A data profile of the people who buy, follow and care about Nordnet in Norway — modelled from more than twelve digital signal sources. Nordnet has an estimated audience of 626,522 people in Norway.
Nordnet has an estimated audience of 626,522 people in Norway. 8.6% are female, 91.4% are male, average age 43.8. Top brand affinities: LinkedIn, Renewable energy, Innovation, Tesla Motors, Mortgage loans.
Top brand affinities include LinkedIn, Renewable energy, Innovation, with strongest over-indexing on LinkedIn (2.9× the country average).
Demographically, the Nordnet audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.
The typical Nordnet fan in Norway is more male, around 43.8 years old, with strong Risk Appetite tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Nordnet profile in Norway.
8.6% are female, 91.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 8.6% |
| Male | 91.4% |
| Average age | 43.8 |
| Estimated audience size | 626,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 33% | |
| 50+ | 24% |
The strongest cross-interests of the Nordnet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Day trader | Business & Career | 5.82× | ||
| 02 | The Wall Street Journal | News | 4.90× | ||
| 03 | Business school | Business & Career | 3.82× | ||
| 04 | Innovation | Business & Career | 3.36× | ||
| 05 | Renewable energy | Business & Career | 3.20× | ||
| 06 | Sports betting | Games | 3.15× | ||
| 07 | Breitling | Fashion & Accessoires | 2.94× | ||
| 08 | Internet & Social Media | 2.90× | |||
| 09 | Rolex | Fashion & Accessoires | 2.14× | ||
| 10 | Mortgage loans | Business & Career | 1.97× | ||
| 11 | Home automation | Technology & Electronics | 1.97× | ||
| 12 | Tesla Motors | Cars & Mobility | 1.88× | ||
| 13 | Real estate investing | Business & Career | 1.86× | ||
| 14 | Land Rover | Cars & Mobility | 1.83× | ||
| 15 | Hybrid electric vehicle | Cars & Mobility | 1.81× | ||
| 16 | PGA Tour | Sports | 1.77× | ||
| 17 | Solar energy | Home & Garden | 1.75× | ||
| 18 | Peugeot | Cars & Mobility | 1.65× | ||
| 19 | Audi e-tron | Cars & Mobility | 1.65× | ||
| 20 | Entrepreneurship | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 5.82× | |
| Convenience Orientation | PREMIUM | 1.97× | |
| Early Adopter Mentality | POWER | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.46× | |
| Price Sensitivity | PREMIUM | 0.64× | |
| Creativity | OPEN | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Nordnet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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