Rascasse Audience Intelligence

Tesla Motors Target Market in Norway

A data profile of the people who buy, follow and care about Tesla Motors in Norway — modelled from more than twelve digital signal sources. Tesla Motors has an estimated audience of 1,129,872 people in Norway.

Tesla Motors has an estimated audience of 1,129,872 people in Norway. 35.1% are female, 64.9% are male, average age 44.6. Top brand affinities: Biltema, Finn, Tesla Model X, Plug-in hybrid, Finansavisen.

Top brand affinities include Biltema, Finn, Tesla Model X, with strongest over-indexing on Biltema (1.82× the country average).

Demographically, the Tesla Motors audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Social Media Usage, Travelling.

The typical Tesla Motors fan in Norway is more male, around 44.6 years old, with strong Social Media Usage tendencies and a notable affinity for Biltema.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Tesla Motors profile in Norway.

Audience size
1.1M
in Norway
Gender
35.1%
64.9% male
Age
44.6
average years
Country rank
#229
Brand in Norway
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tesla Motors

35.1% are female, 64.9% are male, average age 44.6.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Tesla Motors audience in Norway
MetricValue
Female35.1%
Male64.9%
Average age44.6
Estimated audience size1,129,872
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Tesla Motors audience in Norway
Age bracketShare%
16-1912%
20-2915%
30-3916%
40-4923%
50+35%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Tesla Motors audience comes from Norway.

Worldwide audience distribution share by country for Tesla Motors
CountryShare
United States24.9%
Germany5.9%
France5.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tesla Motors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tesla Motors audience
#·InterestCategoryAffinity×
01Tesla Model XCars & Mobility6.99×
02Tesla Model SCars & Mobility6.27×
03Battery electric vehicleCars & Mobility6.00×
04Nissan LeafCars & Mobility5.13×
05Hybrid electric vehicleCars & Mobility4.61×
06Used carCars & Mobility4.10×
07Family carCars & Mobility4.10×
08Tesla Model YCars & Mobility4.05×
09Plug-in hybridCars & Mobility3.89×
10Electric motorCars & Mobility3.81×
11Škoda AutoCars & Mobility3.52×
12Electric vehicleCars & Mobility3.17×
13HybridsCars & Mobility3.01×
14FinnCars & Mobility2.67×
15Tesla SuperchargerCars & Mobility2.67×
16FinansavisenBusiness & Career2.61×
17SUVsCars & Mobility2.61×
18BoatsCars & Mobility1.86×
19BiltemaBusiness & Career1.82×
20AutomobilesCars & Mobility1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tesla Motors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Tesla Motors audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.33×
TravellingTHRILL0.72×
PatriotismCONSERVATISM0.21×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Tesla Motors audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.21×
TravellingTHRILL0.72×
Social Media UsageJOY1.33×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Norway who actively search for Tesla Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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