A data profile of the people who buy, follow and care about Sellpy in Sweden — modelled from more than twelve digital signal sources. Sellpy has an estimated audience of 2,788,316 people in Sweden.
Sellpy has an estimated audience of 2,788,316 people in Sweden. 67.6% are female, 32.4% are male, average age 38.2. Top brand affinities: Local news, Vintage clothing, Biltema, Iittala, Victoria Beckham.
Top brand affinities include Local news, Vintage clothing, Biltema, with strongest over-indexing on Local news (4.7× the country average).
Demographically, the Sellpy audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
The typical Sellpy fan in Sweden is more female, around 38.2 years old, with strong Design Affinity tendencies and a notable affinity for Local news.
The key figures that characterise the Sellpy profile in Sweden.
67.6% are female, 32.4% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 38.2 |
| Estimated audience size | 2,788,316 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 19% | |
| 30-39 | 15% | |
| 40-49 | 18% | |
| 50+ | 22% |
The strongest cross-interests of the Sellpy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Our Legacy | Fashion & Accessoires | 15.71× | ||
| 02 | Victoria Beckham | Fashion & Accessoires | 9.52× | ||
| 03 | Zimmermann | Home & Garden | 6.57× | ||
| 04 | Bespoke tailoring | Fashion & Accessoires | 5.93× | ||
| 05 | Harry Styles | Music & Radio | 5.59× | ||
| 06 | Local news | News | 4.70× | ||
| 07 | Iittala | Home & Garden | 4.68× | ||
| 08 | Vintage clothing | Fashion & Accessoires | 3.91× | ||
| 09 | Millie Bobby Brown | Movies & TV | 3.09× | ||
| 10 | Jotex | Shopping | 3.02× | ||
| 11 | Designer clothing | Fashion & Accessoires | 2.80× | ||
| 12 | YouTube Music | Internet & Social Media | 2.58× | ||
| 13 | Uniqlo | Shopping | 2.50× | ||
| 14 | Handmade jewelry | Fashion & Accessoires | 2.24× | ||
| 15 | Flea market | Home & Garden | 2.07× | ||
| 16 | Crochet | Home & Garden | 1.74× | ||
| 17 | KappAhl | Fashion & Accessoires | 1.65× | ||
| 18 | Drop shipping | Shopping | 1.63× | ||
| 19 | Biltema | Business & Career | 1.52× | ||
| 20 | Circle K | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.48× | |
| Early Adopter Mentality | POWER | 1.44× | |
| Sustainability | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.75× | |
| Convenience Orientation | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Sellpy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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