A data profile of the people who buy, follow and care about Facebook Messenger in Norway — modelled from more than twelve digital signal sources. Facebook Messenger has an estimated audience of 768,643 people in Norway.
Facebook Messenger has an estimated audience of 768,643 people in Norway. 51.6% are female, 48.4% are male, average age 42.3. Top brand affinities: WhatsApp, Google, Pinterest, Instant messaging, Snapchat.
Top brand affinities include WhatsApp, Google, Pinterest, with strongest over-indexing on WhatsApp (14.56× the country average).
Demographically, the Facebook Messenger audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Facebook Messenger fan in Norway is balanced, around 42.3 years old, with strong Travelling tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Facebook Messenger profile in Norway.
51.6% are female, 48.4% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 42.3 |
| Estimated audience size | 768,643 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Facebook Messenger audience comes from Norway.
| Country | Share |
|---|---|
| United States | 24.2% |
| Philippines | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Facebook Messenger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viber | Internet & Social Media | 16.01× | ||
| 02 | Internet & Social Media | 14.56× | |||
| 03 | Instant messaging | Internet & Social Media | 6.39× | ||
| 04 | Self-esteem | Health | 5.38× | ||
| 05 | Snapchat | Internet & Social Media | 5.17× | ||
| 06 | Internet & Social Media | 4.23× | |||
| 07 | X | Internet & Social Media | 3.31× | ||
| 08 | Quality of life | Health | 2.89× | ||
| 09 | Internet & Social Media | 2.83× | |||
| 10 | Medicine | Business & Career | 2.59× | ||
| 11 | Strength training | Sports | 2.52× | ||
| 12 | Nordea | Business & Career | 2.50× | ||
| 13 | Organic food | Food & Beverages | 2.46× | ||
| 14 | TikTok | Internet & Social Media | 2.30× | ||
| 15 | Beauty salons | Beauty & Wellness | 2.29× | ||
| 16 | Telenor | Technology & Electronics | 1.96× | ||
| 17 | Norsk Tipping | Games | 1.76× | ||
| 18 | House | Home & Garden | 1.58× | ||
| 19 | NRK | Movies & TV | 1.54× | ||
| 20 | Business | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.45× | |
| Social Media Usage | JOY | 1.09× | |
| Patriotism | CONSERVATISM | 0.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Social Media Usage | JOY | 1.09× | |
| Travelling | THRILL | 1.45× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Facebook Messenger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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