.94×
28Kentucky~3K0.94×
29New Mexico~1K0.93×
30Arkansas~2K0.92×
31Idaho~1K0.92×
32South Carolina~4K0.91×
33Oklahoma~3K0.91×
34Utah~2K0.90×
35Hawaii~1K0.90×
36Ohio~7K0.89×
37Missouri~4K0.89×
38Alabama~3K0.89×
39Mississippi~2K0.89×
40Montana<1K0.89×
41Colorado~4K0.88×
42Arizona~5K0.87×
43Wisconsin~4K0.87×
44Alaska<1K0.85×
45Nebraska~1K0.84×
46Minnesota~3K0.83×
47Louisiana~3K0.82×
48Iowa~2K0.81×
49North Dakota<1K0.78×
50South Dakota<1K0.74×
Fig. 06

Affinity by region

Affinity by region — Vinted, United States
0.74×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vinted audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vinted audience
#·InterestCategoryAffinity×
01DepopFashion & Accessoires49.27×
02TradesyShopping25.87×
03The RealRealFashion & Accessoires19.87×
04International educationBusiness & Career17.28×
05malwarebytesTechnology & Electronics11.85×
06Mulberry (company)Fashion & Accessoires11.54×
07Fair tradeBusiness & Career8.33×
08Acne StudiosFashion & Accessoires7.09×
09Emily RatajkowskiFashion & Accessoires6.53×
10Goth subcultureFashion & Accessoires4.39×
11Clinical trialHealth3.60×
12Vintage clothingFashion & Accessoires3.24×
13PoshmarkShopping2.76×
14ULTA BeautyBeauty & Wellness2.32×
15Digital photographyBusiness & Career2.16×
16BeetlejuiceMovies & TV2.13×
17Trader Joe'sShopping1.85×
18Planet FitnessSports1.82×
19RadioTechnology & Electronics1.78×
20Target CorporationShopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vinted audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vinted audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.15×
Luxury OrientationPREMIUM1.92×
Community OrientationOPEN1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vinted audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
Social Media UsageJOY0.94×
Convenience OrientationPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vinted's target market in United States?

Vinted's target market in United States covers an estimated 527,001 people, concentrated in California and New York.

02

What is the gender split and age of Vinted customers?

63.8% of the Vinted audience are female, 36.2% are male, with an average age of 33.0 years.

03

Which brands do Vinted fans like most?

Vinted fans show strongest brand affinity for Depop (49.27×), The RealReal (19.87×), and International education (17.28×) over the country average.

04

Where do Vinted fans live in United States?

Vinted fans in United States are most concentrated in California (reach ~30K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Vinted fans also like?

Beyond Vinted itself, the audience over-indexes on The RealReal (19.87×), International education (17.28×), Tradesy (25.87×), and Vintage clothing (3.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vintage fashion audiences in United States

See Vinted audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vinted. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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