A data profile of the people who buy, follow and care about Beer in Denmark — modelled from more than twelve digital signal sources. Beer has an estimated audience of 1,427,071 people in Denmark.
Beer has an estimated audience of 1,427,071 people in Denmark. 46.4% are female, 53.6% are male, average age 46.2. Top brand affinities: Draught beer, Nordnet, Ældre Sagen, Microwave oven, Hand washing.
Top brand affinities include Draught beer, Nordnet, Ældre Sagen, with strongest over-indexing on Draught beer (3.08× the country average).
Demographically, the Beer audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
The typical Beer fan in Denmark is balanced, around 46.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Draught beer.
The key figures that characterise the Beer profile in Denmark.
46.4% are female, 53.6% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 46.2 |
| Estimated audience size | 1,427,071 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Beer audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 5.9% |
| Italy | 5.5% |
The strongest cross-interests of the Beer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beer sommelier | Food & Beverages | 3.37× | ||
| 02 | Draught beer | Food & Beverages | 3.08× | ||
| 03 | Beef tenderloin | Food & Beverages | 2.36× | ||
| 04 | Mulled wine | Food & Beverages | 2.36× | ||
| 05 | Carpaccio | Food & Beverages | 2.20× | ||
| 06 | Flensburger | Food & Beverages | 2.07× | ||
| 07 | Hand washing | Home & Garden | 2.04× | ||
| 08 | Dessert wine | Food & Beverages | 1.98× | ||
| 09 | Influenza | Health | 1.92× | ||
| 10 | Tablecloth | Home & Garden | 1.82× | ||
| 11 | Alloy wheel | Cars & Mobility | 1.75× | ||
| 12 | Richard Gere | Movies & TV | 1.69× | ||
| 13 | Food processing | Food & Beverages | 1.68× | ||
| 14 | NetBank | Business & Career | 1.62× | ||
| 15 | Microwave oven | Home & Garden | 1.61× | ||
| 16 | Ældre Sagen | Politics & Society | 1.55× | ||
| 17 | Nordnet | Business & Career | 1.53× | ||
| 18 | Cabbage | Food & Beverages | 1.53× | ||
| 19 | Arthritis awareness | Health | 1.53× | ||
| 20 | Skansen | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.46× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Luxury Orientation | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Travelling | THRILL | 0.76× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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