A data profile of the people who buy, follow and care about Beer in Portugal — modelled from more than twelve digital signal sources. Beer has an estimated audience of 2,472,389 people in Portugal.
The average Beer fan in Portugal is 45.2 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Drinking, Alcohol, Brewery, with strongest over-indexing on Drinking (2.26× the country average).
Demographically, the Beer audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 20 regions tracked by Rascasse.
The typical Beer fan in Portugal is balanced, around 45.2 years old, with strong Creativity tendencies and a notable affinity for Drinking.
The key figures that characterise the Beer profile in Portugal.
50.9% are female, 49.1% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 45.2 |
| Estimated audience size | 2,472,389 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Beer audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 5.9% |
| Italy | 5.5% |
Where the Beer audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~2M | 2.96× | |
| 02 | Faro District | ~400K | 2.22× | |
| 03 | Madeira | ~100K | 2.05× | |
| 04 | Porto District | ~900K | 1.74× | |
| 05 | Santarém District | ~200K | 1.74× | |
| 06 | Azores | ~90K | 1.28× | |
| 07 | Coimbra District | ~100K | 1.21× | |
| 08 | Évora District | ~40K | 0.91× | |
| 09 | Guarda District | ~30K | 0.91× | |
| 10 | Bragança District | ~30K | 0.91× | |
| 11 | Portalegre District | ~20K | 0.91× | |
| 12 | Beja District | ~40K | 0.89× | |
| 13 | Leiria District | ~100K | 0.88× | |
| 14 | Vila Real District | ~40K | 0.87× | |
| 15 | Castelo Branco District | ~40K | 0.86× | |
| 16 | Setúbal District | ~200K | 0.84× | |
| 17 | Viana do Castelo District | ~50K | 0.84× | |
| 18 | Viseu District | ~70K | 0.82× | |
| 19 | Aveiro District | ~100K | 0.79× | |
| 20 | Braga District | ~200K | 0.75× |
The strongest cross-interests of the Beer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drinking | Food & Beverages | 2.26× | ||
| 02 | Alcohol | Food & Beverages | 1.96× | ||
| 03 | Brewery | Food & Beverages | 1.85× | ||
| 04 | Brewing | Food & Beverages | 1.77× | ||
| 05 | Pub | Food & Beverages | 1.71× | ||
| 06 | Heineken | Food & Beverages | 1.65× | ||
| 07 | Happy hour | Food & Beverages | 1.55× | ||
| 08 | Estrella Damm | Food & Beverages | 1.55× | ||
| 09 | Beer garden | Food & Beverages | 1.54× | ||
| 10 | Guinness | Food & Beverages | 1.51× | ||
| 11 | Homebrewing | Food & Beverages | 1.51× | ||
| 12 | Jack Daniel's | Food & Beverages | 1.51× | ||
| 13 | Heineken Premium Light | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.99× | |
| Spirituality | BALANCE | 0.97× | |
| Family Orientation | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Career Orientation | POWER | 0.81× |
Beer has an estimated audience of 2,472,389 people in Portugal, concentrated in Lisbon District and Porto District.
50.9% of Beer fans are female, 49.1% are male, with an average age of 45.2 years.
Beer fans show strongest brand affinity for Drinking (2.26×), Alcohol (1.96×), and Brewery (1.85×) over the country average.
Beer fans in Portugal are most concentrated in Lisbon District (reach ~2M), Porto District (reach ~900K), and Faro District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Beer itself, the audience over-indexes on Alcohol (1.96×), Brewery (1.85×), Brewing (1.77×), and Pub (1.71×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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