A data profile of the people who buy, follow and care about LinkedIn in Norway — modelled from more than twelve digital signal sources. LinkedIn has an estimated audience of 794,193 people in Norway.
LinkedIn has an estimated audience of 794,193 people in Norway. 53.1% are female, 46.9% are male, average age 41.8. Top brand affinities: Finansavisen, Recruitment, Google, Finance, Chat GPT.
Top brand affinities include Finansavisen, Recruitment, Google, with strongest over-indexing on Finansavisen (3.34× the country average).
Demographically, the LinkedIn audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Social Media Usage.
The typical LinkedIn fan in Norway is balanced, around 41.8 years old, with strong Social Media Usage tendencies and a notable affinity for Finansavisen.
The key figures that characterise the LinkedIn profile in Norway.
53.1% are female, 46.9% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 41.8 |
| Estimated audience size | 794,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide LinkedIn audience comes from Norway.
| Country | Share |
|---|---|
| China | 34.9% |
| United States | 5.6% |
| India | 2.2% |
The strongest cross-interests of the LinkedIn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Java (programming language) | Technology & Electronics | 8.61× | ||
| 02 | Recruitment | Business & Career | 8.07× | ||
| 03 | Manpower | Business & Career | 8.07× | ||
| 04 | Master of Business Administration | Business & Career | 6.29× | ||
| 05 | Data analysis | Technology & Electronics | 5.86× | ||
| 06 | Det Norske Veritas | Business & Career | 5.60× | ||
| 07 | Human resource management | Business & Career | 5.45× | ||
| 08 | Computer security | Business & Career | 4.20× | ||
| 09 | Educational technology | Business & Career | 3.69× | ||
| 10 | Job | Business & Career | 3.64× | ||
| 11 | Digital marketing | Business & Career | 3.52× | ||
| 12 | Finansavisen | Business & Career | 3.34× | ||
| 13 | Finance | Business & Career | 3.31× | ||
| 14 | Visma | Technology & Electronics | 3.05× | ||
| 15 | Nordnet | Business & Career | 2.90× | ||
| 16 | Leadership | Business & Career | 2.88× | ||
| 17 | Chat GPT | Technology & Electronics | 2.38× | ||
| 18 | Investment | Business & Career | 2.05× | ||
| 19 | Dagens Næringsliv | Business & Career | 2.03× | ||
| 20 | Internet & Social Media | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.27× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for LinkedIn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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