A data profile of the people who buy, follow and care about Biltema in Sweden — modelled from more than twelve digital signal sources. Biltema has an estimated audience of 7,617,132 people in Sweden.
Biltema has an estimated audience of 7,617,132 people in Sweden. 59.0% are female, 41.0% are male, average age 48.0. Top brand affinities: Clas Ohlson, Bauhaus, IKEA, Sveriges Television, Bingolotto.
Top brand affinities include Clas Ohlson, Bauhaus, IKEA, with strongest over-indexing on Clas Ohlson (3.04× the country average).
Demographically, the Biltema audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
The typical Biltema fan in Sweden is more female, around 48.0 years old, with strong Design Affinity tendencies and a notable affinity for Clas Ohlson.
The key figures that characterise the Biltema profile in Sweden.
59.0% are female, 41.0% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 48.0 |
| Estimated audience size | 7,617,132 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 10% | |
| 30-39 | 12% | |
| 40-49 | 21% | |
| 50+ | 48% |
The strongest cross-interests of the Biltema audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bingolotto | Movies & TV | 4.15× | ||
| 02 | Bauhaus | Shopping | 3.92× | ||
| 03 | AliExpress | Shopping | 3.37× | ||
| 04 | Ullared | Shopping | 3.20× | ||
| 05 | Clas Ohlson | Shopping | 3.04× | ||
| 06 | Ellos | Shopping | 2.89× | ||
| 07 | KappAhl | Fashion & Accessoires | 2.18× | ||
| 08 | IKEA | Home & Garden | 2.01× | ||
| 09 | JYSK | Home & Garden | 2.01× | ||
| 10 | Willys | Shopping | 1.99× | ||
| 11 | Sveriges Television | Technology & Electronics | 1.97× | ||
| 12 | Tradera | Shopping | 1.97× | ||
| 13 | Swedbank | Business & Career | 1.91× | ||
| 14 | Elgiganten | Shopping | 1.83× | ||
| 15 | Ice Hockey World Championships | Sports | 1.80× | ||
| 16 | Nordea | Business & Career | 1.65× | ||
| 17 | Alcoholic beverages | Food & Beverages | 1.63× | ||
| 18 | Boozt | Shopping | 1.63× | ||
| 19 | Handelsbanken | News | 1.61× | ||
| 20 | Vehicles | Cars & Mobility | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.70× | |
| Urban Lifestyle | OPEN | 1.63× | |
| Patriotism | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.93× | |
| Travelling | THRILL | 1.07× | |
| Healthy Lifestyle | BALANCE | 1.30× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Biltema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.