Rascasse Audience Intelligence

Sellpy Target Market in United States

A data profile of the people who buy, follow and care about Sellpy in United States — modelled from more than twelve digital signal sources. Sellpy has an estimated audience of 14,710 people in United States.

#6among Vintage fashion in United States#13791among Brand in United States#3215in Fashion & Accessoires

The average Sellpy fan in United States is 30.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Depop, The RealReal, International education, with strongest over-indexing on Depop (65.59× the country average).

Demographically, the Sellpy audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Luxury Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sellpy fan in United States is more female, around 30.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Depop.

Category: Fashion & Accessoires · Type: Brand · Subtype: Vintage fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Sellpy profile in United States.

Audience size
15K
in United States
Gender
62.9%♀
37.1% male
Age
30.3
average years
Country rank
#134698
Brand in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sellpy

62.9% are female, 37.1% are male, average age 30.3.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Sellpy audience in United States
MetricValue
Female62.9%
Male37.1%
Average age30.3
Estimated audience size14,710
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Sellpy audience in United States
Age bracketShare%
16-1946%
20-2921%
30-3914%
40-4911%
50+8%
Fig. 04

Worldwide distribution

0.2%

of the worldwide Sellpy audience comes from United States.

Worldwide audience distribution share by country for Sellpy
CountryShare
Germany36.6%
Sweden35.4%
Finland6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sellpy audience in United States is strongest.

Fig. 05

Top regions by affinity

Sellpy customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia<1K2.41×
02New York~1K1.66×
03Vermont<1K1.30×
04Alaska<1K1.27×
05South Dakota<1K1.22×
06North Dakota<1K1.21×
07Montana<1K1.13×
08Rhode Island<1K1.08×
09Delaware<1K1.07×
10Maine<1K1.06×
11West Virginia<1K1.04×
12Hawaii<1K1.04×
13New Hampshire<1K1.03×
14California~2K1.00×
15Idaho<1K1.00×
16New Mexico<1K0.98×
17Nebraska<1K0.98×
18Connecticut<1K0.96×
19Mississippi<1K0.96×
20Massachusetts<1K0.95×
21Oregon<1K0.94×
22Arkansas<1K0.94×
23Kansas<1K0.93×
24New Jersey<1K0.92×
25Nevada<1K0.92×
26Iowa<1K0.92×
27Washington<1K0.91×
28Oklahoma<1K0.91×
29Utah<1K0.91×
30Louisiana<1K0.90×
31Kentucky<1K0.89×
32South Carolina<1K0.88×
33Alabama<1K0.88×
34Colorado<1K0.87×
35Florida<1K0.86×
36Illinois<1K0.86×
37Maryland<1K0.86×
38Wisconsin<1K0.86×
39Minnesota<1K0.86×
40Missouri<1K0.85×
41Georgia<1K0.84×
42Virginia<1K0.84×
43Tennessee<1K0.84×
44Indiana<1K0.84×
45Arizona<1K0.83×
46North Carolina<1K0.79×
47Michigan<1K0.79×
48Pennsylvania<1K0.77×
49Ohio<1K0.76×
50Texas<1K0.72×
Fig. 06

Affinity by region

Affinity by region — Sellpy, United States
0.72×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sellpy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sellpy audience
#·InterestCategoryAffinity×
01DepopFashion & Accessoires65.59×
02TradesyShopping34.25×
03The RealRealFashion & Accessoires26.29×
04International educationBusiness & Career17.28×
05Mulberry (company)Fashion & Accessoires14.73×
06malwarebytesTechnology & Electronics11.85×
07Emily RatajkowskiFashion & Accessoires8.04×
08Acne StudiosFashion & Accessoires7.09×
09Iced coffeeFood & Beverages5.35×
10Clinical trialHealth4.28×
11PandoraFashion & Accessoires4.24×
12Rick and MortyMovies & TV3.86×
13Vintage clothingFashion & Accessoires3.71×
14PoshmarkShopping3.35×
15ULTA BeautyBeauty & Wellness2.59×
16YouTube MusicInternet & Social Media2.50×
17BeetlejuiceMovies & TV2.49×
18Planet FitnessSports2.18×
19Trader Joe'sShopping1.74×
20Target CorporationShopping1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sellpy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sellpy audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.01×
Community OrientationOPEN1.75×
MindfulnessBALANCE1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sellpy audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.71×
Convenience OrientationPREMIUM0.94×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sellpy's target market in United States?

Sellpy's target market in United States covers an estimated 14,710 people, concentrated in California and New York.

02

What is the gender split and age of Sellpy customers?

62.9% of the Sellpy audience are female, 37.1% are male, with an average age of 30.3 years.

03

Which brands do Sellpy fans like most?

Sellpy fans show strongest brand affinity for Depop (65.59×), The RealReal (26.29×), and International education (17.28×) over the country average.

04

Where do Sellpy fans live in United States?

Sellpy fans in United States are most concentrated in California (reach ~2K), New York (reach ~1K), and Texas (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Sellpy fans also like?

Beyond Sellpy itself, the audience over-indexes on The RealReal (26.29×), International education (17.28×), Tradesy (34.25×), and Vintage clothing (3.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vintage fashion audiences in United States

See Sellpy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sellpy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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