A data profile of the people who buy, follow and care about Facebook Messenger in Denmark — modelled from more than twelve digital signal sources. Facebook Messenger has an estimated audience of 951,778 people in Denmark.
Facebook Messenger has an estimated audience of 951,778 people in Denmark. 52.0% are female, 48.0% are male, average age 43.9. Top brand affinities: WhatsApp, Instant messaging, Viber, Latin, Wolt.
Top brand affinities include WhatsApp, Instant messaging, Viber, with strongest over-indexing on WhatsApp (20.04× the country average).
Demographically, the Facebook Messenger audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Facebook Messenger fan in Denmark is balanced, around 43.9 years old, with strong Travelling tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Facebook Messenger profile in Denmark.
52.0% are female, 48.0% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 43.9 |
| Estimated audience size | 951,778 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Facebook Messenger audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 24.2% |
| Philippines | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Facebook Messenger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viber | Internet & Social Media | 33.47× | ||
| 02 | LiveChat | Technology & Electronics | 22.55× | ||
| 03 | Internet & Social Media | 20.04× | |||
| 04 | Indian Premier League | Sports | 11.45× | ||
| 05 | Skype | Internet & Social Media | 10.88× | ||
| 06 | Instant messaging | Internet & Social Media | 9.84× | ||
| 07 | Latin | Politics & Society | 8.23× | ||
| 08 | Wolt | Food & Beverages | 5.39× | ||
| 09 | Internet & Social Media | 5.26× | |||
| 10 | Online chat | Technology & Electronics | 5.19× | ||
| 11 | Viral marketing | Business & Career | 4.79× | ||
| 12 | Web application | Technology & Electronics | 4.20× | ||
| 13 | NASDAQ | Business & Career | 3.06× | ||
| 14 | Snapchat | Internet & Social Media | 2.97× | ||
| 15 | Internet & Social Media | 2.26× | |||
| 16 | Internet & Social Media | 2.13× | |||
| 17 | Medicine | Business & Career | 1.89× | ||
| 18 | X | Internet & Social Media | 1.87× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.74× | ||
| 20 | TikTok | Internet & Social Media | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.54× | |
| Social Media Usage | JOY | 1.34× | |
| Patriotism | CONSERVATISM | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 1.34× | |
| Travelling | THRILL | 1.54× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Facebook Messenger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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