A data profile of the people who buy, follow and care about Beer in Argentina — modelled from more than twelve digital signal sources. Beer has an estimated audience of 2,551,594 people in Argentina.
Beer has an estimated audience of 2,551,594 people in Argentina. 55.8% are female, 44.2% are male, average age 37.3. Top brand affinities: Cerveza Santa Fe, Miller Brewing Company, Molson Coors Brewing Company.
Top brand affinities include Cerveza Santa Fe, Miller Brewing Company, Molson Coors Brewing Company, with strongest over-indexing on Cerveza Santa Fe (1.58× the country average).
Demographically, the Beer audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Indulgence.
The typical Beer fan in Argentina is more female, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Cerveza Santa Fe.
The key figures that characterise the Beer profile in Argentina.
55.8% are female, 44.2% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 37.3 |
| Estimated audience size | 2,551,594 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Beer audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 5.9% |
| Italy | 5.5% |
The strongest cross-interests of the Beer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miller Brewing Company | Food & Beverages | 1.80× | ||
| 02 | Molson Coors Brewing Company | Food & Beverages | 1.69× | ||
| 03 | Cerveza Santa Fe | Brand | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.04× | |
| Indulgence | JOY | 1.03× | |
| Career Orientation | POWER | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.73× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Design Affinity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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