A data profile of the people who buy, follow and care about Pattern (sewing) in Spain — modelled from more than twelve digital signal sources. Pattern (sewing) has an estimated audience of 2,318,056 people in Spain.
Pattern (sewing) has an estimated audience of 2,318,056 people in Spain. 81.6% are female, 18.4% are male, average age 46.5. Top brand affinities: Sewing, Sewing machine, Max Mara, Knitting, Luck.
Top brand affinities include Sewing, Sewing machine, Max Mara, with strongest over-indexing on Sewing (8.78× the country average).
Demographically, the Pattern (sewing) audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Design Affinity, Creativity.
The typical Pattern (sewing) fan in Spain is more female, around 46.5 years old, with strong Design Affinity tendencies and a notable affinity for Sewing.
The key figures that characterise the Pattern (sewing) profile in Spain.
81.6% are female, 18.4% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 81.6% |
| Male | 18.4% |
| Average age | 46.5 |
| Estimated audience size | 2,318,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 28% | |
| 50+ | 37% |
of the worldwide Pattern (sewing) audience comes from Spain.
| Country | Share |
|---|---|
| United States | 11.6% |
| Japan | 8.5% |
| Brazil | 6.8% |
The strongest cross-interests of the Pattern (sewing) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Machine embroidery | Home & Garden | 12.42× | ||
| 02 | Sewing machine | Home & Garden | 9.02× | ||
| 03 | Sewing | Home & Garden | 8.78× | ||
| 04 | Maison Margiela | Fashion & Accessoires | 8.65× | ||
| 05 | Quilting | Home & Garden | 7.71× | ||
| 06 | Max Mara | Fashion & Accessoires | 7.20× | ||
| 07 | Blanket | Home & Garden | 6.47× | ||
| 08 | Luck | Health | 5.65× | ||
| 09 | Porcelain | Home & Garden | 4.92× | ||
| 10 | Embroidery | Home & Garden | 4.81× | ||
| 11 | Flower bouquet | Home & Garden | 4.73× | ||
| 12 | Diary | Kids & Family | 4.36× | ||
| 13 | Knitting | Home & Garden | 4.19× | ||
| 14 | Crochet | Home & Garden | 3.61× | ||
| 15 | Tradition | Politics & Society | 3.04× | ||
| 16 | Brico Dépôt | Shopping | 2.96× | ||
| 17 | Home improvement | Home & Garden | 2.21× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 2.20× | ||
| 19 | Crafts | Home & Garden | 1.97× | ||
| 20 | IKEA | Home & Garden | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.32× | |
| Creativity | OPEN | 2.24× | |
| Tradition | CONSERVATISM | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Social Media Usage | JOY | 0.91× | |
| Risk Appetite | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Pattern (sewing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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