A data profile of the people who buy, follow and care about Nordea in Norway — modelled from more than twelve digital signal sources. Nordea has an estimated audience of 1,096,398 people in Norway.
Nordea has an estimated audience of 1,096,398 people in Norway. 51.0% are female, 49.0% are male, average age 43.2. Top brand affinities: Danske Bank, Deutsche Bank, Biltema, Dinner, Apartment.
Top brand affinities include Danske Bank, Deutsche Bank, Biltema, with strongest over-indexing on Danske Bank (31.57× the country average).
Demographically, the Nordea audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Nordea fan in Norway is balanced, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Danske Bank.
The key figures that characterise the Nordea profile in Norway.
51.0% are female, 49.0% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 43.2 |
| Estimated audience size | 1,096,398 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 34% |
The strongest cross-interests of the Nordea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Danske Bank | Business & Career | 31.57× | ||
| 02 | Deutsche Bank | Business & Career | 8.22× | ||
| 03 | Volvo XC90 | Cars & Mobility | 7.73× | ||
| 04 | Heat pump | Home & Garden | 3.15× | ||
| 05 | Tromsø | Travel & Leisure | 3.05× | ||
| 06 | Dinner | Food & Beverages | 2.98× | ||
| 07 | Facebook Messenger | Internet & Social Media | 2.50× | ||
| 08 | Vacations | Travel & Leisure | 2.20× | ||
| 09 | Apartment | Business & Career | 2.18× | ||
| 10 | Foodie | Food & Beverages | 2.13× | ||
| 11 | Spar (retailer) | Shopping | 2.02× | ||
| 12 | Desserts | Food & Beverages | 1.87× | ||
| 13 | Biltema | Business & Career | 1.81× | ||
| 14 | Pizza | Food & Beverages | 1.81× | ||
| 15 | Psychology | Business & Career | 1.80× | ||
| 16 | JYSK | Home & Garden | 1.78× | ||
| 17 | Family | Kids & Family | 1.62× | ||
| 18 | Nature | Home & Garden | 1.62× | ||
| 19 | Education | Business & Career | 1.58× | ||
| 20 | Flower | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.48× | |
| Quality Awareness | PREMIUM | 1.35× | |
| Mindfulness | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Creativity | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Nordea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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