A data profile of the people who buy, follow and care about Nordnet in Denmark — modelled from more than twelve digital signal sources. Nordnet has an estimated audience of 764,609 people in Denmark.
Nordnet has an estimated audience of 764,609 people in Denmark. 15.3% are female, 84.7% are male, average age 42.3. Top brand affinities: Elgiganten, Innovation, FIFA World Cup, Mortgage loans, Airbnb.
Top brand affinities include Elgiganten, Innovation, FIFA World Cup, with strongest over-indexing on Elgiganten (1.53× the country average).
Demographically, the Nordnet audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Nordnet fan in Denmark is more male, around 42.3 years old, with strong Career Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Nordnet profile in Denmark.
15.3% are female, 84.7% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 15.3% |
| Male | 84.7% |
| Average age | 42.3 |
| Estimated audience size | 764,609 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 32% | |
| 50+ | 17% |
The strongest cross-interests of the Nordnet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Career development | Business & Career | 3.09× | ||
| 02 | Innovation | Business & Career | 3.01× | ||
| 03 | Online banking | Business & Career | 2.80× | ||
| 04 | Mortgage loans | Business & Career | 2.64× | ||
| 05 | Sustainable energy | Home & Garden | 2.59× | ||
| 06 | CNN | Movies & TV | 2.35× | ||
| 07 | Stock market | Business & Career | 2.35× | ||
| 08 | Tour de France | Sports | 2.25× | ||
| 09 | Tesla Motors | Cars & Mobility | 2.09× | ||
| 10 | Facebook Messenger | Internet & Social Media | 2.03× | ||
| 11 | Renewable energy | Business & Career | 2.03× | ||
| 12 | Airbnb | Travel & Leisure | 1.85× | ||
| 13 | SUVs | Cars & Mobility | 1.72× | ||
| 14 | Formula One | Sports | 1.69× | ||
| 15 | Entrepreneurship | Business & Career | 1.68× | ||
| 16 | FIFA World Cup | Sports | 1.62× | ||
| 17 | Podcast | Music & Radio | 1.62× | ||
| 18 | UEFA Champions League | Sports | 1.54× | ||
| 19 | Elgiganten | Shopping | 1.53× | ||
| 20 | Beer | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.69× | |
| Early Adopter Mentality | POWER | 1.82× | |
| Sustainability | BALANCE | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Mindfulness | BALANCE | 0.71× | |
| Extroversion | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Nordnet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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