A data profile of the people who buy, follow and care about Pattern (sewing) in Sweden — modelled from more than twelve digital signal sources. Pattern (sewing) has an estimated audience of 1,129,098 people in Sweden.
Pattern (sewing) has an estimated audience of 1,129,098 people in Sweden. 76.0% are female, 24.0% are male, average age 47.1. Top brand affinities: Sewing machine, Biltema, Do it yourself (DIY), Hemnet, Sveriges Television.
Top brand affinities include Sewing machine, Biltema, Do it yourself (DIY), with strongest over-indexing on Sewing machine (7.61× the country average).
Demographically, the Pattern (sewing) audience skews more female with an average age of 47.1, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
The typical Pattern (sewing) fan in Sweden is more female, around 47.1 years old, with strong DIY Mentality tendencies and a notable affinity for Sewing machine.
The key figures that characterise the Pattern (sewing) profile in Sweden.
76.0% are female, 24.0% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 76.0% |
| Male | 24.0% |
| Average age | 47.1 |
| Estimated audience size | 1,129,098 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 43% |
of the worldwide Pattern (sewing) audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 11.6% |
| Japan | 8.5% |
| Brazil | 6.8% |
The strongest cross-interests of the Pattern (sewing) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sewing machine | Home & Garden | 7.61× | ||
| 02 | Wholesale | Fashion & Accessoires | 5.42× | ||
| 03 | Ravelry | Internet & Social Media | 4.53× | ||
| 04 | Weaving | Fashion & Accessoires | 4.52× | ||
| 05 | Jotex | Shopping | 4.01× | ||
| 06 | Vintage clothing | Fashion & Accessoires | 4.00× | ||
| 07 | Bestseller | Literature | 3.76× | ||
| 08 | Uniqlo | Shopping | 3.63× | ||
| 09 | Flea market | Home & Garden | 3.60× | ||
| 10 | Handmade jewelry | Fashion & Accessoires | 3.48× | ||
| 11 | Do it yourself (DIY) | Home & Garden | 3.15× | ||
| 12 | Crochet | Home & Garden | 2.79× | ||
| 13 | Hobby | Home & Garden | 2.76× | ||
| 14 | Knitting | Home & Garden | 2.30× | ||
| 15 | Biltema | Business & Career | 2.10× | ||
| 16 | JYSK | Home & Garden | 2.00× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.94× | ||
| 18 | Hemnet | Home & Garden | 1.91× | ||
| 19 | Gina Tricot | Fashion & Accessoires | 1.91× | ||
| 20 | Sveriges Television | Technology & Electronics | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.93× | |
| Price Sensitivity | PREMIUM | 1.87× | |
| Design Affinity | PREMIUM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 0.81× | |
| Convenience Orientation | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Pattern (sewing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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