A data profile of the people who buy, follow and care about Nordea in Sweden — modelled from more than twelve digital signal sources. Nordea has an estimated audience of 6,170,461 people in Sweden.
Nordea has an estimated audience of 6,170,461 people in Sweden. 53.2% are female, 46.8% are male, average age 49.6. Top brand affinities: Swedbank, Danske Bank, Django Unchained, Systembolaget, Sveriges Television.
Top brand affinities include Swedbank, Danske Bank, Django Unchained, with strongest over-indexing on Swedbank (12.19× the country average).
Demographically, the Nordea audience skews balanced with an average age of 49.6, and over-indexes on personality traits such as Family Orientation, Career Orientation.
The typical Nordea fan in Sweden is balanced, around 49.6 years old, with strong Family Orientation tendencies and a notable affinity for Swedbank.
The key figures that characterise the Nordea profile in Sweden.
53.2% are female, 46.8% are male, average age 49.6.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 49.6 |
| Estimated audience size | 6,170,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 10% | |
| 30-39 | 13% | |
| 40-49 | 20% | |
| 50+ | 53% |
The strongest cross-interests of the Nordea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Django Unchained | Movies & TV | 18.90× | ||
| 02 | Brooklyn Nine-Nine | Movies & TV | 14.50× | ||
| 03 | Swedbank | Business & Career | 12.19× | ||
| 04 | Kill Bill | Movies & TV | 12.08× | ||
| 05 | Idris Elba | Movies & TV | 11.72× | ||
| 06 | Danske Bank | Business & Career | 6.52× | ||
| 07 | Retail banking | Business & Career | 4.83× | ||
| 08 | Jotex | Shopping | 3.97× | ||
| 09 | Vattenfall | Home & Garden | 3.40× | ||
| 10 | Pension | Business & Career | 3.27× | ||
| 11 | Systembolaget | Shopping | 2.04× | ||
| 12 | Dinner | Food & Beverages | 1.87× | ||
| 13 | Sveriges Television | Technology & Electronics | 1.83× | ||
| 14 | Tele2 | Technology & Electronics | 1.71× | ||
| 15 | Biltema | Business & Career | 1.65× | ||
| 16 | Scandinavia | Travel & Leisure | 1.61× | ||
| 17 | Lidl | Shopping | 1.58× | ||
| 18 | Vacations | Travel & Leisure | 1.58× | ||
| 19 | Elgiganten | Shopping | 1.56× | ||
| 20 | Apartment | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.35× | |
| Career Orientation | POWER | 1.34× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.69× | |
| Pet Ownership | JOY | 0.82× | |
| Creativity | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Nordea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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