A data profile of the people who buy, follow and care about Flea market in Sweden — modelled from more than twelve digital signal sources. Flea market has an estimated audience of 1,134,948 people in Sweden.
Flea market has an estimated audience of 1,134,948 people in Sweden. 73.1% are female, 26.9% are male, average age 43.7. Top brand affinities: Vintage, Landscape design, Hemnet, Used good, Sewing machine.
Top brand affinities include Vintage, Landscape design, Hemnet, with strongest over-indexing on Vintage (5.64× the country average).
Demographically, the Flea market audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Creativity.
The typical Flea market fan in Sweden is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Vintage.
The key figures that characterise the Flea market profile in Sweden.
73.1% are female, 26.9% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 43.7 |
| Estimated audience size | 1,134,948 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 34% |
of the worldwide Flea market audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 17.5% |
| Germany | 5.0% |
The strongest cross-interests of the Flea market audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vintage | Fashion & Accessoires | 5.64× | ||
| 02 | Mid-century modern | Home & Garden | 5.19× | ||
| 03 | Used good | Politics & Society | 4.64× | ||
| 04 | Landscape design | Business & Career | 4.48× | ||
| 05 | Succulent plant | Home & Garden | 4.13× | ||
| 06 | Knitting needle | Fashion & Accessoires | 3.95× | ||
| 07 | Sewing machine | Home & Garden | 3.92× | ||
| 08 | Pattern (sewing) | Home & Garden | 3.60× | ||
| 09 | Vintage clothing | Fashion & Accessoires | 3.28× | ||
| 10 | Handmade | Home & Garden | 3.17× | ||
| 11 | Danish design | Home & Garden | 2.82× | ||
| 12 | Yarn | Fashion & Accessoires | 2.75× | ||
| 13 | Crochet | Home & Garden | 2.74× | ||
| 14 | Knitting | Home & Garden | 2.42× | ||
| 15 | JYSK | Home & Garden | 2.30× | ||
| 16 | Renovation | Home & Garden | 2.29× | ||
| 17 | Sellpy | Fashion & Accessoires | 2.07× | ||
| 18 | Hemnet | Home & Garden | 1.82× | ||
| 19 | Pets | Pets & Animals | 1.68× | ||
| 20 | Tradera | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.28× | |
| Creativity | OPEN | 1.09× | |
| Urban Lifestyle | OPEN | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.84× | |
| Design Affinity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Flea market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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