Vinted Audience in United States
Vinted has an estimated audience of 279,124 people in United States. 61.7% are female, 38.3% are male, average age 35.0. Top regions: California, New York, Texas. Top brand affinities: Historic site, Queens College, City University of New York, UK garage, Fairy godmother, Japanese domestic market.
The average Vinted fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Historic site, Queens College, City University of New York, UK garage, with strongest over-indexing on Historic site (17.3× the country average). Demographically, the Vinted audience skews more female with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Vintage fashion
Demographics of Vinted fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 35.0 |
| Estimated audience size | 279,124 |
Audience persona
The typical Vinted fan in United States is more female, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 46,535 | 1.52× |
| New York | 28,391 | 1.82× |
| Texas | 24,143 | 1.01× |
| Florida | 21,886 | 1.16× |
| Illinois | 10,441 | 1.12× |
| Pennsylvania | 9,768 | 1.04× |
| New Jersey | 8,962 | 1.26× |
| Georgia | 8,535 | 0.99× |
| North Carolina | 8,347 | 0.99× |
| Virginia | 7,813 | 1.15× |
| Massachusetts | 7,796 | 1.42× |
| Washington | 7,544 | 1.35× |
| Ohio | 6,774 | 0.79× |
| Michigan | 5,543 | 0.76× |
| Maryland | 5,190 | 1.08× |
| Indiana | 4,954 | 0.97× |
| Tennessee | 4,605 | 0.82× |
| Arizona | 4,551 | 0.8× |
| Oregon | 4,500 | 1.41× |
| Colorado | 4,133 | 0.94× |
| Connecticut | 3,986 | 1.42× |
| Wisconsin | 3,719 | 0.89× |
| Missouri | 3,654 | 0.81× |
| Minnesota | 3,596 | 0.9× |
| South Carolina | 3,327 | 0.79× |
| Kentucky | 2,888 | 0.83× |
| Louisiana | 2,813 | 0.78× |
| Washington, District of Columbia | 2,684 | 3.2× |
| Nevada | 2,605 | 0.97× |
| Alabama | 2,426 | 0.62× |
| Utah | 2,423 | 0.97× |
| Oklahoma | 2,408 | 0.78× |
| Kansas | 1,867 | 0.85× |
| Iowa | 1,772 | 0.77× |
| Arkansas | 1,684 | 0.73× |
| Mississippi | 1,428 | 0.62× |
| Hawaii | 1,230 | 1.03× |
| Idaho | 1,119 | 0.8× |
| New Hampshire | 1,109 | 1.01× |
| New Mexico | 1,061 | 0.76× |
| Nebraska | 1,048 | 0.75× |
| Maine | 1,030 | 1.03× |
| Rhode Island | 1,016 | 1.14× |
| West Virginia | 987 | 0.76× |
| Delaware | 705 | 0.92× |
| Montana | 561 | 0.72× |
| Vermont | 556 | 1.13× |
| Alaska | 485 | 0.81× |
| South Dakota | 402 | 0.62× |
| North Dakota | 359 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 17.3× | Arts & Culture |
| Queens College, City University of New York | 11.93× | Business & Career |
| UK garage | 8.22× | Music & Radio |
| Fairy godmother | 9.83× | Literature |
| Japanese domestic market | 5.99× | Politics & Society |
| Goop | 6.67× | Internet & Social Media |
| Home equity | 2.25× | Home & Garden |
| Governor of Michigan | 8.4× | Politics & Society |
| Product design | 2.18× | Business & Career |
| Combat sport | 1.64× | Sports |
| Vocal harmony | 4.52× | Music & Radio |
| Bank account | 2.45× | Business & Career |
| The Gruffalo (film) | 17.98× | Movies & TV |
| El Hijo del Santo | 29.66× | Sports |
| headspace | 8.03× | Health |
| Hibachi | 6.69× | Food & Beverages |
| Google Home | 5.44× | Technology & Electronics |
| Grinch | 3.34× | Movies & TV |
| Wok | 5.32× | Food & Beverages |
| Joshua Jackson | 3.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.62 |
| Sustainability | BALANCE | 2.51 |
| Luxury Orientation | PREMIUM | 2.02 |
| Design Affinity | PREMIUM | 1.73 |
| Mindfulness | BALANCE | 1.46 |
| Pet Ownership | JOY | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 18.2% |
| Italy | 13.6% |
| Germany | 11.4% |
See Vinted audiences in other countries
More Vintage fashion audiences in United States
- Etsy (45,573,814)
- Vestiaire Collective (497,283)
- The Vintage Marketplace (388,895)
- Rokit (125,086)
- Sellpy (16,087)
Frequently asked questions
How many fans does Vinted have in United States?
Vinted has an estimated audience of 279,124 people in United States, concentrated in California and New York.
What is the gender split and age of Vinted fans?
61.7% of Vinted fans are female, 38.3% are male, with an average age of 35.0 years.
Which brands do Vinted fans like most?
Vinted fans show strongest brand affinity for Historic site (17.3×), Queens College, City University of New York (11.93×), and UK garage (8.22×) over the country average.
Where do Vinted fans live in United States?
Vinted fans in United States are most concentrated in California (reach 46,535), New York (reach 28,391), and Texas (reach 24,143). These three regions account for the largest share of the active audience.
What other brands do Vinted fans also like?
Beyond Vinted itself, the audience over-indexes on Queens College, City University of New York (11.93×), UK garage (8.22×), Fairy godmother (9.83×), and Japanese domestic market (5.99×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vinted. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.